... of, 82 marketing automation software, 81 marketing process automation, 82 marketing strategy simulators, 114 partner relationship management (PRM), 55 real-time inventory management, 81 real-time ... it stands with respect to each marketing trend. 182 Marketing Insights from A to Z alue 183 The marketing job is to create, deliver, and capture customer value. What is value? Value primarily ... 4–5 pay-for-performance basis, 63 Alberto Culver, 51 Allied Van Lines, 75 Amazon.com, 12, 84 , 146, 155 American Airlines, 33 American Express, 14, 71 America Online (AOL), 86 Analytics, 80 82 Anchoring,...