semantic features of advertising language

a descriptive analysis of linguistic features of advertising language used in english slogans for food and drink products = phân tích miêu tả đặc điểm ngôn ngữ khẩu hiệu quảng cáo một số sản phẩm thức ăn và đồ uống

Ngày tải lên : 02/03/2015, 14:20

... description of the language of advertising on the syntactic, lexical, semantic and phonetic levels will be presented 1.3.1 Syntactic Features of Advertising Language In this part, the major features of ... slogans 11 1.2.4.2 Purposes of advertising slogans 11 1.3 FEATURES OF ADVERTISING LANGUAGE 12 1.3.1 Syntactic Features of Advertising Language 12 1.3.1.1 Groups ... temporal reasons Because of the special communicative purposes of advertising language and the obvious limitation of the space, the grammar of advertising language shows certain features compared to...

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A descriptive analysis of linguistic features of advertising language used in English slogans for food and drink products

Ngày tải lên : 10/08/2015, 19:46

... brief" (Rein, 1982: 54) FEARURES OF ADVERTISING LANGUAGE Syntactic Features of Advertising Language According to the increasing degree of complexity, the constituents of sentence are classified into ... linguistic features of slogans in particular are limited and outnumbered by investigations into other fields of advertising In fact, while there exist quite a lot of papers on advertising language, ... communicative purpose of advertising genre is persuasion ADVERTISING AND ADVERTISING SLOGANS Definitions of advertising From a linguistics perspective, Adler (1985:25) defines advertising as “a communicative...

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LV (Syntactic and semantic features of collocations in advertising)

Ngày tải lên : 02/11/2015, 10:03

... syntactic and semantic features of these collocations 1.7 DEFINITIONS OF TERMS 1.7.1 Syntactic Features “Syntactic features are the features involving the rules governing the structure of a language ... meaning of a word can be seen as made up of a number of semantic features These features can be used to define the meanings of a word And the method involves the analysis of sense (meaning) of words ... form of words, the structure of phrases, clauses and sentences, word order, collocation ” 1.7.2 Semantic Features Semantic features are the features that are used to define the meanings of a...

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An investigation into syntactic and semantic features of idioms denoting work in english and vietnamese

Ngày tải lên : 26/11/2013, 13:16

... syntactic features of English and Vietnamese work idioms - Describe and compare some semantic features of English and Vietnamese work idioms 2.1 LITERATURE REVIEW The prosperity of language in ... làng.(Huỳnh Văn Úc,2009) Therefore, to learn a language, a person needs to learn the Being aware of the importance of idioms in learning language words in that language, and how and when to use them ... brings the beauty of language but also deeply contributes to successful daily communications Every language in the world has large numbers of idioms Idioms make colour for language Idioms carry...

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A study of syntactic and semantic features of sport headings in english and vietnamese

Ngày tải lên : 26/11/2013, 13:21

... units as a gauge of complexity readers and viewers Mårdh (1980) [12] offers an exhaustive study of the 1.6 ORGANISATION OF THE STUDY characteristic features of the headings of a range of English The ... The writes as well as the readers find their own way of answering it Table 4.3 Percentage of semantic features of ESHs Semantic features Times of appearance According to the result shown in Table ... limited In term of semantics, the ESHs and VSHs both have the Firstly, there are widespread sets of collocations that are used Table 4.4 Percentage of semantic features of VSHs Times of appearance...

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A contrastive study of grammatical and semantic features of words and idiom denoting unhappiness in english and vietnamese

Ngày tải lên : 26/11/2013, 13:29

... Adverb 44% Chart 4.2 Frequency of Vietnamese Words Expressing Unhappiness in Terms of Syntactic Features 4.2.2 Similarities and Differences in Terms of Semantic Features of Words Expressing Unhappiness ... Vietnamese Chart 4.4 Frequency of Vietnamese Idioms Expressing Unhappiness in Terms of Syntactic Features 4.2.4 Similarities and Differences in Terms of Semantic Features of Idioms Expressing Unhappiness ... performance of those words in phrases 4.1.1.1 Syntactic Functions of English Words Expressing Unhappiness in Terms of Parts of Speech This part presents some figures of applying those parts of speech...

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A contrastive analysis of grammatical and semantic features of words and idioms related to hearing in english and vietnamese

Ngày tải lên : 26/11/2013, 13:31

... to use them in Vietnamese features of WIRHs in English and - to describe semantic features of WIRHs English and Vietnamese - to provide a brief account of grammatical -semantic similarities and ... reason, a contrastive analysis of English and Vietnamese in terms of semantic features? grammatical and semantic features words and idioms related to 1.5 ORGANIZATION OF THE STUDY hearing in English ... meaning of its constituent language, biblical, casual, formal, humorous, legal, literary, 2.2.3 Semantic Features rhetorical.” 2.2.3.1 Semantic Properties 2.2.3.3 Transference of Meaning Semantic...

