product and brand management notes for mba pdf
Tài liệu Product and Brand Management doc
... of Brand Identity Brand Identity System Brand Identity Brand as Product Brand asOrganization Brand asPerson Brand asSymbolValue Proposition Credibility Brand- Customer Relationship Branded ... Product Brand Formula Brand Know-how Brand Interest Brand Philosophy Product Brand It is a situation where there is very little difference between the brand and the product. Brand is a close ... strategyDual brand strategyEndorsed brand strategy Mixed brand strategy Brand dominant strategy How Brand works?Level-1: Identification -Brand name and logo ensure the product can be...
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Data Mining Association Analysis: Basic Concepts and Algorithms Lecture Notes for Chapter 6 Introduction to Data Mining pdf
... each candidate itemset–To reduce the number of comparisons, store the candidates in a hash structureã Instead of matching each transaction against every candidate, match it against candidates ... Database for node A: For each transaction T, projected transaction at node A is T ∩ E(A) © Tan,Steinbach, Kumar Introduction to Data Mining 48 Rule Generation for Apriori AlgorithmCandidate ... Lattice–General-to-specific vs Specific-to-general Data Mining Association Analysis: Basic Concepts and AlgorithmsLecture Notes for Chapter 6Introduction to Data MiningbyTan, Steinbach, Kumarâ Tan,Steinbach,...
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Tài liệu PROGRAM AND PROJECT MANAGEMENT SERVICES FOR SUCCESSFUL NETWORK DEPLOYMENTS AND OPTIMIZATION docx
... ideal choice for projects that require an in-depth, hands-on understanding of simple to com-plex network environments.Planning Servicesã Program and Project Management ã Network and Inventory ... broadband services and network performanceADC’s comprehensive portfolio of products and services helps our customers increase revenue, lower operationalcosts, and drive broadband growth. We deliver ... our program and project management services,ADC provides:ã Single-source management of multivendor and program-level initiativesã Proven methodology, processes and tools ã Complete management...
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Tài liệu Báo cáo khoa học: "A Joint Statistical Model for Simultaneous Word Spacing and Spelling Error Correction for Korean" pdf
... system is for sentences rec-ognized by OCR, and it uses character transition probabilities and POS (part of speech) tag n-gram. However it needs a word dictionary and takes long time for searching ... spacing and spelling errors simultaneously for Korean. To our best knowledge, this is the first model which can handle inter-related errors between spacing and spelling in Korean. The usage and ... Christoper C. Yang and K. W. Li. 2005. A Heuristic Method Based on a Statistical Approach for Chinese Text Segmentation. Journal of the American Society for Information Science and Technology,...
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Rapid credit growth and international credit: Challenges for Asia pdf
... Cardarelli, Kostas Tsatsaronis and conference participants for useful comments and discussion and Bilyana Bogdanova, Pablo Garcia, Jimmy Shek and Jhuvesh Sobrun for research assistance. 2 Authors ... developments in other forms (eg indirect cross-border). 8 Borio and Lowe (2002) and Borio and Drehman (2009) examine credit-to-GDP ratios for a large sample of countries and show that the ... the mid-1990s and Asia in the 2000s, but also between eastern Europe and Latin America, on the one hand, and Asia now. Compared to emerging Europe and Latin America, in Asia the foreign currency...
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Data Mining Association Rules: Advanced Concepts and Algorithms Lecture Notes for Chapter 7 Introduction to Data Mining docx
... between à and à is greater than 5 years (i.e., ∆ = 5)– For r, suppose n1 = 50, s1 = 3.5– For r’ (complement): n2 = 250, s2 = 6.5– For 1-sided test at 95% confidence level, critical Z-value for ... are foundCandidate Generation: ãMerge pairs of frequent subsequences found in the (k-1)th pass to generate candidate sequences that contain k items Candidate Pruning:ãPrune candidate k-sequences ... Counting:ãMake a new pass over the sequence database D to find the support for these candidate sequencesCandidate Elimination:ãEliminate candidate k-sequences whose actual support is less than minsup...
