let s talk specific counseling sessions
Contemporary Research in E-Marketing_1 pdf
... V A Synthesis and Analysis of Behavioral and Policy Issues in Electronic Marketing Communications 106 Merrill Warkentin, Mississippi State University, USA Robert S Moore, Mississippi State ... The method suggests use of similar regression equations as used for main effects, but in the case of moderator effects, the regression is performed separately for respective Web sites in high ... appeals, innovation, flow, integrated communication, business processes, and customer service A related stream of research is concerned with consumers’ rating of Web sites For example, sites such...
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Contemporary Research in E-Marketing_2 pot
... four Web sites Thus, this survey resulted in 82 responses The sites were assigned randomly to respondents This survey was conducted in the following manner First, an in-class survey was conducted ... the four possible Web sites classified in the above fashion Results and Analysis We performed statistical analyses using STATISTICA software on the collected data from various surveys Copyright ... This Web site is fun to visit This Web site is not exciting (R) This Web site is cool This Web site is not imaginative (R) This Web site is flashy This Web site has animation elements The use...
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Contemporary Research in E-Marketing_3 docx
... listings, and a rapidly expanding résumé database Business-to-Business or Business-to-Consumer Site? Since Naukri.com has both job seekers and corporates as its customers, there is some confusion ... creates and posts résum s online, and sets up an automated job search The state employment offices also provide services for special groups, such as veterans, dislocated workers, military personnel, ... posted by the field or discipline, and a search using keywords is recommended for such sites Some Web sites provide national or local classified listings and allow job seekers to post their résumés...
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Contemporary Research in E-Marketing_4 docx
... understood As a result, a significant body of customer-based research is designed to understand things such as consumer decision processes, attitudes, and learning Likewise the extant “tools” of ... useful as a framework for understanding user needs for a couple of reasons First, activity theory helps understand system requirements at the most basic level—the tasks and activities the system ... users are able to complete their tasks with the system, and their overall satisfaction with that process Henneman (1999) suggests that usability exists when the design of the system matches what...
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Contemporary Research in E-Marketing_6 pptx
... characteristics such as cues of trustworthiness on the Web site, consistent service across different touch points and business channels of the organisation, assurances of privacy and security, and so ... online questionnaire which is applied to assess customers’ perceptions of the quality of Web sites The questionnaire is completed by customers and the qualitative customer assessments are converted ... were also able to capture some data for other stages (stages 1, 5, and 6) of this cycle Though the heuristics and subheuristics of E-SEQUAL encompass all six stages, the heuristics for the customer’s...
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Contemporary Research in E-Marketing_7 pot
... site is attracting the wrong customer base, cross-selling suffers If the Web site is selling some products at a loss in hopes of cross-selling the profitable products and it hits upon price-sensitive ... categories: home products and business products Under the home products category, GE lists its products in such diverse product lines as appliances, lighting, consumer electronics, television programs, ... activity such as advertising, distribution, services, customer care, and so forth The Internet, in fact, allows business transformations within marketing strategies and operations as well as the same...
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Contemporary Research in E-Marketing_9 potx
... virtual auctions in which the participants are not the users but the suppliers themselves • Classifiers: these Internet sites classify and submit offers/requests from Internet users, such as the traditional ... companies should give up mass marketing messages in favor of more customized messages A way to begin with the targeting of messages is to prepare messages suitable to the interests of newsgroups or ... and the methodologies of approaching customers constantly change This notwithstanding, an idea of the possible measurements of successful applications of business strategies—even online—can be...
