... qualitative interviewing, outlined by Holstein and Gubrium (1995), recognises that interviews are not free from subjectivity and that the researcher is integral in creating meaning and understanding ... highlight the increase in the number of women entering PR during the past 20 years. These statistics are incorporated into the literature review, as they appeared only in passing in general literature ... numerically-dominant group within public relations, primarily in Perth). Additionally, as part of the initial data collection, I have included statistics, fragmented as they are, from various US publications...