... CHARGAN BOOK OFMARKETING IDEAS
by
Philip Ragan
****
PUBLISHED BY CHARGAN AT SMASHWORDS
This book available in print from
www.chargan.com
My Book Isn't Selling! The Chargan Book ofMarketing ... announced that sales of Kindle ebooks had way overtaken sales of
paper books on the Amazon website, by a factor of three! While many people say they prefer
paper books, the march of ebooks is continuing ... the work in! Think of how much time you have
spent in writing your book. By comparison, the amount of time needed for marketing is not as
great, but it should be thought of as the second, essential,...
... quan
trọng.
Marketing toàn diện
Marketing toàn diện
Marketing
nội bộ
Marketing
nội bộ
Marketing
liên kết
Marketing
liên kết
Marketing
quan hệ
Marketing
quan hệ
Marketing
nội bộ
Marketing
nội ... MỚI
PHILIP KOTLER
PHILIP KOTLER
HỘI THẢO QUỐC TẾ VỀ MARKETING
Do Tổ hợp Giáo dục PACE đăng cai tổ chức
TPHCM, 17/ 08/ 2007
Cái gì cản trở thực hiện liên kết
Cái gì cản trở thực hiện liên kết
marketing ... VI NẫT V PHILIP KOTLER
VI NẫT V PHILIP KOTLER
ã
Philip Kotler là một giáo sư lỗi lạc về Tiếp thị Quốc t ti trng
Qun tr Kellogg thuc i hc Northwestern.
ã
ễng được xem như là cha đẻ của marketing...
... P-glycoprotein, the product of the
normal expression of the MDR1 gene. P-glycoprotein is expressed on the apical
aspect of the enterocyte and on the canalicular aspect of the hepatocyte (Fig. 5-3); ... plasma. "Phase I" metabolism involves chemical
modification, most often oxidation accomplished by members of the cytochrome
P450 (CYP) monooxygenase superfamily. CYPs that are especially ... administered by a nonintravenous route, the peak
concentration occurs later and is lower than after the same dose given by rapid
intravenous injection, reflecting absorption from the site of administration...
... influence of modifier genes, or genetic background, on the effects of a
particular mutation. Even in identical twins, in whom the genetic constitution is
Chapter 062. Principlesof
Human ... individuals, thereby illustrating the phenomenon of variable
expressivity. This may include different manifestations of a disorder variably
involving different organs (e.g., MEN), the severity of the ... part, because of the requirement for a second mutation in the normal
copy of the MEN1 gene, as well as the large array of different cell types that are
susceptible to the effects of MEN1 gene...
...
AD Ataxi
n 2
Chapter 062. Principlesof
Human Genetics
(Part 24)
Nucleotide Repeat Expansion Disorders
Several diseases are associated with an increase in the number of nucleotide
repeats ...
Huntingt
on disease (HD)
4p16
.3
CA
G
6–
34/37– 180
AD Hunti
ngtin
Spinocere
bellar ataxia
type 1 (SCA1)
6p21
.3-21.2
CA
G
6–
39/40 88
AD Ataxi
n 1
Spinocere
bellar ataxia
type 2 (SCA2) ... unstable and tends to expand further during cell
division. The length of the nucleotide repeat often correlates with the severity of
the disease. When repeat length increases from one generation...
...
the
number of copies of a specific
DNA sequence
Copy number
variations
repeat, amplification
Polymerase
chain reaction (PCR)
Amplification of
DNA
segment
Expansion of
triplet repeats, ...
→absence or reduction of mRNA
transcription
Analyze
expressed mRNA
(cDNA) sequence;
detect loss of
expression
Direct sequencing of PCR
products
DNA sequencing
Sequencing of DNA
Point mutations, ... microparticles followed by
massive parallel sequencing
microorganisms,
resequencing of
amplicons
Multiplex
ligation-dependent
probe amplification
(MLPA)
Quantification of PCR-
generated amplicons...
... 27
(1) CONSCIOUSNESS OF SELF AS ”SPIRIT” . . . . . . . . . . 27
(2) A VIEW OF THE WORLD AFTER DEATH . . . . . . . . . . 28
VISIONS OF TUNNELS, RIVERS AND GATEWAYS . . 28
THE WORLD OF LIGHT AND UNDULATIONS ... ”reincarnation” and ”the afterlife” are components of ”theories
of the meaning of life” essential to basic humanity.
By so doing, I broke out of the traditional boundary of ”management science” and
recklessly ... before his eyes,
with ”Beings of Light” on it. He felt a strong love emanating from those Beings, and
CREATING
THE VALUE OF LIFE
By Fumihiko Iida
Associate Professor of Fukushima National University,
JAPAN
This...
... we find that the joint density of
and is
The density of the envelope is obtained by integration of (1- 78) over Using
trigonometry and the integral representation of the Bessel function, we obtain
... Hamming distance
8
CHAPTER 1. CHANNEL CODES
are changed to zeros, the number of codeword zeros that are changed to any
of the nonzero symbols in the alphabet, and the number of nonzero
codeword ... specified value of it is necessary
that to ensure a sequence of weight The number of sequences
that result from changing any of the zeros to nonzero symbols is
For a specified value of and hence...
... . Professionalism in medicine: Results of a national survey of physicians . Annals of
Internal Medicine , 147 , 795 – 80 2 .
Health Care Quality Improvement Act of 1 986 (HCQIA), Title IV of ... b. he obtains by fraud, deceit, misrepresentation or subterfuge or by the
alteration of a prescription or written order or by the concealment of a
material fact or by the use of a false name ...
opinion on extent of culpability in light of the degree and nature of that compro-
mise, is one of his or her professional colleagues. Yet, in a survey of physicians
on medical professionalism reported...
... and Contents of a Marketing Plan
The marketing plan created for each product line or brand is one of the most important
outputs of planning for the marketing process. A typical marketing plan ... being a matter of routine.
The ultimate outcome of relationship marketing is the building of a unique com-
pany asset called a marketing network. A marketing network consists of the company and
its ... creativity and passion can be used by today’s and tomor-
row’s marketing managers.
The Scope of Marketing
Marketing people are involved in marketing 10 types of entities: goods, services, expe-
riences,...
... dG(α) > 0.
Positive monotonicity of the price elasticity of
ˆ
a
x
with respect to α is a sufficient condition.
August 18, 2007 Time: 10:40am chapter1 1.tex
88
ã
Chapter 11
individual is alive and ... revealed by individuals’ choices, and hence
each type of annuity is sold at a common price available to all potential
buyers. In this kind of pooling equilibrium, the price of each type of
annuity ... average longevity of the buyers of this type of
annuity, weighted by the equilibrium amounts purchased. Consequently,
these prices are higher than the average expected lifetime of the buyers,
reflecting...
... (effects) of the
combination of implementing the actions
and
the presence of the
current and future conditions that are captured with it by and-
connectors.
D. The
objectives
of the ... one of the examples:
“We must reduce our costs in order
to get higher profits.”
In the 1 980 s and the first half of the 1990s, this
seemed to be the cardinal rule of industry. In fact, many of ... the
practicality of any of the ideas, or even the exactness (or lack thereof) of
the analogies. Rather, I share them to illustrate this method as a means
for opening up your thinking and unlocking some of...