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Structural and semantic features of english idioms referring to head and a contrastive analysis with vietnamese idioms

Ngày tải lên : 20/12/2013, 18:33

... English as well as who are interested in idioms Aims of the study The first aim of the study is to make a contrast of structural and semantic features of English and Vietnamese idioms referring to Head ... those idioms 2.2 semantic features 2.2.1 Meaning In this part, we only mention the meaning of words, not the meaning of sentences or any other units of language The meaning of a word reflects the ... characteristics of the items to which they refer Connotation is different from language to language It depends on the culture of the people using the language Connotations constitute additional properties of...

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Semantic features of english and vietnamese idioms of happiness and sadness

Ngày tải lên : 22/12/2013, 12:54

... of adjective phrases, noun phrases or verb phrases, etc many aspects of idioms are offered and studied With my interest in idioms, I take Semantic features of English and Vietnamese idioms of ... DESIGN OF THE STUDY Part A – introduction Rationale Aims of the study Scope of the study Method of the study Design of the study Part B – Development Chapter 1- Theoretical background Chapter 2- Semantic ... Definition of idioms An idiom is a combination of words and functions as a single unit These words are taken from the general vocabulary of a given language To have true concepts for this aspect of language, ...

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Tài liệu Báo cáo " Grammatical and semantic features of some adjectives denoting happiness - the feeling of pleasure " pdf

Ngày tải lên : 12/02/2014, 20:20

... morphological features In respect of semantics, “glad” and “pleased” have one of their senses of denoting the feeling of pleasure when something good has happened “Cheerful” has one of three senses ... choice of the words The happy choice and the correct use of the words by the translators, as a matter of fact, are subject to the mastering of the 165 grammatical features and semantic structures of ... Grammatical features and semantics of “Glad” “Glad” has a number of the syntactic functions as head of an adjectival phrase, 160 N.T.T Huong, N.T.V Lam / VNU Journal of Science, Foreign Languages 24 (2008)...

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Báo cáo " Grammatical and semantic features of some English words and idioms denoting happiness - the feeling of great pleasure " potx

Ngày tải lên : 05/03/2014, 12:20

... 166 N.T.V Lam / VNU Journal of Science, Foreign Languages 25 (2009) 165-173 2.1 ‘Delighted’ 2.1.1 Grammatical Features and Semantics of ‘Delighted’ ‘Delighted’ is an adjective ... hear of your success He felt quite delighted to think that they were safely gone [9] ‘Delighted’ in part of the sense of “showing the feeling of great pleasure” can be used as pre-modifier of noun ... output document To get rid of these notes, please order your copy of ePrint 5.0 now N.T.V Lam / VNU Journal of Science, Foreign Languages 25 (2009) 165-173 participle of the verb ‘elate’, having...

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Báo cáo khoa học: "Discovering the Lexical Features of a Language" pot

Ngày tải lên : 17/03/2014, 08:20

... number of times b follows a in the corpus Divide this value by the number of times a occurs in the corpus Such a model is clearly insufficient for expressing the g r a m m a r of a natural language ... the lexical features found seem to be correct, but how tually generated by the program: can we judge that the features are indeed the correct ones? How can one set of hypothesized features meaningfully ... automatically acquire the suffixes of a When the similarity requirement is relaxed, this class language, and then trying to class words based upon m a y expand into the class of all nouns Once word how...

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semantic features of weather proverbs in english and vietnamese = đặc điểm ngữ nghĩa của các câu tục ngữ chỉ thời tiết trong tiếng anh và tiếng việt

Ngày tải lên : 28/02/2015, 11:55

... semantic features are the smallest units of meaning in a word The meanings of words may be described as a combination of semantic features For example, the semantic features (+male) is part of ... Research questions What are the semantic features of EWP and EWP? What are the similarities and differences between EWP and EWP in terms of their semantic features? Scope of the research As proverb ... Proverbs vi LIST OF TABLES AND FIGURES Figure 1: Percentage of Semantic Fields of EWP and VWP Figure 2: Means of Anticipating Weather Changes in EWP and VWP Table 1: Semantic Fields of Weather Conditions...

