... add business value to the online conversation. The chapter gives specific Smart Business, Social Business 6ptg6843605Praise for Smart Business, Social Business Smart Business, Social Business ... the panacea for all business ills. Theseills, however, plague every business. While social media represent awonderful opportunity for businesses to get closer to their customers,businesses ... blank ptg6843605This page intentionally left blank ptg6843605 Smart Business, Social Business xviiiForeword by Brian SolisAdapting Businesses to Meet the Needs of theConnected CustomerThe social...