the insiders guide to pr
Oxford University Press The Oxford Guide To English Usage
Ngày tải lên :
05/10/2012, 09:55
... Tess's
Father Christmas's Thomas's
To form the plural possessive, they add an apostrophe to the s of the
plural in the normal way, e.g.
bosses' the octopuses' tentacles
the ... non
preposition
a word governing a noun or pronoun, expressing the relation of
the latter to other words, e.g. seated at the table.
prepositional phrase
a phrase consisting of a preposition ... before the suffix requires -or or -er. So
supervisor, compressor, prospector, but adviser, presser, perfecter.
-tor usually follows -c, unstressed i, and u, e.g. actor, compositor,
executor;...
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Tài liệu The Insider’s Guide to PR: Chapter 6 PR IN PRACTICE The following case studies are examples of PR pptx
Ngày tải lên :
13/12/2013, 04:15
... thoroughly briefed about the implications of
the budget for the man-on -the- street by FT news editor. Taxi drivers then spread
this budget knowledge to their customers, and the session was filmed ... Objectives
• To provide all primary schools in England and Wales with the right information
and resources to teach good food hygiene practice.
• To encourage the teaching of food safety in the classroom.
• ... with broadcast media improved as a result of their
reaction to the `budget box’.
• Campaign named Winner of PR Week `Best Use of Broadcast’ Award 1999.
The Insider’s Guide to PR: Chapter 6
Page...
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Tài liệu The Insider’s Guide to PR: Chapter 4 A PR LIFE – THE LADDER, THE PAY AND THE LIFESTYLE doc
Ngày tải lên :
13/12/2013, 04:15
... role, though they
may build up to this as they near promotion to the next level.
• Account Executive: the entry point for most graduates, execs are expected to do
the majority of the day -to- day work ... begin to take
on the responsibility for directing accounts in a mentored environment as they
progress upwards.
• Account Director: the responsibility of the account director is to manage the
relationship ... advice.
Managers report to account directors and delegate work to the team.
• Senior Account Manager: the senior manager role is related to the senior exec
role in that it is a transition to the next level....
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Tài liệu The Insider’s Guide to PR: Chapter 3 PUBLIC RELATIONS DEFINED docx
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13/12/2013, 04:15
... The Insider’s Guide to PR: Chapter 3
Page 10
A: To be honest I’m not that up to speed with modern technology, but
I do have a real interest in current affairs. Would I ever get the
chance to ... clients in the financial sector. What
sort of work do you do for them?
I: Well, we handle news releases and arrange feature length editorial
coverage in the same way as we do for our other clients. ... However,
because the financial press is often distinct from other media, and
requires specialist knowledge, we have a dedicated Financial PR
team. Also, the team communicates primarily with certain...
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Tài liệu The Insider’s Guide to PR: Chapter 1 WORKING IN A PR CONSULTANCY doc
Ngày tải lên :
13/12/2013, 04:15
... businesses or the public sector, like
local authorities.
PR CONSULTANCY: A PROFILE
If you decide to choose the consultancy route, then it’s worth knowing that PR
companies often fall into two categories: ... Relations (IPR) which ensures individual
practitioners are bound by professional codes of conduct. In-house PR
departments might also have to work to other standards or codes related to their
own ... good idea about
working in PR then you might want to move on to the next section which discusses
whether you have the right skills.
Those looking for a career in PR can take one of two main...
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Tài liệu The Executive Guide to Business Analyst and Project Management Terminology pptx
Ngày tải lên :
21/12/2013, 06:18
... product,
result,
or capability to perform a service that must be pro-
duced to complete a process, phase, or project; the solution due to the customer at the end of a project.
Delphi: consensus-based ... that is the result of a project.
Product metrics: based on the product scope and requirements; give insight into whether the product being
built will achieve its goals.
Pr
oject
:
(for project ... including ensuring that the final prod-
uct satisfies the requirements.
Project metrics:
based on the project’
s goals and give insight into whether the project is lik
ely to achieve
those goals
.
Copyright...
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Tài liệu The Insider’s Guide to PR: Chapter 2 DO YOU FIT THE BILL? ppt
Ngày tải lên :
23/12/2013, 00:15
... it up to them to present
7. The presentation goes really well in the end, and the client asks you to come up
with creative ideas to launch the product
A: you tell the client that you can promote ... clients’ messages to the public; therefore you need to have
extensive knowledge of your client and the main issues of concern to the company.
PR is not about self-promotion. Go back to the pub and ... having lunch at the local brasserie, so you decide to be your ■■
confident self and present off the cuff
B: you compile a list of questions to ask the client prior to the ■■
presentation
C:...
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Tài liệu The Insider’s Guide to PR: Chapter 8 USEFUL ADDRESSES, COURSES AND WEB LINKS pptx
Ngày tải lên :
23/12/2013, 00:15
... on
hi-tech topics.
PRNET (www.prnet.co.uk). Web-based
newswire service for press releases.
Hollis (www.hollis -pr. co.uk). The web
version of the Hollis Press & PR Annual
which provides media ... links to sites
“dedicated to helping you deliver better,
faster and less-expensive online PR .