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A CONTRASTIVE ANALYSIS OF SEMANTIC FEATURES OF THE VERB “MAKE” IN ENGLISH COLLOCATIONS AND THEIR EQUIVALENTS IN VIETNAMESE

Ngày tải lên : 02/03/2015, 14:17

... contents of the study, covering a series of concepts ranging from semantic features, an overview of verbs, types of meanings to an overview of collocations Chapter focuses on SEMANTIC FEATURES OF ... aspects of meaning as possible and among the ways of analyzing the meaning of words is that words are analyzed in terms of their semantic features According to Kamil Wiśniewski (2007), semantic features ... UNIVERSITY, HANOI UNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES FACULTY OF POST-GRADUATE STUDIES PHẠM THỊ NGỌC MINH A CONTRASTIVE ANALYSIS OF SEMANTIC FEATURES OF THE VERB “MAKE” IN ENGLISH...

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Semantic features of weather proverbs in English and Vietnamese

Ngày tải lên : 10/08/2015, 19:52

... Research questions What are the semantic features of EWP and EWP? What are the similarities and differences between EWP and EWP in terms of their semantic features? Scope of the research As proverb ... the semantic features of weather proverbs, the researcher aims at discovering linguistic values underlying the literal words Secondly, the study is to compare and contrast semantic features of ... of behavior (Matthew S Kaplan, PhD, 2002, p.1) So far, there have been a large number of researches conducted to investigate different features of proverbs as well as their applicability in language...

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LV A STUDY OF SYNTACTIC AND SEMANTIC FEATURES OF MOTION VERBS IN ENGLISH AND THEIR VIETNAMESE EQUIVALENTS

Ngày tải lên : 02/11/2015, 16:03

... take NP off 4.2 SEMANTIC FEATURES OF ENGLISH MOTION VERBS 4.2.1 Semantic Features of COME Here is a summary of semantic features of COME Table 4.1: Summary of semantic features of COME VERB SEMANTIC ... kiÕn.) 4.2.2 Semantic Features of ARRIVE Here is a summary of semantic features of ARRIVE Table 4.2: Summary of semantic features of ARRIVE VERB SEMANTIC FEATURES To reach a destination (of a baby) ... nng, chng råìi xa âạm b.) 4.2.4 Semantic Features of RUN Here is summary of semantic features of RUN Table 4.4: Summary of semantic features of RUN VERB SEMANTIC FEATURES To move at a speed faster...

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An investigation into semantic features of adjectives denoting big and their vietnamese translational equivalents

Ngày tải lên : 11/05/2016, 14:25

... I have made use of theories of sense relations and DISCUSSION OF FINDINGS componential analysis with the semantic characteristics of the adjective to analyze semantic features of the adjectives ... the semantic description of a language ‘loose’ synonyms Semantic features are the features that are used to define the Jackson (2007) pointed out three useful ways to distinguish meanings of a ... existing knowledge of the as well as translating adjectives denoting ‘Big’ 1.4 This study is confined to the semantic features of English field And the findings of semantic categories of these adjectives...

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An investigation into syntactic and semantic features of idioms denoting speed in english and vietnamese

Ngày tải lên : 14/05/2016, 18:40

... understanding of the features of idioms in general and the study of idioms denoting speed in interesting and the hardest things in the process of studying a language such as English language They ... RATIONALE Semantic Features of Idioms Denoting Speed in English and Vietnamese” 1.2 JUSTIFICATION FOR THE STUDY Idioms are considered as a special form of language that carry a large amount of cultural ... aware of the values of language 1.3.2 Objectives The objectives of the studies are: - Describing, analyzing, comparing idioms denoting speed in English and Vietnamese in terms of syntactic features...

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An investigation into syntactic and semantic features of some english dimensional adjectives and their vietnamese equivalents

Ngày tải lên : 14/05/2016, 18:40

... of - to, lớn, to lớn, 4.2.2 Semantics Features of Deep and its VEs English semantic features VEs cylindrical objects (trees, human to tướng, mập, Table 4.12: A Summary of the Basic Semantic Features ... down in - sâu what one expects of it something (containers) 4.2.3 Semantics Features of Thick and its VEs Table 4.14: A Summary of the Basic Semantic Features of Thick and bottom and that are ... Specific Syntactic Features of English DAs and their VEs 11 12 4.1.2.1 Syntactic Features of High and its VEs 4.1.2.3 Syntactic Features of Deep and its VEs Table 4.1 Syntactic Features of High in English...

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An investigation into the structural and semantic features of sentence types in english and vietnamese detergent product advertisements discourse

Ngày tải lên : 06/06/2016, 15:00

... b Classification of Advertising Print Advertising Broadcast Advertising Outdoor Advertising Covert Advertising Public Service Advertising c Language of Advertising Goddard (1998) stated that ... a detailed analysis of discourse features of English and VFPAs in terms of layout, grammatical features, lexical features, cohesive and stylistic devices Additionally, much of our effort has been ... types of sentences in strutures and semantics In Structures for Semantics (1991), Fred Landman gave a background in semantics to develop skills of formalization and it made research in semantics...

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