jason eisner and eric goldlust and noah a smith
Cambridge.University.Press.War.and.the.Law.of.Nations.A.General.History.Sep.2005.pdf
... the rational craftsman’s approach to war couldeasily work against ideas of restraint in war, a point dramatically illu-strated in India by the Arthas´astra of Kautilya. This was a manual ofstatesmanship ... Imperialism, at 174.ARES AND ATHENA29CONTENTSPreface page xList of abbreviations xiIntroduction 1PART IWar as law enforcement (to 1600) 71 Ares and Athena 13Hallmarks of war 14War as an instrument ... Duties, at 109.88Lucan, Pharsalia, trans. J. D. Duff (Cambridge, Mass.: Harvard University Press, 1927), at591–3. On Alexander’s casus belli against Persia, see Michael Austin, ‘Alexander and...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB.pdf
... Intel as a time in the life of a business when its fundamentals are about to change.” Banks hadto make changes with the advent of automated teller machines(ATMs), and major airlines have to make ... manufacturer. Caterpillar’s brand personalitytriggers such associations as hardworking, resilient, tough, bold, and determined. So Caterpillar has been able to launch Cat jeans,sandals, sunglasses, watches, ... marketing. A companycan always outsource its manufacturing. What makes a companying the problem more carefully. Peter Drucker says that hisgreatest strength as a consultant is to be ignorant and ask...
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Báo cáo y học: "Strict glycaemic control in patients hospitalised in a mixed medical and surgical intensive care unit: a randomised clinical trial"
... Carlos Valencia4, Clara Maria Arango5, Pablo Henrique Aleman1, Esdras Martin Vasquez4, Juan Carlos Chavarriaga4, Andrés Yepes4, William Pulido4, Carlos Alberto Cadavid1 and Grupo ... 5ResearchStrict glycaemic control in patients hospitalised in a mixed medical and surgical intensive care unit: a randomised clinical trialGisela Del Carmen De La Rosa1, Jorge Hernando Donado2, ... Health Evaluation (APACHE II) score [13], SequentialOrgan Failure Assessment (SOFA) score [14] and Glasgowcoma score. The Glasgow coma score was obtained beforestarting sedation and was changed...
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Natural botanical products have a long history in the world and are featured in using a complex
... They were fed intragastrically (i.g.) daily for 14 and 28 days. Tumor areas were measured every 7 days using a caliper, and the tumor area was calculated according to the formula: tumor volume ... 30 min at room temperature and incubated with a blocking agent (LSAB kit, DAKO, Copenhagen, Denmark) for 1 hr. They were then incubated with a rabbit anti-human von Willebrand factor (DAKO, Copenhagan, ... humidified 5% CO2 atmosphere at 37°C. Experimental animals and tumor implantation Female athymic balb/c nude mice (Charles River Laboratories Ltd., USA), aged 4-6 weeks and weighing 19-24...
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Some aspects of American culture and society in the twentieth and twenty-first centuries through a number of selected short literary works
... industry. Within the American society, there are many races such as white, black or African-American, American Indian or Alaska native, Asian, native Hawaiian, other Pacific Islander and ethnic groups ... in particular and with our American friends in general.II.2.2. Racial discriminationRacial discrimination is as old as American history since the first black African slaves came to America over ... part-time at a bookstore; Sang’s boyfriend, Farouk, an Egyptian American who was teaching Middle Eastern history at Harvard; Heather, the housemate of Sang and Paul, who was a law student at Boston...
