... to run the business • Once the start up business begins to boom, the VC looks for an exit plan, and the stock usually goes public, IPO • The VC gets their money back and looks for another investment ... good people, if they’re wrong about the product, they’ll make a switch.” Venture Capital E-Marketing Plan • VCs look for plans that show: • the e-business idea is a solid one, • the entrepreneur ... Chapter 8: The E-Marketing Plan Learning Objectives Marketing review – Explain the stages in the marketing planning process – Understand why marketing strategies flow from the situation...