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Data Mining Cluster Analysis: Basic Concepts and Algorithms Lecture Notes for Chapter 8 Introduction to Data Mining pot
... (SSE)– For each point, the error is the distance to the nearest cluster–To get SSE, we square these errors and sum them.–x is a data point in cluster Ci and mi is the representative point for ... clusters are irregular or intertwined, and when noise and outliers are present. 6 density-based clusters © Tan,Steinbach, Kumar Introduction to Data Mining 34 Handling Empty ClustersBasic K-means ... problem to a different domain and solve a related problem in that domain–Proximity matrix defines a weighted graph, where the nodes are the points being clustered, and the weighted edges represent...
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Data Mining Cluster Analysis: Advanced Concepts and Algorithms Lecture Notes for Chapter 9 Introduction to Data Mining pot
... value for each set of points, i.e., transform the original similarities (computed by Jaccard coefficient) into similarities that reflect the number of shared neighbors between pointsPerform ... points share more than T neighbors and –the two points are in each others k nearest neighbor list For instance, we might choose a nearest neighbor list of size 20 and put points in the same cluster ... Introduction to Data Mining 27 ROCK (RObust Clustering using linKs)Clustering algorithm for data with categorical and Boolean attributes–A pair of points is defined to be neighbors if their similarity...
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Báo cáo khoa học: "A Freely Available Morphological Analyzer, Disambiguator and Context Sensitive Lemmatizer for German" pdf
... based on the standard Duden grammar and provides wide coverage due to a lexicon of 324,000 word forms and the ability to process compound nouns at runtime. It gives for each word form of a text ... lemmata for each word form. Secondly, the tagger determines the grammatical categories of the word forms. If, for any of the lemmata, the inflected form corre- sponding to the word form in ... resolved at this stage. For ambiguous word forms, all pos- sible lemmata and their morphological descrip- tions are given (see Table 1 for the example Winde). If a word form can not be recognized,...
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Tài liệu PROJECT APPRAISAL AND RISK MANAGEMENT FOR THE PUBLIC SECTOR pdf
... of Development Expenditures -Project appraisal and risk management for the public sectorCao Hao Thi 1PROJECT APPRAISAL AND RISK MANAGEMENT FOR THE PUBLIC SECTOR CAO HAO THII. THE ROLE ... appraisal and risk management for the public sectorCao Hao Thi 5A. IDEA AND PROJECT DEFINITIONKEY QUESTIONS:a. Where is the demand? b. is this project consistent with company's expertise and ... -Project appraisal and risk management for the public sectorCao Hao Thi 7OUTPUT OF MODULE–Technology and life of project –Quantities of inputs by type needed – For investment and operation...
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Tài liệu Assessing Financing, Education, Management and Policy Context for Strategic Planning of Human Resources for Health pdf
... Financing,Education, Management and Policy Context for Strategic Planning ofHuman Resources for HealthASSESSING FINANCING, EDUCATION, MANAGEMENT AND POLICY CONTEXT FOR STRATEGIC PLANNING OF HUMAN RESOURCES FOR ... the health workforce situation and for the development of health workforce strategies. It contains a method for assessing the fi nancial, educational and management systems and policy context, ... workforce policies is therefore warranted.This document contains a method for assessing the fi nancial, educational and management systems and policy context, essential for strategic planning and...
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Tài liệu Report produced for the EC funded project - INNOREGIO: dissemination of innovation and knowledge management techniques pdf
... institutions to provide for the training and careerdevelopment needs of Project Management and to promote academic and industrial research in Project Management. ã To define standards for entry level ... consolidated and multiple project group levelsTrackView - to report and measure progress, effort expended, and actual costsCostView - for sophisticated project, contract and program performance management ... qualification for competency in Project Management and to establish and administer a certification process that has Irish and International recognition and acceptance.The Institute of Project Management...
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Tài liệu Emergency Management Guide for Business and Industry pdf
... Emergency Management Guide for Business and Emergency Management Guide for Business and Emergency Management IndustryA Step-by-Step Approach to Emergency Planning, Response and Recovery for Companies ... organizations and utilities. Ask about potentialemergencies and about plans and available resources for respondingto them. Sources of informationinclude:ã Community emergency management officeã ... partsã Arranging for medical support,food and transportationã Arranging for shelter facilitiesã Providing for backup power ã Providing for backup communi-cationsADMINISTRATION AND LOGISTICS....
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