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Textile and Apparel Barriers and Rules of Origin in a Post-ATC World
... tariffs and quantitative restraints. 5 Conclusion This paper has analyzed the effect of textile and apparel import barriers and regulations on U.S. welfare and sectoral activity. We find that the ... for Forecasting and Policy: a Practical Guide and Documentation of MONASH. Contributions to Economic Analysis 256. Amsterdam: North Holland. de Melo, Jaime and David Tarr. 1990. “Welfare Costs ... 26Table 4 ETEs and average tariff rates on imports of textiles and apparel, percent, 2005 ETE a Sector Average tariff rateb China non-WTO Total All textile and apparel 9.4 0.79 0.77...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 1
... think that brands are well man-aged. Here is his plaint: “Brands do not have to die. They can bemurdered. And the marketing Draculas are draining the verylifeblood away from brands. Brands are ... votes.Great brands are the only route to sustained, above-averageprofitability. And great brands present emotional benefits, notjust rational benefits. Too many brand managers focus on rationalincentives ... thebathroom is large.How are brands built? It’s a mistake to think that advertisingbuilds the brand. Advertising only calls attention to the brand; itmight even create brand interest and brand...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 10
... persuasively as can a friend, acquaintance, past customer, or inde-pendent expert. Suppose you are planning to buy a PDA (personaldigital assistant) and you have seen all the ads for Palm, HP, and Sony. ... 4–5pay-for-performance basis, 63Alberto Culver, 51Allied Van Lines, 75Amazon.com, 12, 84, 146, 155American Airlines, 33American Express, 14, 71America Online (AOL), 86Analytics, 80–82Anchoring, ... strategies, 111push strategies, 111videoconferencing, 16Sam’s, 155Sara Lee Corporation, 87Saturn (carmaker), 75Scandinavian Airlines System (SAS), 32Schultz, Heidi and Don, 13Schwab, Charles,...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 2
... stay relevant and few are sustainable. Advantages are temporary. Increasingly, a com-pany wins not with a single advantage but by layering one advantageon top of another over time. The Japanese ... that a company wins by build-ing a relevant and sustainable competitive advantage.17Having a competitive advantage is like having a gun in a knife fight.This is true, but today most advantages ... that many women care about social issues and will pa-tronize a company that cares.19Greg Carpenter and Kent Nakamoto have challenged a core as-sumption of marketers that buyers initially know...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 3
... this year but in your share ofthe customer’s mind and heart. Companies that make steady gains inmind share and heart share will inevitably make gains in market share and profitability.Marketing ... from A to Zsince most Jaguars had to be repaired frequently. An acquaintanceof mine always owned two Jaguars, because one was usually in therepair shop.Style, or appearance, does play a major ... junk mail, junkphone calls, and junk e-mail. As privacy concerns rise and lead to leg-islation curtailing what companies may know about individual cus-tomers and how the companies can reach...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 4
... rarelyfully penetrated. All markets consist of segments and niches. AmericanExpress recognized this and created the Corporate Card, the GoldCard, and the Platinum Card. To grow, a company can make foursegment ... company cre-ates a growing band of angry people bent on discrediting the com-pany to whoever will listen.Guarantees75(EVA), market capitalization, and cost of capital must be as familiarto ... Pollard, retired chairman of ServiceMaster, had a credothat included “We should treat everybody with dignity and worth.” At a board meeting, coffee was accidentally spilled onthe carpet and a...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 5
... analysismanagement are being • Sales-to-expense achieved ratios• Financial analysis• Market-based scorecard analysis78Marketing Insights from A to Znnovation83Firms face a dilemma. ... between having superior profits and aver-age profits. Where is partners value? Loyal suppliers and distributorscan make a company, and disloyal ones can break a company. Where isknowledge and intellectual ... intellectual capital value? Patents, copyrights, trade-marks, and licenses can be one of the company’s major assets.No wonder there is often a huge gap between a company’s mar-ket capitalization and...
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John.Wiley.And.Sons.Marketing.Insights.From.A.To.Z.eBook-LiB - phần 6
... in a company has a different agenda. The advertisingmanager sees the company’s salvation as being in more advertising;the sales manager wants more salespeople; the sales promotionmanager wants ... people. The marketers talk sales, market share, and margin, while the IT people talk COBOL, Java, Linus, and tetrabytes. The big mistake is when marketing asks IT todevelop a database marketing ... than to theirold customers. Thus a telecom company may offer brand-new hand-sets and a reduced-price call plan to attract new customers while oldcustomers are stuck with outdated handsets and...
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- matrix metalloprotease2 is implicated in many biological processes and degrades extracellular and nonextracellular matrix molecules matrix metalloprotease2 maintains a latent state through a cysteine–zinc ion pairing which
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