principles of marketing 15th edition ppt

Những nguyên lý tiếp thị (principles of marketing)

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Principles of marketing

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Tài liệu Ten Principles of Economics - Part 5 ppt

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... I’ll produce 24 pounds of meat and 2 pounds of potatoes. After I give you 3 pounds of meat in exchange for 1 pound of potatoes, I’ll have 21 pounds of meat and 3 pounds of potatoes. Inthe end, ... the various mixes of outputthat an economy can produce. It illustrates one of the Ten Principles of Economics inChapter 1: People face tradeoffs. Here the farmer faces a tradeoff between produc-ing ... easier to see in the case of babies and mini-vans. Couples often buy a minivan in anticipation of the birth of a child. TheViolentCrimes (per 1,000people)Police Officers(per 1,000 people)0Figure...

Tài liệu Ten Principles of Economics - Part 7 pptx

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... sum of all theindividual demands for a particular good or service.Catherine’s DemandPrice of Ice-CreamConePrice of Ice-CreamConeNicholas’s Demand0 1 2 3 4 5 6 7 8 9 10 11 12Quantity of Ice-Cream ... competitive?DEMANDWe begin our study of markets by examining the behavior of buyers. Here we con-sider what determines the quantity demanded of any good, which is the amount of the good that buyers are ... QUIZ: List the determinants of the quantity of pizza you demand.◆ Make up an example of a demand schedule for pizza, and graph theimplied demand curve. ◆ Give an example of something that would...

Tài liệu Ten Principles of Economics - Part 10 ppt

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... percentagechange in the price of the secondgoodprice elasticity of supplya measure of how much the quantitysupplied of a good responds to achange in the price of that good,computed as the ... either of these sets of data, thestatisticians would need to take account of other factors that affect attendance—weather, population, size of collection, and so forth—to isolate the effect of price. ... low.The Cross-Price Elasticity of DemandEconomists use the cross-price elasticity of demand to measure how the quantity demanded of one goodchanges as the price of another good changes. It is...

Tài liệu Ten Principles of Economics - Part 57 pptx

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... economy’s production of goods and services.Although some degree of unemployment is inevitable in a complex economy withthousands of firms and millions of workers, the amount of unemployment variessubstantially ... the typical spell of unemployment lasts.HOW IS UNEMPLOYMENT MEASURED?Measuring unemployment is the job of the Bureau of Labor Statistics (BLS), whichis part of the Department of Labor. Every ... wouldadjust to balance the quantity of labor supplied and the quantity of labor de-manded. This adjustment of wages would ensure that all workers are always fullyemployed. Of course, reality does not...

Tài liệu Ten Principles of Economics - Part 59 pptx

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... diagram of the labor market, show the effect of an increase in the minimum wage on the wage paid toworkers, the number of workers supplied, the number of workers demanded, and the amount of unemployment.7. ... surplus of workers, it might seem profitable to reduce the wage it is offering. But by reducingthe wage, the firm induces an adverse change in the mix of workers. In this case,at a wage of $10, ... variety of interesting problems for eco-nomic theory. Some of theseproblems were highlighted inour description of the theory of efficiency wages. These prob-lems, however, go beyond thestudy of...

Tài liệu Ten Principles of Economics - Part 62 ppt

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... shows the quantity of money in the economy and an index of the pricelevel. The slope of the money line represents the rate at which the quantity of money was growing, and the slope of the price line ... velocity of money, we divide the nominal value of output(nominal GDP) by the quantity of money. If P is the price level (the GDP deflator),Y the quantity of output (real GDP), and M the quantity of ... quantity of money (M) times the velocity of money(V) equals the price of output (P) times the amount of output (Y). It is called thequantity equation because it relates the quantity of money...

