product and brand management case study
Tài liệu Product and Brand Management doc
... of Brand Identity Brand Identity System Brand Identity Brand as Product Brand asOrganization Brand asPerson Brand asSymbolValue Proposition Credibility Brand- Customer Relationship Branded ... Brand Formula Brand Know-how Brand Interest Brand Philosophy Product Brand It is a situation where there is very little difference between the brand and the product. Brand is a close ... strategyDual brand strategyEndorsed brand strategy Mixed brand strategy Brand dominant strategy How Brand works?Level-1: Identification -Brand name and logo ensure the product can be...
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A study to indicate the importance of consumer based-brand equity on consumer perception of brand (a case study of fast food restaurants).pdf
... quality, brand association) and consumers behaviours (brand loyalty and willingness to pay a high price). From the consumer’s perspective, brand awareness, brand association brand loyalty and perceived ... qualities, brand loyalty, brand awareness, brand association and other propriety assets. According to him, Brand loyalty has to do with the level of devotion a consumer has to a brand. Brand awareness ... with the brand and vice versa.33 Low and lamb Jr (2000) and Prasad and Dev (2000) also adopted four of Aaker (1991) component i.e. brand awareness, perceived quality, brand loyalty and brand association.Yoo...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P1 doc
... from the CommandLine 734.9 Zvon XSL Tutorial 734.10 Xerces and Xalan versus XT and XP 734.11 JSP and XML Synergy 745 bonForum Chat Application:Use and Design 775.1 Installing and RunningbonForum ... Pages.Chapter 4,“XML and XSLT: Xerces and Xalan,” introduces Xerces, a DOM and aSAX parser, and Xalan, an XSLT and XPATH processor.Chapter 5,“BonForum Chat Application: Use and Design,” introduces ... asset management, documentimaging, and work management systems. For more than a year nowhe has refused to touch SQL or Visual tools, and he is enthusiasticallypursuing Web browser- and server-based...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P2 ppt
... entering your commands.You cando that by entering the following command instead of the startupcommand shownearlier:tomcat runThis last command is useful if you are having problems and want to ... Servlets and JSPsOne of the best ways to learn about Java servlet and JSP technologies is to study theexamples that are included with Tomcat.You are urged to try all the examples.You canalso study ... setcommand from the NT command console fromwhich you want to start Tomcat, and check that JAVA_HOMEhas the right value. If youfix the environment variables, you must shut down Tomcat and then...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P3 ppt
... commandhost_executes_command (not needed)host_executes_command_controlshost_executes_command_controlshost_executes_command_frame (not needed)host_executes_command_readyhost_executes_command_readyhost_executes_command_robot ... guest_executes_command.jspBonForumRobotguest_executes_command_robot.jsp+ guest_executes_command.jspguest_executes_command_ready.jspbonCommandguest_executes_command_controls.jspguest_executes_command_robot.jspFrame ... guest_executes_chat.jspjsp:forwardguest_executes_chat_console.jspjsp:forwardguest_executes_chat_ready.jspguest_executes_command.jspBonForumRobotguest_executes_chat_console.jspguest_executes_command_controls.jspFrame guest_executes_command.jspbonCommandguest_executes_command_controls.jspguest_executes_command_frame.jspFrame...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P4 docx
... fewexamples of host commands and guest commands.This is an obvious place to growthis application in terms of both utility and user interest. Here are just a few of themany possible candidates for addition ... the user, in this case, should probably be recognized asthe host and not allowed to become a guest, unless demoted with permission byanother host.6.8.7 Host and Guest Commands for the FutureAs ... the itemKey attribute from it and saves it in a sessionattribute (for the guest’s session).That is done to make it available for the guest’s threadto brand messages and to display messages.Whenever...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P5 pptx
... ) > -1) {// handle chatModerated// handle chat itemelse if(bonForumCommand.indexOf( “guest_executes_command” ) > -1) {if(bonForumCommand.equals( “guest_executes_command” )) {// not ... if(bonForumCommand.indexOf( “guest_executes_command_controls” ) > -1) {➥// handle chatMessagesPageSize}}else if(bonForumCommand.indexOf( “host_executes_command” ) > -1) {if(bonForumCommand.equals( ... if(bonForumCommand.indexOf( “system_sets_timeout” ) > -1) {// handle sessionMaxInactiveMinutes}else if(bonForumCommand.indexOf( “system_executes_command” ) > -1) {// handle xalanVersion// handle...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P6 ppt