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Contemporary Research in E-Marketing_10 pptx
... Ramsey, 2001) Structural Issues Previous research has focused on the potential effects of diverse structural issues on global e-marketing success Among such relevant issues, the following can be ... characteristics, Web sites’ contents may need continuous updates (e.g., online newspapers) • Selecting a mechanism for measuring e-marketing effectiveness: there should be continuous assessment of ... communities are groups of geographically dispersed Internet users or consumers with shared interests or needs These communities usually develop on Web sites, newsgroups, online forums, and so forth, where...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_2 docx
... listings, and a rapidly expanding résumé database Business-to-Business or Business-to-Consumer Site? Since Naukri.com has both job seekers and corporates as its customers, there is some confusion ... creates and posts résum s online, and sets up an automated job search The state employment offices also provide services for special groups, such as veterans, dislocated workers, military personnel, ... posted by the field or discipline, and a search using keywords is recommended for such sites Some Web sites provide national or local classified listings and allow job seekers to post their résumés...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_4 docx
... State University, USA Robert S Moore, Mississippi State University, USA Melissa Moore, Mississippi State University, USA Abstract Marketers now use numerous electronic communication vehicles in which ... techniques for understanding users and their tasks Tools such as customer personas, customer scenarios, and tasks analysis all based on the “human as doer” model hold significant promise for Web ... consumer s task This prediction may be tested empirically by manipulating the tasks assigned to subjects Some subjects may be assigned to tasks that the Web site is well suited to support; others may...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_6 ppt
... site is attracting the wrong customer base, cross-selling suffers If the Web site is selling some products at a loss in hopes of cross-selling the profitable products and it hits upon price-sensitive ... categories: home products and business products Under the home products category, GE lists its products in such diverse product lines as appliances, lighting, consumer electronics, television programs, ... activity such as advertising, distribution, services, customer care, and so forth The Internet, in fact, allows business transformations within marketing strategies and operations as well as the same...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_7 pdf
... from site visitors to prospective customers, from prospective customers to buying customers, and from buying customers to loyal customers Despite the usefulness of the monitoring systems stated, ... associations, and public organizations, such as chambers of commerce and employer s associations Often data may concern single subjects or market segments in a well-defined sector In this case, ... Internet has the advantage of implying that it is simple to implement by monitoring log files Some of the most used measuring systems are the conversion rates from simple Web users to site visitors,...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_8 potx
... virtual auctions in which the participants are not the users but the suppliers themselves • Classifiers: these Internet sites classify and submit offers/requests from Internet users, such as the traditional ... companies should give up mass marketing messages in favor of more customized messages A way to begin with the targeting of messages is to prepare messages suitable to the interests of newsgroups or ... and the methodologies of approaching customers constantly change This notwithstanding, an idea of the possible measurements of successful applications of business strategies—even online—can be...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_11 pptx
... analysis of Web sites allows to gain insights into competitors’ Internet marketing strategies what would otherwise not be possible (e.g., by means of inquiries) For this reason this method is especially ... Conditions for e-commerce business models and marketing mix Technological infrastructure IT usage by consumers supply of networks and VANS Industry -specific attributes customers competition legal situation ... they choose to use (whether consciously or unconsciously) implies much about their stance toward the product, service, or topic being discussed In addition, stance analysis lets us understand how...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_12 potx
... customers stay with suppliers because of such positive relationships We classify loyal customer discounts and customer habit (Fornell, 1992) as positive switching barriers, since they are positive ... to sustain a dialogue with its customers Peapod, an online grocery shopping store in the United States has sustained the loyalty of its customers based on its “virtual supermarket” strategy Customers ... equity is a set of assets and liabilities linked to a brand, its name, or symbol Brand loyalty, brand name awareness, perceived quality, brand associations, and other brand assets such as patents and...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_13 docx
... Implications for managers (Del Giudice & Del Giudice, 2003) CATEGORIIIES ATEGOR ES CATEGOR ES E SWIITCHIING COSTS E S WIT CHIN G COSTS E SW TCH NG COSTS SUGGESTIIONS TO MANAGERS SUGGESTIO NS TO MANAGERS ... SUGGEST ONS TO MANAGERS Conttiinuiity cossts Co n n u t y c o t s Cookie costs Employing tools (e.g., cookies, log files, restricted access pages) speeding up customer s shop expedition (considering ... provided strong support for the proposed switching costs dimensions The second part of our analysis, instead, provided a more rigorous assessment of the dimensionality of switching cost scale and...
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Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_14 docx
... situations Her work covers various kinds of interactive systems, from specialist safety-critical systems to large, widely accessible systems such as digital libraries Deborah Bosley is the director ... journals He is also in the process of completing his thesis about the acceptance and use of e-health services Ram Krishna is a systems engineer with Tata Consultancy Services, India S Ramesh Kumar ... computer security management, and virtual teams, in books, proceedings, and journals such as MIS Quarterly, Decision Sciences, Decision Support Systems, Communications of the AIS, Information Systems...
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Digital Version Contemporary Research E Marketing_2 doc
... State University, USA Robert S Moore, Mississippi State University, USA Melissa Moore, Mississippi State University, USA Abstract Marketers now use numerous electronic communication vehicles in which ... techniques for understanding users and their tasks Tools such as customer personas, customer scenarios, and tasks analysis all based on the “human as doer” model hold significant promise for Web ... consumer s task This prediction may be tested empirically by manipulating the tasks assigned to subjects Some subjects may be assigned to tasks that the Web site is well suited to support; others may...
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Digital Version Contemporary Research E Marketing_3 ppt
... characteristics such as cues of trustworthiness on the Web site, consistent service across different touch points and business channels of the organisation, assurances of privacy and security, and so ... online questionnaire which is applied to assess customers’ perceptions of the quality of Web sites The questionnaire is completed by customers and the qualitative customer assessments are converted ... were also able to capture some data for other stages (stages 1, 5, and 6) of this cycle Though the heuristics and subheuristics of E-SEQUAL encompass all six stages, the heuristics for the customer’s...
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