Ngày tải lên :
07/03/2014, 00:20
... Sharethiscontentallalongtheway,andmonitorresponses;interactingdirectlywithusers;answeringquestions,etc.
Noteagainthatthesetacticsfromtomorrowarenotnecessarilytargetedtothemedia.Theyareaimedatsharingfresh
content,usingittoempowerpassalongsharingandspurconversationandreactionsacrossallsortsofinterestedstakeholders.
Suchacontentenginecreatesongoingopportunitiesforattentionanddialogue,plus,theconstantlyupdatedcontentstreamaids
inSearchEngineOptimization.
Tomorrowscoming.
ThinkMULTIMedia
OneofthebenefitsoflivinginaBostonsuburbisthatyoumeetsmartpeoplewhereveryou
go.EvenontheneighborhoodsoccerfieldwhereIsharecheeringdutieswithFrank
Cutitta,theGeneralManagerofIDGConnect.Ourtalenteddaughtersareonthesame
soccerteam.
IDGConnectisaninformationtechnologyresourceforthelatestresearchandproduct
informationintheITIndustry.Thelibraryincludestechnicalwhitepapers,webcasts,
podcasts,casestudiesandproductinformation.
AccordingtoFrank,IDGsfiguredoutho ... Filmorlivestreamand/orliveblog/tweetthespeechitselfwhilemonitoringandrespondingtoothertweetsbyfellow
conferenceattendees.
ã Sharethiscontentallalongtheway,andmonitorresponses;interactingdirectlywithusers;answeringquestions,etc.
Noteagainthatthesetacticsfromtomorrowarenotnecessarilytargetedtothemedia.Theyareaimedatsharingfresh
content,usingittoempowerpassalongsharingandspurconversationandreactionsacrossallsortsofinterestedstakeholders.
Suchacontentenginecreatesongoingopportunitiesforattentionanddialogue,plus,theconstantlyupdatedcontentstreamaids
inSearchEngineOptimization.
Tomorrowscoming.
ThinkMULTIMedia
OneofthebenefitsoflivinginaBostonsuburbisthatyoumeetsmartpeoplewhereveryou
go.EvenontheneighborhoodsoccerfieldwhereIsharecheeringdutieswithFrank
Cutitta,theGeneralManagerofIDGConnect.Ourtalenteddaughtersareonthesame
soccerteam.
IDGConnectisaninformationtechnologyresourceforthelatestresearchandproduct
informationintheITIndustry.Thelibraryincludestechnicalwhitepapers,webcasts,
podcasts,casestudiesandproductinformation.
AccordingtoFrank,IDGsfiguredoutho ...
YouworkinMarketing.Letssaythatamongyourtasksisnettingafewjuicyspeakingopportunitiesforyourcompanystop
executive.
Youfillouttheforms.Followup.Nailthegig.Akeynote,noless!Yay!
Priortotheevent,youdraftaMediaAdvisoryabouttheCEOsupcomingspeech.Youpingmembersofthe
mediawhowillbeinattendance:wanttohookupwiththeCEOforlunchafterherspeech?
YouattendthekeynotewiththeCEO.Youtakenotesonherspeakingpoints:thesecouldbethecrumbsofa
newtrendpitch
Immediatelyafterherspeech,youscurryabouttheauditorium,scanningforgreenpressbadges.Maybeyoucan
drumupanextrabriefingortwoorthree!
Afteritsalldone,youhaveadrinkandrubyourachingfeetintheairportlounge.Jobwelldone,mission
accomplished.
Sure:yesterdaythatwouldhavebeenenough.Yesterdaythatwouldhavenettedyouanattaboy
fromtheCEO.
Tomorrow,though,thatplanofactionwillnotbeenough.TomorrowyouwilldoALLOFTHE
ABOVE,plus,inthedawningageofContentMarketing,youllwantto:
ã InterviewtheCEOinthecaronthewaytotheevent,withyourFlipcam.
ã...