... the small- business owner. More than any other reason, this
extreme cost of failure is the primary reason that owning a small
business isn’t for everyone.
15
Chapter 1: Is SmallBusinessfor ... both small- business owners), consultants, and the dry cleaner on
the corner of Main and Elm Streets. Each one is a small business.
Small business also covers all legal business entities. So small ... with advisors 120
4
Small BusinessFor Dummies, 4th Edition
Foolish Assumptions
Many small- business books assume that their readers are ready to make the
leap into smallbusiness and are cognizant...
...
For more information, see Form 8911.
Alternative motor vehicle credit (Form 8910). For
more information, see Form 8910.
Biodiesel and renewable diesel fuels credit (Form
8864). For more information, ... on or off your
business premises. For more information, see Form 8846.
Credit for employer differential wage payments
(Form 8932). For more information, see Form 8932.
Credit for employer-provided ... information, see Form 8882.
Credit for increasing research activities (Form 6765).
For more information, see Form 6765.
Credit forsmall employer health insurance premi-
ums (Form 8941). This...
... Yahoo!
Exploring SmallBusiness
Small business is really big business. It’s an old story by now. The media have
been all over it for ten years or more. Smallbusiness owners (and we don’t
like the word small) ... attempts
to get authorization for this credit-card sale. To get paid, you approve the
transaction and either force a batch or autobatch between 6 and 11 p.m. PST.
For more information on credit cards, ... You’re tired of working for The Man.
ߜ You’re not a communist, and you want to make some money.
This book is written for the independent business owner who feels pretty
comfortable with computers....
... Your Business with Google ForDummies didn’t
think twice before responding to my call for help. The same is doubly true for
Jim Schell, author of SmallBusinessFor Dummies, with whom I’m fortunate ... of SmallBusiness Marketing For Dummies,
updated for faster and easier use by the millions of small businesses
that comprise the vast heart and soul of today’s business world.
Since SmallBusiness ... immediately.”
— Business Week
“Barbara Schenck’s SmallBusiness Marketing ForDummies threads the
needle between sky-high strategy and ground-level tactics — the space
every smallbusiness owner...
... Controls forSmall Businesses 91
Finding time for internal controls 91
Thinking like a crook 93
Looking at a study on business fraud 93
Presenting Internal Control Guideposts for
Small Business ... 332
Troubleshooting 335
Customer Care 335
Index 337
Small Business Financial Management Kit ForDummies
xx
Small Business Financial Management Kit ForDummies
02_125083 ftoc.qxp 6/19/07 11:41 PM Page ... busy in running the business and
doing your best to cope with several other business risks.
A smallbusiness is a sitting duck for fraud and theft of all kinds — unless the
business puts into...
... Your Business with Google ForDummies didn’t
think twice before responding to my call for help. The same is doubly true for
Jim Schell, author of SmallBusinessFor Dummies, with whom I’m fortunate ... edition of
Small Business Marketing For Dummies, which Business Week praised for pre-
senting “marketing issues as real-world problems with real-world solutions.”
Today, she’s still forming her ... updated edition of SmallBusiness Marketing For
Dummies, my gratitude reaches back to all those who helped bring the book
into existence the first time round, and it spins forward to the current...
... of SmallBusiness Marketing For Dummies,
updated for faster and easier use by the millions of small businesses
that comprise the vast heart and soul of today’s business world.
Since SmallBusiness ... solu-
tions forsmallbusiness owners.”
— Jane Applegate, “Must-Reads for the Business Owner
Who Never Sleeps,” Entrepreneur.com
“Besides serving as a powerful motivator, SmallBusiness Marketing For
Dummies ... copy 158
Small Business Marketing For Dummies, 2nd Edition
xvi
02_578391 ftoc.qxd 12/28/04 8:55 PM Page xvi
by Barbara Findlay Schenck
Marketing Consultant
Small Business
Marketing
FOR
DUMmIES
‰
2ND...
... satisfied cus-
tomers to keep your business not just in business but on an upward curve.
That’s what this book is all about.
4
Small Business Marketing For Dummies, 2nd Edition
03_578391 intro.qxd ... collect information online, visit the Web site
of the Online Privacy Alliance (
http://privacyalliance.org) and click
on Business Resources” for policy guidelines.
A cardinal sin in smallbusiness ... have you heard small- business people say that they just
don’t have time for marketing?
Think of it this way. It’s the simple truth that without customers, a business is
out of business. Because...
... feasible for
success?
ߜ Can you find a unique niche in the marketplace for it? The topic of
positioning and branding products is a chapter unto itself, so turn to
Chapter 7 for more information.
As ... truths
When sales are down or customers seem dissatisfied, small businesses turn
too quickly to their pricing in their search for a quick-fix solution.
Before you reduce your prices to increase sales or ... currently opting for alternatives rather than purchasing
cola products.
Find a “stomach share” analogy for your business. What satisfaction does
your product address? What solution does your business...
... Do they have the talent we need? Sometimes small businesses hire
very small agencies with the belief that smaller firms have lower
overhead and therefore lower costs. But if your agency has to ... including your deadline for providing content (and
in what format).
ߜ Ownership: Make sure that the contract stipulates your ownership of the
site and all its components. Many small businesses overlook ... talent
ᮣ Making hiring decisions
ᮣ Selecting an ad agency
ᮣ Getting help for your online marketing efforts
Y
ou’re a smallbusiness marketer. Most likely you’re not a trained market-
ing strategist,...
... viewers to your business. If you go
this route, consider the following:
ߜ Run manufacturer ads only for products with major sales potential for
your business and for which your business is the ... support in the form of
shared costs for the media placements.
ߜ Ask your station to add your logo and tag line. In return for your ad buy,
they will probably perform the service for free or close ... tag team
effort: You use mass media advertising to build awareness, desire, and per-
ceived value for your products and then use one-to-one marketing to call for
the order and to form the basis...
... dealt to small
businesses.
Still directed exclusively at businesses with small budgets and cramped
schedules, and still full of hands-on marketing advice and examples for the
smallest business ... restaurants, hotels, retailers, and con-
sumer product businesses. They are less appropriate for service profession-
als or for business- to -business marketers who may lose a degree of esteem
and ... one for the local media, one for distant or
national media, one for industry media, and so on.
Once you know your angle, begin writing your release in this order:
ߜ Whom to contact for more information:...
... Manager Package:
www.microsoft.com/smallbusiness/products/online/cm/
detail.mspx
ߜ Yahoo! SmallBusiness Merchant Solutions:
http://smallbusiness.yahoo.com /business_ services/
E-commerce green ... submit artwork before
attaching your file to an e-mail message.
When writing the e-mail, type your caption
into the subject line (for example, Photo:
Small Business Marketing For Dummies
book cover). ... domain name registry, e-mail addresses, and a hosting service for a low
monthly fee (see Figure 16-1). For information, visit
http://smallbusiness.
yahoo.com
and click on “Web Hosting.”
Network Solutions...