technical analysis from a to z ebook
Tài liệu technical analysis from a to z pdf
... TECHNICAL ANALYSIS FROM A TO Z Steven B. Achelis 1 TECHNICAL ANALYSIS FROM A TO Z Steven B. Achelis TECHNICAL ANALYSIS FROM A TO Z Steven B. Achelis 9 FUNDAMENTAL ANALYSIS If ... Yes N /A N /A Often Bid Intraday Closed end Intraday Intraday Ask Intraday Closed end Intraday Intraday * Net Asset Value CHARTS Charts The foundation of technical analysis is the chart. ... price, etc. Market indicators cannot be calculated for an individual security because the required data is not available. Market indicators add significant depth to technical analysis, because they...
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achelis, steven - technical analysis from a to z
... GroupsEducational ProductsTraining PartnersRelated Link:Traders Library Investment Bookstore Technical Analysis from A to Z by Steven B. Achelis INDICATORSIndicatorsAn indicator is a mathematical ... forSearch Tips Technical Analysis from A to Z PrefaceAcknowledgmentsTerminology To Learn MorePART ONE: Introduction to Technical Analysis Technical Analysis Price Fields Charts Support & ... Online Search forSearch Tips Technical Analysis from A to Z PrefaceAcknowledgmentsTerminology To Learn MorePART ONE: Introduction to Technical Analysis Technical Analysis Price Fields Charts...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB.pdf
... thought that it had a substantial share of the bankingmarket but realized that it had only a small share of the totalfinancial market, which includes much more than banking.• AT&T stopped ... Andy Grove of Intel as a time in the life of a business when its fundamentals are about to change.” Banks had to make changes with the advent of automated teller machines(ATMs), and major airlines ... such as managingathletes’ careers.• The late Roberto Goizueta told his company, Coca-Cola, thatwhile Coca-Cola had a 35 percent share of the soft drink mar-ket, it had only a 3 percent share...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 1
... and global accounts. Today’s companies increasingly assign na-tional and global account managers to manage their largest customers.Account management systems will grow in the future as more ... votes.Great brands are the only route to sustained, above-averageprofitability. And great brands present emotional benefits, notjust rational benefits. Too many brand managers focus on rationalincentives ... company’s nameand trademark are by far our most valuable assets.”Companies must work hard to build brands. David Ogilvy in-sisted: “Any damn fool can put on a deal, but it takes genius,faith...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 10
... persuasively as can a friend, acquaintance, past customer, or inde-pendent expert. Suppose you are planning to buy a PDA (personaldigital assistant) and you have seen all the ads for Palm, HP, andSony. ... marketing. The massmarket is splintering into mini-markets and your companynow has the capability of marketing to one customer at a time.• From owning assets to owning brands. Many companies are be-ginning ... software, 81marketing process automation, 82marketing strategy simulators, 114partner relationship management (PRM),55real-time inventory management, 81real-time selling, 81–82sales automation...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 2
... but today most advantages don’t stay relevant andfew are sustainable. Advantages are temporary. Increasingly, a com-pany wins not with a single advantage but by layering one advantageon top ... an-other value: that many women care about social issues and will pa-tronize a company that cares.19Greg Carpenter and Kent Nakamoto have challenged a core as-sumption of marketers that buyers ... company will have incorporated a set of advantages that allreinforce each other around a basic idea. Wal-Mart, IKEA, and South-west Airlines have unique sets of practices that enable them to...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 3
... Insights from A to Z since most Jaguars had to be repaired frequently. An acquaintanceof mine always owned two Jaguars, because one was usually in therepair shop.Style, or appearance, does play a ... Easy to open the packaging.• Easy to assemble.• Easy to learn how to use.• Easy to use.• Easy to repair.• Easy to dispose of.Just consider “Easy to learn how to use.” I recently purchasedHP/Compaq’s ... financial asset thatneeds to be managed and maximized like any other asset. Tom Peterssees customers as an “appreciating asset.” They are the company’smost important asset, and yet their value is not...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 4
... listen.Guarantees75(EVA), market capitalization, and cost of capital must be as familiar to them as sales, market share, and gross margins.Companies today are focusing on shareholder value. The CEOis not satisfied when ... employees want to 70Marketing Insights from A to Z uarantees74Guarantees are getting more fashionable. Guarantees can be power-ful builders of corporate value and credibility. They may promisemoney ... fail to realize is that their markets are rarelyfully penetrated. All markets consist of segments and niches. AmericanExpress recognized this and created the Corporate Card, the GoldCard, and...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 5
... analysis management are being • Sales -to- expense achieved ratios• Financial analysis • Market-based scorecard analysis 78Marketing Insights from A to Z nnovation83Firms face a dilemma. ... physical assets? Own-ing physical property can be a liability. All a company needs is access to physical assets. To operate as a lean company may call for decapitaliz-ing—outsourcing activities and ... will have to International Marketing89 A major bank announced a new savings plan in the newspapers buthadn’t explained the plan to its branch managers. An engineeringfirm made a decision to sell...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 6
... loyalty award program. A loyalty program may be a goodfeature as part of a customer relationship management program, butmany loyalty schemes do not create loyalty. They appeal to the cus-tomer’s ... to evaluate a company orcompetitor’s marketing effectiveness rather than to under-stand customers’ needs or wants.• Data mining. Companies with large customer databases canuse statisticians ... in a company has a different agenda. The advertisingmanager sees the company’s salvation as being in more advertising;the sales manager wants more salespeople; the sales promotionmanager wants...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 7
... Essentially I was propos-ing that they become a virtual organization.Yet a company may go too far in outsourcing. What makes a great company is that it has created a set of core competencies thatlink ... Insights from A to Z can companies mastering mass production, mass distribution, andmass marketing.At the other extreme we can talk about a “market of one” to describe a specific individual or company ... creams, plastic surgery,and Jaguar sales. And cashing out means that people want to lead a less hectic existence and seek simpler lifestyles and smaller towns.rganization130Who should headquarters...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 8
... marketplace is based on its use of different price brands from Fairmont to Courtyard to Marriott to Ritz-Carlton. And Kraftconquered the frozen pizza market by creating four brands: Jack’saims at ... Mostcompanies need to operate with a mixture of the transactional and152Marketing Insights from A to Z cheap. Top salespeople in a company often sell five times as much asthe average salesperson ... products.146Marketing Insights from A to Z uality147It continues to amaze me how many Americans accepted bad qualityin the past. When I took my newly purchased Buick to the dealer oneweek after purchasing...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 9
... sell fea-tures. Sell benefits, outcomes, and value.Some individuals are gifted salespeople. They can sell refrigera-tors to Eskimos, fur coats to Hawaiians, sand to Arabs, all at a profit,and ... besaid to have a strategy.Several companies can be cited as having distinctive strategies.singers, actors, and sports figures stand ready to sell their auras.Reebok has acquired the aura of ... low-cost real estate in a major city, builds a giant store with a restaurant and day care center, sells good quality furniture at a lower price that customers take home in their cars and put to- gether,...
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