... inventor ofthe Post-it Note who had to fight 3M bureaucracy to get the idea through To succeed, you will have to be cheeky And, stubborn as a mule Persist Win them over with charm History teaches ... their ideas The result? They languish, get bitter and drink too much You better have a passionate belief in your ideas, if you want others to take them seriously Just ask Art Fry- the inventor ... excellent manager The man had his faults But, he could communicate like few others Bad managers are, frequently, terrible communicators They have good ideas They simply don’t know how to get them across...
... But before firing them, give them a chance to reform Raise their fees and /or reduce their service If they stay, they are now profitable If they leave, they will bleed your competitors Some customers ... relevant offerings for individual customers In building the customer database, you have to decide on what information to collect • The most important information to capture is the transaction history ... telemarketers to phone a sample of customers each working day to update the information The fourth challenge is to use the information Many companies fail to use the information they have Supermarket...
... an information system company more than a retailer Wal-Mart knows the sales of each product in each store at the end ofthe day, making it easier to order the right replacement stock for the next ... choose foreign distributors carefully They need to define distributor performance very clearly and be aware of host country laws regarding distributor treatment The distributors need to be given ... consulting, and almost everything else The new dot.coms instilled fear in every store-based retailer Would the availability of online products spell the kiss of death for stores? Smart store-based retailers...
... Percentage of new customers to average number of customers • Percentage of lost customers to average number of customers • Percentage of win-back customers to average number of customers • Percentage of ... product to find its weaknesses It’s important to fix your product before they Every company should obsolete its products before competitors Companies tend to pay too much attention tothe cost of doing ... say they would recommend the firm to others • Percentage of customers who say that the company’s products are the most preferred in its category • Percentage of customers who correctly identify the...
... can in the factory Don’t fix them there Send them tothe dealer and let the dealer fix them There was no thought about the cost tothe customer who had to drive back tothe dealer, give up the car, ... space they wanted for their products The advent of giant retailers—hypermarkets, superstores, category killers—changed the power forever No longer were the retailers the dumping grounds for the ... is more negotiation because products are often designed for each customer Distribution • RM favors more direct marketing tothe customer, thus reducing the role of middlemen • RM favors offering...
... They work hard at “benchmarking” the “best -of- class performers” to stay ahead of their competition But if they are running the same race as their competitors, their competitors may catch up Their ... that they would be believed and carried by word of mouth But few know how to use experts and their customers to bring in new customers According to word -of- mouth expert Michael Cafferky: “Word of ... One ofthe best rules for strategy development is to strive to find out what the target customers like and more of it; and find out what they dislike and less of it This means spending time in the...
... Chief of Staff ofthe Army CHAPTER ONE Introduction The U.S Army is in the middle ofthe largest effort to restructure itself since the end of World War II The broad outlines ofthe effort are well known.1 ... deployment cycles to increase the effectiveness ofthe forces deployed and reduce the costs of repeated deployments on them and their families It wantsto bring more of its forces home and support deployments ... Email: order@rand.org Preface This monograph is the product of a project called Adapting the Institutional Army tothe Emerging Operating Force for the Office ofthe Deputy Chief of Staff for Operations...
... DVD-Factory needsto make sure that the web server can be authenticated so that when Alice goes tothe DVD-Factory web site, she knows she is dealing with DVD-Factory and not DVD-Factory’s look-alike ... such as a password or a token, then the authentication process becomes more effective The term two-factor authentication is used to describe the case in which a user is to be authenticated based ... able to see the zeros and ones go by, she is unable to modify them Eve therefore cannot modify any part ofthe conversation On the other hand, Mallory has the ability to modify, inject, or delete...
... DVD-Factory needsto make sure that the web server can be authenticated so that when Alice goes tothe DVD-Factory web site, she knows she is dealing with DVD-Factory and not DVD-Factory’s look-alike ... such as a password or a token, then the authentication process becomes more effective The term two-factor authentication is used to describe the case in which a user is to be authenticated based ... able to see the zeros and ones go by, she is unable to modify them Eve therefore cannot modify any part ofthe conversation On the other hand, Mallory has the ability to modify, inject, or delete...
