Ngày tải lên :
18/02/2014, 02:20
... Childrenarepersonswhohavenotyetreachedanagewhentheyarelegallyconsidered
tobecompetenttoprotecttheirownwelfare.
ã Foodstobepromotedarethoseproductswhichconformtonationalandinternational
dietaryguidelinessupportingWHOsGlobalStrategytopreventobesityandchronic
disease.
ã ... weaklyorinconsistentlyenforced
Thisreportwillnotexploretheissuesofmonitoringandenforcement,althoughtheseare
seriousconcernsthatneedtobeaddressedbypolicymakers.Atpresent,monitoringand
complainthandlingbodiesdonotenforcecompanyledinitiatives.Alackofanindependent
complaintmechanismcanleaveconsumersfrustrated,andalackofenforcementallows
companyledinitiativestoberolledbackatanytime.Ifamonitoringandcomplaint
handlingbodywereestablisheditwouldneedtogainconsumerconfidence,forwhichit
wouldneed(a)tobetransparentinoperationwithroutineregularpublicationsoftheir
activities;(b)tobeindependentandfreefromindustryinfluence,andseentobeso ;and( c)
toensurethattheirservicesareeasilyandinexpensivelyaccessedbyconsumers.Penalties
mustbecommensuratewiththesizeofthemarketingbudgetsinvolvedandwiththe
estimatedexposureofchildrentotheoffendingcommercialmessages.
Afurtherconcernistheneedtoensurethat,whateverthedifferencesindefinitionsor
approaches,allcompaniesshouldmakesomecommitmenttoofferselfrestraint.Inthe
Europeanregiononly11companieshavejoinedthescheme,alongwiththeEuropean
SnacksAssociation.Severalmajorcompanies,includingMcDonalds,KFCandHaribo ,and
manysmalleronesarenotincluded.
Problemsofdefinitions
Companieschoosetherulestoimposeuponthemselves.Asaresulttherearelikelytobe
discrepanciesandinconsistencies.Hereweshalllookatsuchproblemsencounteredwithin
thepledgesandpromisesandactivitiesundertakenbycompaniesintheEuropeanUnion.
Whatageisachild?
Thetablebelowprovidesexamplesofdefinitionsoftheagerangeforchildbycompanies
participatingintheEUpledgescheme.Pleasenotethattheinterpretationofacompany
policycanbecomplex,andreadersareadvisedtocheckthecompanystatementsfor
themselves(hyperlinksareprovided).
... weaklyorinconsistentlyenforced
Thisreportwillnotexploretheissuesofmonitoringandenforcement,althoughtheseare
seriousconcernsthatneedtobeaddressedbypolicymakers.Atpresent,monitoringand
complainthandlingbodiesdonotenforcecompanyledinitiatives.Alackofanindependent
complaintmechanismcanleaveconsumersfrustrated,andalackofenforcementallows
companyledinitiativestoberolledbackatanytime.Ifamonitoringandcomplaint
handlingbodywereestablisheditwouldneedtogainconsumerconfidence,forwhichit
wouldneed(a)tobetransparentinoperationwithroutineregularpublicationsoftheir
activities;(b)tobeindependentandfreefromindustryinfluence,andseentobeso ;and( c)
toensurethattheirservicesareeasilyandinexpensivelyaccessedbyconsumers.Penalties
mustbecommensuratewiththesizeofthemarketingbudgetsinvolvedandwiththe
estimatedexposureofchildrentotheoffendingcommercialmessages.
Afurtherconcernistheneedtoensurethat,whateverthedifferencesindefinitionsor
approaches,allcompaniesshouldmakesomecommitmenttoofferselfrestraint.Inthe
Europeanregiononly11companieshavejoinedthescheme,alongwiththeEuropean
SnacksAssociation.Severalmajorcompanies,includingMcDonalds,KFCandHaribo ,and
manysmalleronesarenotincluded.
Problemsofdefinitions
Companieschoosetherulestoimposeuponthemselves.Asaresulttherearelikelytobe
discrepanciesandinconsistencies.Hereweshalllookatsuchproblemsencounteredwithin
thepledgesandpromisesandactivitiesundertakenbycompaniesintheEuropeanUnion.
Whatageisachild?
Thetablebelowprovidesexamplesofdefinitionsoftheagerangeforchildbycompanies
participatingintheEUpledgescheme.Pleasenotethattheinterpretationofacompany
policycanbecomplex,andreadersareadvisedtocheckthecompanystatementsfor
themselves(hyperlinksareprovided).
...