... identify these movements as ‘athematic’, ‘poly-thematic’ and ‘monothematic’. Freud, like Lersch, is a proponent of the monothematic, McDougall ofthe polythematic and Gehlen of the 30 ThePsychology ... into the variousforms of saving and into the influences of group standards and leads on the function of saving, as well as losing any chance of making forecastson the behaviour ofthe savers. The ... but where the producers have to try and create markets by persuasion. Whether andto what extent the decisions of economic man can be influenced by clever methods of advertising, whether they are...
... household the income of the person who heads up that household and represents it to the outsideworld, who determines the social status ofthe other members of the household, i.e. the income ofthe ... and also bythe age ofthe head of the household. In the longitudinal view, however, it can be the case that the structure of all three variables (the quantitative relations between the income, ... (26 per cent) in the FederalRepublic of Germany, the head ofthe household or the housewife took the view at the turn ofthe year 1959–60 that their income would increasein the next 12 months....
... desire to climb; I am sick ofthe smell ofthe footlights and the whole atmosphere ofthe theatre. I am tired ofthe unreality of the life we lead. Why not be a hero instead of mimicking one?” “But, ... before.” The Vengeance ofthe Dead 29 “Nevertheless,” persisted Heaton, the great discoveries ofthe twentieth century are going to be in that line, just as the great discoveries ofthe nineteenth ... jeopardised bythe return of Bernard Heaton.” Bythe real Bernard Heaton—yes.” “Very well then. As you are now repossessed ofthe property, and as you have the outward semblance of Heaton,...
... lot of people are doing something, it is the right thingto do. This feature ofthe principle of social proof is simultaneously its88 / Influence INFLUENCE The Psychology of Persuasion ROBERT ... percent) ofthe other residents in the area, this particular group of people reacted quite favorably. A full 76percent of them offered the use of their front yards. The prime reason for their startling ... turquoise, they were playing a shortcut version of betting the odds. Instead of stacking all the odds in their favor by tryingpainstakingly to master each ofthe things that indicate the worth of turquoise...
... tohim; he is the head ofthe family and the head ofthe house, the familybears his name, he represents the household to the outside world, heearns the larger part ofthe money with which the household ... household the income of the person who heads up that household and represents it to the outsideworld, who determines the social status ofthe other members of the household, i.e. the income ofthe ... that it is less the level ofthe earnings availableto the household which causes the head ofthe house to manage a part of his income himself, but rather the fact that some part of these earningsremains...
... in![Footnote: Instead of naming the hotels (= mansions) ofthe great noblemen, Julia names the hotels (= inns) ofthe time. She thus shows where the countess had studied the aristocracy.] COUN. ... Madam, that of all the famous court gallants not one failed to come to my door and pay his respects to me. I keep in my casket some ofthe letters sent me, and can prove by them what offers I ... tax-gatherer are but poor lovers for a great countess like you. COUN. They are men whom one treats kindly in the country, in order to make use of when the need arises. They serve to fill up the...
... wrong in the stock market, this is a good time to make you aware of two of the most common stock scams. The Pump and Dump The pump and dump is one ofthe easiest and most common ways of taking ... people on the telephone. The idea is to artificiallypump up the price of a stock by spreading false news. The stockprice rises because of increased buying and speculation, notbecause of anything ... in the company.As the stock goes higher, those with inside knowledge areprepared for the “dump.” As more people buy shares ofthe stock, the insiders sell all their shares for a huge profit....
... Much of Western psychology is alsogoverned by theories that emphasize the discovery ofthe center of the self through sublimation of sexuality (Freud), the realization of power(Adler), or the ... ask them to considerwhere they entered a trade, the movement ofthe stock after the trade, the price action, the bid and asked movements on the stock, any otherevents they observed, when they ... out the creative tension of the gap or even the excitement of extraordinary trades. The third attribute of great traders is their capacity for increasing the complexity ofthe task at hand and the...
... Buyer Resolution TheoryFive buying decisions:Why should I buy? What should I buy? Where should I buy? What is a fair price?When should I buy? ThePsychologyof Selling:Why people ... behavior intended to satisfy that need.All buying behaviors must be based on the needs, but the needs that are promoted by effective culimuti (Buying Motive), will become buying action. ...
... According to them, ten of Harold’s foreign wordswere of Old Norse, the language ofthe Vikings and the precursor of modern Icelandic,and these words were actually used bythe Vikings. The other twelve ... his car skidded off the road and hita tree. His brother-in-law was fishing at the time ofthe accident in a remote area andwas unaware ofthe accident.Late in the afternoon the man who was ... ”reincarnation” and the afterlife” are components of ”theories of the meaning of life” essential to basic humanity. By so doing, I broke out ofthe traditional boundary of ”management science”...