... understand as the advertisers are all airlines. Obviously, they would like to
highlight the characteristic of their service by reminding customers ofthe magical feelings of
The Languageof Airlines’ ... lexical features ofthe slogans are
extensively discussed.
1.4Significance ofthe Study
The values ofthe study lie in both theoretical and practical aspects. Theoretically, the study
helps ... Feedback: the response ofthe receiver to the sender and vice-versa.
• Noise: it is interference that gets in the way of sharing meaning. There are 3 forms of
noise.
External noises: They are...
... against them in a Litany ofthe time "From the incursions ofthe Northmen, good Lord, deliver
us!" In spite ofthe resistance ofthe English, the Danes had, before the end ofthe ninth ... to the +root+ ofthe word, which was intelligible to both of them, and let the inflexions slide, or take
care of themselves. The more theEnglish and Danes mixed with each other, the oftener they ... hands of Charles the Simple, the then king ofthe French. The
language spoken by the people of France was a broken-down form of spoken Latin, which is now called
French; but in this language they...
... to the shaping ofthe urban pattern and to the development of vigorous
conversational speech.
THE BEGINNINGS OF AMERICAN ENGLISH
The fluid structure of Early Modern English underlies the formation ... proportion ofthe total,
remains the genuine core ofthe language; all ofthe 100 words shown to be the most
frequent in the Corpus of Present-Day American English, also known as the Brown
Corpus, ... if we tell them, in very explicit and formally precise ways, how to
do them. Describing the abstract rules of grammar the mathematical properties
of language in the broadest sense ofthe term—makes...
... attempts oftheEnglish departments of these colleges or
CFL (College of Foreign Languages)'s FLSP (Foreign Languages for Specific Purposes)
department.
1.2.1.2 The Need for a Foreign Language ...
learning English after they have finished theEnglish course at college. This indicates
students& apos; recognition oftheimportanceofthelanguage in their life and career.
Furthermore, 97% ofthe ... oflanguage proficiency are met. The foreign language policy should give
satisfactory answers to the basic questions of how much ofthelanguage should be
taught; what level oflanguage proficiency...
... hard for most students. What thestudents hear is
usually out of their control and often unclear. Their knowledge of situations and topics help
them make sense of it. Using English in the classroom ... listening.
7) The teacher plays/reads 1/2 the dialogue/text. Students answer 1/2 the task.
8) The teacher plays/reads the rest ofthe dialogue/text and students answer the rest ofthe
questions.
9) Students ... MISTAKES
If the teacher has noticed any common mistakes, bring them to the attention ofthe students.
• FURTHER PRACTICE
If the teacher has enough time and thestudents have mastered the structure, the...
... 24
ii
TABLE OF CONTENTS
Acknowledgements iv
List of abbreviations v
Part 1: Introduction
1. Rationale ofthe study 1
2. Aims ofthe study 2
3. Methods ofthe study 2
4. Scope ofthe study 2
5. ... like to acknowledge my debt to Assoc. Prof. Dr. Lê Hùng Tiến and the
staff members of Postgraduate Department, College of Foreign Languages, VNU-Hanoi for
their enthusiastic support.
I am sincerely ... ACKNOWLEDGEMENTS
First of all, I would like to express my deep gratitude to all my teachers at College
of Foreign Languages, Vietnam National University-Hanoi for their valuable lectures. And
their knowledge, their...