... pathName // (and equal to chatSubject) nameAndAttributes = “sessionID_”;nameAndAttributes += sessionId;nameAndAttributes += “_”;nameAndAttributes += creationTimeMillis;nameAndAttributes ... visitor_joins_chat_controls.jsp.That brought a new (and different) request to the BonForumEngine and to itsprocessRequest()method. Its boncommand and, thus its bonForumCommand—value wasvisitor_joins_chat_ready, ... theguest_executes_chatsubstring in the requestURI and said, “Aha! This request needs aserviceStatusof ProcessRequest and a bonForumCommandof guest_executes_chat. And that, patient reader, is how the...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P7 pptx
... seethat a deep understanding of tag libraries requires an understanding of the rest of JSP,which requires an understanding of servlets.This is all very interesting, and all waybeyond the scope ... thetag-handler classes.The BonLoggerclass just writes strings out to standard out, errorout, and a log file for each class.We certainly do not want a different log file for eachsession. And there ... is only one out and one err. So, we want one static BonLoggerinstance per Tag Handler class, and it will be shared. It is thread-safe becausePrintWriter,System.out, and System.errare...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P8 pdf
... code into a custom tag handler.Besides helping to simplify the JSP document and further the JSP objective of separat-ing page design from dynamic content production and processing, replacing ... also from thebean side, by reducing to one place (the tag handler class) some common and impor-tant programming requirements, such as handling security or data validation.10.7 Displaying the ... that case, the bonForumStoreobject still serves in this code to provide a synchronizationlock for the block that creates the processor class instance and invokes the processmethod. In this case, ...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P9 pptx
... available) and the grandparent of a node (if available).This might not beimportant if the parent can be retrieved quickly and used in turn to find the grandpar-ent. However, there may be cases in ... our example case is the Piranhaelement).HTTP Session Branding in bonForum Web ChatHere is what the equivalent XML for a chat item with a subject category ofAnimals.Fish.Piranha and a topic ... the difference thatthe grandparent key can make.11.4.12 Faster Response and Reduced BandwidthAs you have seen, this capability of the ForestHashtableto prefetch grandchildren ofa node comes...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P10 ppt
... licensed and have associated copyrights.You canfind the appropriate licenses and distribution files in Appendix B,“Some Copyrights and Licenses.” Please use and distribute the software products ... contains trial versions of three products from Elixir Technologies.Thisbook discusses only ElixirIDE, but the other products (ElixirCASE and ElixirReport)look interesting and have been included for ... command in theSearch menu is particularly useful.E-BookThe E-Book folder contains this book in PDF format.This is copyrighted material and permission is required for commercial use and reproduction.13...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P11 ppt
... if(bonForumCommand.indexOf(“host_executes_command”) > -1) {//if(bonForumCommand.equals(“host_executes_command”)) {// not used yet//}//elseif(bonForumCommand.indexOf(“host_executes_command_controls”) ... its pathName// (and equal to chatSubject)nameAndAttributes = “sessionID_”;nameAndAttributes += sessionId;nameAndAttributes += “_”;nameAndAttributes += creationTimeMillis;nameAndAttributes ... bonForum Web Application* (See chapter “Java Servlet and Java Bean - BonForumEngine and BonForumStore”* in the book: XML, XSLT, Java and JSP - A Case Study in Developing a WebApplication).** @param...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P12 pdf
... = “”;if(nameAndAttributes == null) {nameAndAttributes = “”;}int inx =nameAndAttributes.trim().indexOf(‘ ‘);if (inx > -1) { // space between name and attributesname =nameAndAttributes.substring(0, ... Applicationstr.append(“>”); break;} case ‘&’: {str.append(“&”);break;} case ‘“‘: {str.append(“"”);break;} case ‘\r’: case ‘\n’: {str.append(“&#”);str.append(Integer.toString(ch));str.append(‘;’);break;}default: ... encoding.equalsIgnoreCase( “DEFAULT” ) )PRINTWRITER_ENCODING = “UTF8”;else if( encoding.equalsIgnoreCase( “UTF-16” ) )PRINTWRITER_ENCODING = “Unicode”;else if( encoding.equalsIgnoreCase( “8859_2”...
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Tài liệu XML, XSLT, Java, and JSP: A Case Study in Developing a Web Application- P13 pptx
... s.charAt(i);switch (ch) { case ‘<’: {str.append(“<”);break;} case ‘>’: {str.append(“>”); break;} case ‘&’: {str.append(“&”);break;} case ‘“‘: {str.append(“"”);break;} case ... Projects\bonForum\src\de\tarent\forum\OutputPathNamesTag.java} case ‘&’: {str.append(“&”);break;} case ‘“‘: {str.append(“"”);break;} case ‘\r’: case ‘\n’: {str.append(“&#”);str.append(Integer.toString(ch));str.append(‘;’);break;}default: ... given name and/ orcontent*/protected NodeKey getChildNodeByNameAndContent(NodeKey parentNodeKey, StringnodeName, String nodeContent) {// NOTE: only gets nodekey of first child with name and/ or...
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