... to spread understanding of Russian culture around the world The revival of official Confucianism, which has led tothe restoration of temples devoted to Confucius and the erection of statues of ... moments of crisis) and appear in every section (even the sports pages, thanks first to Yao Ming the Shanghai-born center for the Houston Rockets—and then tothe 2008 Olympics) Moreover, reports about ... Confucius extolled as a perfect time None of these dynasties controlled nearly as great a territory as the Qin.1 The leader ofthe rebellion that toppled the Qin became the first Emperor ofthe Han...
... patient score was generated using the tool made available at the official web site for SF-36 http://www.sf-36.org The scores were then transformed into the norm-based scoring and compared to age ... Smith, M) for their help in collecting the data from those enrolled in the study The authors would like to acknowledge the participation and support of Allen R Kunselman for help with the SAS programs ... previous studies, the HRQOL scores of patients with HCV infection refractory to prior treatment at baseline were low compared tothe general population During the treatment, the scores in many HRQOL...
... oil) orthe equivalent or 10 standard fish capsules per day, and is in the range of doses shown to have antiinflammatory effect There is no evidence higher doses would be toxic to mother or foetus, ... suggested guide to background diet is given in Table Cost Cost has been a major impediment to use of fish oil in antiinflammatory doses At the time ofthe major trials of fish oil in RA in the 1980s ... from the stomach into the intestine If reflux (repeating taste) becomes a problem, then split the dose before morning and evening meals Alternatively, take the dose then lie on the left side for...
... factors As the terms imply, risk factors are aspects oflife that are associated with a greater likelihood of drug abuse, while protective factors work to reduce the potential for drug abuse The ... are more at risk than females [13] Of course, the risk of addiction is stronger for some drugs than for others One measure ofthe addiction potential of drugs is captured in the proportion of those ... endeavors, dispenser of addictions pharmacotherapy, provider of drug information, and drug educator – to name some ofthe more visible functions Yet few pharmacists are adequately informed or prepared...
... marketing to customers, investors, or talent, you need to understand their needs and wants and present a competitively superior value proposition to win their favor Is marketing hard to learn? The ... Section 107 or 108 ofthe 1976 United States Copyright Act, without either the prior written permission ofthe Publisher, or authorization through payment ofthe appropriate per-copy fee tothe Copyright ... reduce the number of field visits to customers and save on the high costs of transportation, hotels, dining out, and entertaining Another force that might reduce the role ofthe sales force is the...
... marketing to customers, investors, or talent, you need to understand their needs and wants and present a competitively superior value proposition to win their favor Is marketing hard to learn? The ... Section 107 or 108 ofthe 1976 United States Copyright Act, without either the prior written permission ofthe Publisher, or authorization through payment ofthe appropriate per-copy fee tothe Copyright ... reduce the number of field visits to customers and save on the high costs of transportation, hotels, dining out, and entertaining Another force that might reduce the role ofthe sales force is the...
... marketing to customers, investors, or talent, you need to understand their needs and wants and present a competitively superior value proposition to win their favor Is marketing hard to learn? The ... Section 107 or 108 ofthe 1976 United States Copyright Act, without either the prior written permission ofthe Publisher, or authorization through payment ofthe appropriate per-copy fee tothe Copyright ... reduce the number of field visits to customers and save on the high costs of transportation, hotels, dining out, and entertaining Another force that might reduce the role ofthe sales force is the...
... negotiating the form ofthe surveyor's certificate, not ask the surveyor to certify to matters that are not appropriate for the surveyor to certify to, either because they are prohibited by the statutes ... tothe delivery ofthe title insurance commitment the time period for objections tothe title insurance commitment the procurement ofthe survey the time period for objections tothe survey the ... due to inclement weather Scope of Work To give an accurate estimate ofthe time and cost, the surveyor will need toknow what the basic requirements for the survey will be Send (or fax) the legal...
... You never really know where the dips, twists, and turns will come You have to enjoy the challenge and feel confident I your ability to stay the ride through tothe end Like the turtle, project ... perspective of others Be open to learning about people Lessons learned Expect differences … we all have different “filters” Principle 6: Reinforce Commitment and Excitement of Project ... lose sight of project goal Establish needed resources time, information, who Principle 4: Draw a Picture ofthe Project Schedule GANTT Chart bar chart with activities, start/stop, duration,...