... the advertisers try their best to
promote their product; on the other hand, they don’t want to give the consumers a feeling of
spending their money. Therefore, the choice of verbs is very careful ... clamoring on the
radio, or dazzling on the TV. On the other hand, they still need the information to guide their
purchasing. Therefore, to attract the consumers’ attention is the most important ... the logo ofthe product. A slogan is kind of a condensed message ofthe whole
advertisement which advertisers want their customers to remember most. It is the usual case
that slogans come to...
... 20
firmly tothe +root+ ofthe word, which was intelligible to both of them, and let the inflexions slide, or take
care of themselves. The more theEnglish and Danes mixed with each other, the oftener ... Scandinavia early in the tenth century, and
wrested the valley ofthe Seine out ofthe hands of Charles the Simple, the then king ofthe French. The
language spoken by the people of France was a broken-down ... to writing; and of
these written songs there are only two that survive up tothe present day. These are the +Song of
Brunanburg+, and the +Song ofthe Fight at Maldon+. The first belongs to the...
... proportion ofthe total,
remains the genuine core ofthe language; all ofthe 100 words shown to be the most
frequent in the Corpus of Present-Day American English, also known as the Brown
Corpus, ... whether of language, litera-
ture, or life, was to usurp the authority ofthe court and the aristocracy as a source
of social values. Hence their insistence that the spoken language must defer to ... although of Welsh ancestry,
emerged from the London merchant class. Thelanguage habits of all those speakers
contributed tothe shaping ofthe urban pattern and tothe development of vigorous
conversational...
... CHECK
Stop the activity and choose a random pair. Ask them to repeat the activity. Do the same
with two other pairs. If the students know the teacher is going to check after the activity,
they ...
3.1.3.5. Discussion
The teacher organizes an informal discussion on a topic of interest tothe students. The
teacher can get students to propose a topic.
Example: The effects ofthe new mall (TIẾNG ... most students. What the students hear is
usually out of their control and often unclear. Their knowledge of situations and topics help
them make sense of it. Using English in the classroom as...
... 24
ii
TABLE OF CONTENTS
Acknowledgements iv
List of abbreviations v
Part 1: Introduction
1. Rationale ofthe study 1
2. Aims ofthe study 2
3. Methods ofthe study 2
4. Scope ofthe study 2
5. ... correction.
I would like to acknowledge my debt to Assoc. Prof. Dr. Lê Hùng Tiến and the
staff members of Postgraduate Department, College of Foreign Languages, VNU-Hanoi for
their enthusiastic support.
I ... ACKNOWLEDGEMENTS
First of all, I would like to express my deep gratitude to all my teachers at College
of Foreign Languages, Vietnam National University-Hanoi for their valuable lectures. And
their knowledge, their...
... oflanguage proficiency are met. The foreign language policy should give
satisfactory answers tothe basic questions of how much ofthelanguage should be
taught; what level oflanguage proficiency ... relating tothe
issue of Globalization and its effects on thelanguage policy at VNU, and the analysis of
the key factors affecting the quality oflanguage teaching and learning. Furthermore, ...
order to contribute tothe country's process of globalization.
1.1.2. Language Proficiency and Language Proficiency Needed in the Context of
Globalization
1.1.2.1. Language Proficiency...