UK Press (www.ukpress.org). Online
forum for members of the press and PR
people who wish to discuss topics ... a
global reach.
The Council of Public Relations Firms
(www.prfirms.org). The association for
PR consultancies in the US.
The Public Relations Society Of America
(www.prsa.org). The US body for...
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Tài liệu The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK doc
Ngày tải lên :
23/12/2013, 00:15
... referred to as ‘clipping’.
• E -pr: the practice of public relations using the internet instead of, or alongside,
traditional media.
• Editorial: written materials composed to communicate a brand to the ... activity, theme or organisation through the efforts of PR. This might be
used as part of the evaluation process.
• Exclusive: a news story offered by a PR practitioner to a single newspaper title,
radio, ... that discusses, analyses or interprets an issue, subject or trend. A feature
generally takes longer to research and produce than a news story.
The Insider’s Guide to PR: Chapter 7
Page 19
...
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Tài liệu The Professional''''s Guide to Programming Joomla ppt
Ngày tải lên :
23/12/2013, 10:15
... in the preparation of this book to ensure the accuracy of
the information presented. However, the information contained in this book is sold
without warranty, either express or implied. Neither ... (Subversion)
Tasks
Tracker
Wiki
If we intend to create an open-source Joomla! project, it is advisable to consider using
JoomlaCode.org to host the project, even if we do not intend to use all of the features
it provides.
Development ... provides.
Development Tools
There are numerous development tools available, which we can use to develop
Joomla! extensions. Most of these tools are not specic to Joomla!, but are PHP tools.
When we come to choose...
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Tài liệu The Writer'''' s Guide to Prepositions docx
Ngày tải lên :
17/01/2014, 05:20
... (Fowler, The King’s English)
33 BEHALF - BENEFIT
B
PREPOSITIONARY
The Writer's Guide
to Prepositions
©
The Writer's Guide
to Prepositions
©
The one and only
Prepositionary
The one ... degree.
COMPRISED
That charge is comprised in the total.
It is comprised of the bats, the ball and the net.
COMPROMISE
He will compromise in some things and not in others.
I will compromise with ... approximate to
hours on the golf course. (Brit.)
APPROXIMATE (V)
His methods of government began to approximate to his
predecessor’s.
APPROXIMATION
Five hundred miles is an approximation of the...
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Tài liệu The Insider’s Guide to PR: Chapter 5 APPLY HERE: HOW TO GET THAT JOB IN PR CONSULTANCY doc
Ngày tải lên :
20/01/2014, 00:20
... attracted to accounts held by the firm, or have been impressed by the company’s
work and reputation in a particular sector.
Contributors to this guide put research at the top of any job hunter’s action ... applications to wade through, a spelling mistake is enough to
put your application straight in the bin.
4. Use a PC to produce your CV and application letter. Anyone entering into PR is
expected to be ... an
extremely difficult career to break into, and competition is fierce for places at the
best consultancies. But do not let this deter you. The PR industry is driven by the
quality of the people that work...
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Tài liệu The Portable Guide to Testifying in Court for Mental Health Professionals pptx
Ngày tải lên :
15/02/2014, 02:20
... An-
other problematic clause is one that requires the treatment provider
to refer clients only to the managed care company or to another
treatment provider on the company’s panel. The tricks are too ... litigants are allowed to ad-
dress the jury directly in an opening statement providing an
overview of the evidence they expect to present to the jury and
their theory of the case.
3. Witness testimony ... evidence to force the defendant to stand trial. In making this
determination, the judge uses the probable cause legal standard, decid-
ing whether the government has produced enough evidence to con-
vince...
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Tài liệu Coaching Manual: The Definitive Guide to the Process, Principles & Skills of Personal Coaching pot
Ngày tải lên :
21/02/2014, 16:20
... For the brand new coach, the manual is a practical guide to begin and
support your training. For the busy manager, the manual gives techniques to use with
your team.
The manual covers the principles ... on the thoughts of the coach – this reduces the ability of the
coachee to deepen their own learning in the conversation.
➡ The coach can experience significant pressure within the conversation to ...
Instead, the coach adopts the principle that the person being
coached probably knows more about their own situation than
the coach does. The coach believes in the ability of the indi-
vidual to create...
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Tài liệu The Little Guide To Beating Procrastination, Perfectionism and Blocks: A Manual for Artists, Activists, Entrepreneurs, Academics and Other Ambitious Dreamers docx
Ngày tải lên :
21/02/2014, 22:20
... antiproductive
behaviors and allowing you to return quickly and easily to your work.
As my teacher Jerry Weinberg, says, The problem is not the problem. The
problem is your reaction to the problem.” ... I bother to try. And this town-it’s full of jerks. They’re too dumb
to appreciate real music, and they’re cheap, too – I only sold two CDs. And the
club manager must think I’m a jerk, too. ... emotions briefly and then return to a positive or, at least,
neutral mood that allows them to continue to do their work. Procrastinators cannot: they
panic, and their panic amplifies their fear and...
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