Ngày tải lên :
24/10/2013, 08:20
... 138–139
value and, 138
wars, 174
Price, Kevin, 154
Pricing strategies:
brand development and, 13
corporate growth and, 71
in global expansion, 88–89
influential factors, 139
markup and, 139
recession ... Differentiate or Die: Survival in
Our Era (New York: John Wiley & Sons, 2000).
30. Gregory S. Carpenter, Rashi Glazer, and Kent Nakamoto,
“Meaningful Brands from Meaningless Differentiation: The De-
pendence ... 24
customer needs and, 31
customer service and, 24
effective, 24
positioning and, 136
sales promotions, 111
shift to, 150
successful companies and, 23
types of, 23
Complaint handling strategies,...