... work?5-22•Sense–Direct relationships with customers – demand management –Technologies: measurement, data capture, communication, CRM, POS•Interpret–Technologies: imaging, data translation, configuration management, ... specification–Usually shipped direct to customer •Assemble to Order (ATO) is when base components are made, stocked to forecast, but products are not assembled until customer order is received –Manufacturing ... which performance cycles the customer experiences Figure 5.1 Manufacturing Strategy and Performance CyclesProduct Design Procurement Cycle Manufacturing Cycle Customer Delivery CycleETOStrategyMTOStrategyATO...