data mining techniques and concepts ppt

Description Data Mining Techniques For Marketing_10 pptx

Data Mining Classification: Basic Concepts, Decision Trees, and Model Evaluation Lecture Notes for Chapter 4 Introduction to Data Mining pptx

... Married 80K ? 10 Test Data © Tan,Steinbach, Kumar Introduction to Data Mining 25 Splitting Based on Continuous Attributes© Tan,Steinbach, Kumar Introduction to Data Mining 46 Tree InductionGreedy ... Tan,Steinbach, Kumar Introduction to Data Mining 3 Illustrating Classification Task© Tan,Steinbach, Kumar Introduction to Data Mining 13 Apply Model to Test Data RefundMarStTaxIncYESNONONOYes ... AttributesTraining Data Model: Decision Tree© Tan,Steinbach, Kumar Introduction to Data Mining 8 Decision Tree Classification TaskDecision Tree© Tan,Steinbach, Kumar Introduction to Data Mining 35...

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Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt

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... BASED DATA MINING TECHNIQUES The objective of data mining is to extract valuable information from one’s data, to discover the ‘hiddengold’. In Decision Support Management terminology, data mining ... one search for patterns of information in data (Parsaye, 1997).Figure 2: Rule Induction process Data mining techniques are based on data retention and data distillation. Rule induction models ... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and Customer...

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition

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... of techniques to apply in a particular situation depends on the nature of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining ... By data mining, of course! How Data Mining Was Applied Most data mining methods learn by example. The neural network or decision tree generator or what have you is fed thousands and thousands ... that, on a technical level, the data mining effort is working and the data is reasonably accurate. This can be quite comforting. If the data and the data mining techniques applied to it are powerful...

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John wiley sons data mining techniques for marketing sales_20 pptx

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... level data, 96 publications Building the Data Warehouse (Bill Inmon), 474 Business Modeling and Data Mining (Dorian Pyle), 60 Data Preparation for Data Mining (Dorian Pyle), 75 The Data ... Business Modeling and Data Mining, 60 Data Preparation for Data Mining, 75 470643 bindex.qxd 3/8/04 11:08 AM Page 619C Index 619 calculations, probabilities, 133–135 call detail databases, 37 ... discussed, 7 Data Preparation for Data Mining (Dorian Pyle), 75 The Data Warehouse Toolkit (Ralph Kimball), 474 data warehousing customer patterns, 5 for decision support, 13 discussed, 4 database...

John wiley sons data mining techniques for marketing sales_2 pptx

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... of techniques to apply in a particular situation depends on the nature of the data mining task, the nature of the available data, and the skills and preferences of the data miner. Data mining ... By data mining, of course! How Data Mining Was Applied Most data mining methods learn by example. The neural network or decision tree generator or what have you is fed thousands and thousands ... the data mining solu-tion is more than just a set of powerful techniques and data structures. The techniques have to be applied in the right areas, on the right data. The virtuous cycle of data...

John wiley sons data mining techniques for marketing sales_6 ppt

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... in several areas: ■■ Data miners tend to ignore measurement error in raw data. ■■ Data miners assume that there is more than enough data and process-ing power. ■■ Data mining assumes dependency ... 159The Lure of Statistics: Data Mining Using Familiar Tools 159 statisticians use similar techniques to solve similar problems, the data mining approach differs from the standard statistical approach ... patterns that might be picked up by data mining algorithms. One major difference between business data and scientific data is that the latter has many continuous values and the former has many discrete...

John wiley sons data mining techniques for marketing sales_8 ppt

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... domains, their ability to generalize and learn from data mimics, in some sense, our own ability to learn from experience. This ability is useful for data mining, and it also makes neural networks ... the mean and dividing by the standard deviation. The standardized value is going to very often be between –2 and +2 (that is, for most variables, almost all values fall within two standard devia-tions ... climbing. The randomness is physical world). Both simulated annealing and hill climbing require many, many iterations and these iterations are expensive computationally because they and again for...

CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES

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... Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and Customer ... of Data Set(training and test set)Filling theempty cellsMUSAFinal AnalysisIs the Data SetComplete?YesNoSelection of completequestionnaires CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES Nikolaos ... 1998, ‘A data mining application for issuing predictions, summarizing the data and revealing interesting phenomena’, http://www.wizsoft.com/why.html.[7] Mihelis G.; Grigoroudis E.; and Siskos...

Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES pdf

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... cross cultural analysis Managerial implications and recommendations Style: scientific and statistical-7-18/01/2006Ulrich Öfele3. Methodology and Instruments: Customer Satisfaction Survey ... service quality and enhance growth through increased consumerism -2-18/01/2006Ulrich ÖfeleOverview:1. Authors and outline of the text2. Research objectives3. Methodology and Instruments4. ... of same methods with which SatPers and SatSett were originally derived Restaurants: Burger King, Checkers, Kentucky Fried Chicken, McDonald’s Taco Bell and Wendy’s (cross national) Questions...

Accounting Principles and Concepts ppt

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... change)2ObjectivesTo provide a basic understanding of  Key accounting concepts  Financial statements (what are they?) Financial statement analysis techniques  Regulatory governance Auditor ... information.• Most companies’ accounting is not very complex and their financial statements and notes should be fairly transparent once you understand the basics of financial reporting.• If a number ... engaged in the design, manufacture and sale of jewelry. Lead litigation counsel in action against pre-petition purchaser and first priority secured claimant and prosecuting recovery claims against...

data mining techniques

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... Applications and Trends in Data Mining 64911.1 Data Mining Applications 64911.1.1 Data Mining for Financial Data Analysis 64911.1.2 Data Mining for the Retail Industry 65111.1.3 Data Mining for ... Mining 66711.3.4 Data Mining and Collaborative Filtering 67011.4 Social Impacts of Data Mining 67511.4.1 Ubiquitous and Invisible Data Mining 67511.4.2 Data Mining, Privacy, and Data Security ... Commercial Data Mining Systems 66311.3 Additional Themes on Data Mining 66511.3.1 Theoretical Foundations of Data Mining 66511.3.2 Statistical Data Mining 66611.3.3 Visual and Audio Data Mining...

John wiley sons data mining techniques for marketing sales_4 pdf

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... 11:10 AM Page 97 Data Mining Applications 97 mining techniques used to generate the scores. It is worth noting, however, that many of the data mining techniques in this book can and have been ... relationships suggest new hypotheses to test and the data mining process begins all over again. Lessons Learned Data mining comes in two forms. Directed data mining involves searching through historical ... independent of the data 470643 c04.qxd 3/8/04 11:10 AM Page 87 Data Mining Applications in Marketing and Customer Relationship Management 4 CHAPTER Some people find data mining techniques interesting...

John wiley sons data mining techniques for marketing sales_5 pdf

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... of Statistics: Data Mining Using Familiar Tools 127 Looking at Discrete Values Much of the data used in data mining is discrete by nature, rather than contin-uous. Discrete data shows up in ... statisticians and data min-ers. Our goal is to demonstrate results that work, and to discount the null hypothesis. One difference between data miners and statisticians is that data miners are ... for prospects and, because it is behavioral in nature rather than sim-ply geographic and demographic, it is more predictive. Data mining is used to identify additional products and services...

John wiley sons data mining techniques for marketing sales_12 doc

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... calls, which can then be applied to data. These patterns can be turned into new features of the data, for use in conjunction with other directed data mining techniques. 470643 c11.qxd 3/8/04 ... evaluate editorial zones for a major daily newspaper. Searching for Islands of Simplicity In Chapter 1, where data mining techniques are classified as directed or undi-rected, automatic cluster ... value from each variable and then divide it by the standard deviation. This is often called standardization or “converting to z-scores.” A z-score tells you how many standard deviations away...