Tài liệu Ten Principles of Economics - Part 15 ppt

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... outcomes:efficiencythe property of a resource allocation of maximizing the total surplusreceived by all members of societyequitythe fairness of the distribution of well-being among the members of society CHAPTER ... the producer surplus of all sellers.Quantity of Houses PaintedQuantity of Houses PaintedPrice of HousePainting500800$9000Supply6001234(b) Price = $800Price of HousePainting500800$90006001234(a) ... composed of two parts. First, those buy-ers who were already buying Q1 of the good at the higher price P1are better off be-cause they now pay less. The increase in consumer surplus of existing...

Tài liệu Ten Principles of Economics - Part 17 ppt

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... result of a triangle depends on the square of its size. If we double the size of a tax, forinstance, the base and height of the triangle double, so the deadweight loss rises bya factor of 4. ... raw land. Yet the value of land often comes fromimprovements, such as clearing trees, providing sewers,and building roads. Unlike the supply of raw land, the supply of improvements has an elasticity ... the wage they can earn legally.In each of these cases, the quantity of labor supplied responds to the wage (theprice of labor). Thus, the decisions of these workers are distorted when their...

Tài liệu Ten Principles of Economics - Part 18 ppt

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... importer of a good, domesticconsumers of the good are better off, and domestic producers of the good areworse off.◆ Trade raises the economic well-being of a nation in the sense that the gains of the ... the losses of the losers.Now that we have completed our analysis of trade, we can better understand one of the Ten Principles of Economics in Chapter 1: Trade can make everyone better off.If Isoland ... WELFARE◆ Trade raises the economic well-being of a nation in the sense that the gains of the winners exceed the losses of the losers.THE GAINS AND LOSSES OF AN IMPORTING COUNTRYNow suppose that...

Tài liệu Ten Principles of Economics - Part 20 ppt

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... good are better off, andconsumers of the good are worse off. When a countryallows trade and becomes an importer of a good,consumers are better off, and producers are worse off. Inboth cases, ... the export of steel bypaying a certain amount for each ton sold abroad. Howdoes this export subsidy affect the domestic price of steel, the quantity of steel produced, the quantity of steel consumed, ... to a softening of protectionist attitudes in the EuropeanUnion and Japan.These developed economies arenow moving steadily in the direction of openness and competition—not be-cause any officials...

Tài liệu Ten Principles of Economics - Part 23 ppt

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... number of cars that can besupported without pollution outside of the central city and auctions off therights to license new cars each month.Different types of plates allow differentdegrees of ... generosity of others. Inthis case, taxing the wealthy to raise the living standards of the poor can makeeveryone better off. The poor are better off because they now enjoy a higher stan-dard of living, ... knowledge, such as the invention of a better battery, can bepatented. The inventor thus obtains much of the benefit of his invention, althoughcertainly not all of it. By contrast, a mathematician...

Tài liệu Ten Principles of Economics - Part 24 pptx

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... or her income level. Forexample, a taxpayer with income of $50,000 pays 15 percent of thefirst $25,750 of income, and then28 percent of the rest.ONTAXABLEINCOME. . . THETAXRATEIS. ... WILL . . .Consider thetradeoff betweenefficiency andequity in the design of a tax systemLearn alternativeways to judge theequity of a taxsystemGet an overview of how the U.S.government ... of health care has risen more rapidly than the cost of othergoods and services. The rapid growth of this budget item is one reason that Presi-dent Clinton and others have proposed reforms of...

Tài liệu Ten Principles of Economics - Part 65 pptx

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... could buycoffee in Seattle for, say, $4 a pound and then sell it in Boston for $5 a pound, mak-ing a profit of $1 per pound from the difference in price. The process of taking ad-vantage of differences ... States, traderscould buy coffee in Japan and sell it in the United States. This import of coffee intothe United States from Japan would drive down the U.S. price of coffee and driveup the Japanese ... ourexample, as people took advantage of this arbitrage opportunity, they would in-crease the demand for coffee in Seattle and increase the supply in Boston. The price of coffee would rise in Seattle...