The Top Small Business Books For Dummies 8 potx
The Top Small Business Books For Dummies_4 pptx
... feature.2. Add the phrase “which means.”3. Complete the sentence and you are forced to state the benefit. The Feature + “Which Means” = The Benefit13_5 783 91 ch 08. qxd 12/ 28/ 04 8: 58 PM Page 109ߜ ... communicate nothing at all.13_5 783 91 ch 08. qxd 12/ 28/ 04 8: 58 PM Page 107112Part II: Sharpening Your Marketing Focus 13_5 783 91 ch 08. qxd 12/ 28/ 04 8: 58 PM Page 1121 08 Part II: Sharpening Your Marketing ... the feature — they buy what the feature does for them. Here are some examples:ߜ Consumers don’t buy V -8 engines. They buy speed.ߜ They don’t buy shock-absorbing shoes. They buy walking comfort.ߜ...
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The Top Small Business Books For Dummies_5 pptx
... aims to stop readers in their tracks, target the right prospects, and pull them inside the ad to read, as commentator PaulHarvey would say, the rest of the story.”Copy is the term for the words ... months before the magazine actually reaches the consumer.Directories The most visible directory is the Yellow Pages. There’s an old saying that Small businesses are the Yellow Pages,” because small ... along with all kinds of other information about putting the Internet towork for your business. If advertising isn’t your business megaphone — if you’re among the many small businesses that turn...
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The Top Small Business Books For Dummies_6 pot
... recognize your business before they even hear your name. Consider the following identity-buildingtechniques:1 78 Part III: Creating and Placing Ads 18_ 5 783 91 ch12.qxd 12/ 28/ 04 9: 08 PM Page 1 78 Chapter ... logos. They’re available in sizes smaller thanthose accepted in the rest of the paper, and they stand out on the other-wise all-type pages.Classified ads follow the same guidelines as all other ... quarter-page ads, there’s good news for small- budget, small- size advertisers.Partial-page ads pull fewer readers — but the reader numbers don’t drop asfast as the cost of the space does. For example,...
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The Top Small Business Books For Dummies_7 potx
... advertising support in the form ofshared costs for the media placements.ߜ Ask your station to add your logo and tag line. In return for your ad buy,they will probably perform the service for free or ... line until the to grab the audience. end — your audience may be gone bythen.(continued) 185 Chapter 12: Broadcasting Ads on Radio and TV 18_ 5 783 91 ch12.qxd 12/ 28/ 04 9: 08 PM Page 185 A good ... Requested instructs the post office toreturn the piece with the corrected address or the reason the mail was unde-liverable. The item won’t be forwarded, but you will have the information youneed...
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The Top Small Business Books For Dummies_8 potx
... intoyour business. Reward the effort with a package that flatters both the gift giver and your business. ߜ Keep track of the names of both the gift buyer and the gift recipient.ߜ When the gift ... letterthanking them for helping you achieve the business success that you’re216Part IV: Getting the Word Out without Advertising 21_5 783 91 ch14.qxd 12/ 28/ 04 9:11 PM Page 216ߜ Samples: Businesses ... Whom to contact for more information: At the top of your release,include the name of a knowledgeable person who can be contacted for information, along with a telephone number for reaching that...
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The Top Small Business Books For Dummies_9 potx
... what’s in the news for the media audience — not what’s in it for you).ߜ A dateline: The meat of the news release begins with the name of the city and the abbreviation of the state from which the ... longer whether small businesses should dive into the field of online marketing, but rather,how they should plan and implement their online presence. The issue is hot because small businesses ... beready!Before the interviewGet the details. In advance of the interview, confirm the publication or stationname and deadline, along with the interview topic, the angle of the story, and the type...
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The Top Small Business Books For Dummies_10 doc
... time for an appointment. The first approach calls for the order before the prospect is ready for the question. The second approach seeks to build rapport. Which would yourespond to more comfortably?Prospect ... will help the person before you toeither make the purchase or introduce you to the ultimate decision maker. 283 Chapter 17: Making the Sale25_5 783 91 ch17.qxd 12/ 28/ 04 9:13 PM Page 283 ... presence. The outstandingresource for achieving this victory is the book Building Your Business WithGoogle For Dummies by Brad Hill. With his permission, the following are some top tips for optimizing...
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The Top Small Business Books For Dummies_11 potx
... servicecomplaints. 2 98 Part V: Winning and Keeping Customers 26_5 783 91 ch 18. qxd 12/ 28/ 04 9:12 PM Page 2 98 302Part V: Winning and Keeping Customers 26_5 783 91 ch 18. qxd 12/ 28/ 04 9:12 PM Page 302 The concept ... More oftenthey received mediocre service, based on how they were greeted, the time it took to help them, the way their complaints were handled, or the quality of the service or product they received.Once ... your business. But they won’t remain silent. They’ll personallyshare their dissatisfaction with anywhere from 5 to 20 other people, andthousands more if they use the reach of the Internet as they...
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The Top Small Business Books For Dummies_12 doc
... advertisingand marketing materials. For Dummies Books for Small Business MarketersBuilding Your Business With Google For Dummies by Brad Hill: Climbhigher on the Google index and explore Google ... about what’s in it for them.9. Believe there’s a pie in the online sky.Contrary to rampant belief, the opportunities of the cyber world aren’tjust ripe for the picking. The chance of opening ... plan for your business. That’s the focus of this wholebook and it’s the topic of Chapter 22, which shrinks the task of writing yourplan down to ten steps that fit even the busiest small business...
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The Top Small Business Books For Dummies_13 potx
... available:ߜAdoption For Dummies 0-7645-5 488 -3ߜBasketball For Dummies 0-7645-52 48- 1 The Bible For Dummies 0-7645-5296-1ߜBuddhism For Dummies 0-7645-5359-3ߜCatholicism For Dummies 0-7645-5391-7ߜHockey For Dummies 0-7645-52 28- 7ߜJudaism ... Dummies 0-7645-5105-1ߜPuppies For Dummies 0-7645-5255-4ߜScrapbooking For Dummies 0-7645-72 08- 3ߜSenior Dogs For Dummies 0-7645- 581 8 -8 ߜSinging For Dummies 0-7645-2475-5ߜ30-Minute Meals For Dummies 0-7645-2 589 -1FOOD, ... Dummies 0-7645-7021 -8 ߜCalculus For Dummies 0-7645-24 98- 4ߜEnglish Grammar For Dummies 0-7645-5322-4ߜForensics For Dummies 0-7645-5 580 -4 The GMAT For Dummies 0-7645-5251-1ߜInglés Para Dummies 0-7645-5427-1ߜItalian...
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