... lacking 5-
HT2c serotonin receptors [see comments]. Nature 1995;374:542–546.
Preface vii
T HE RECEPTORS
KIM A. NEVE, SERIES EDITOR
The Serotonin Receptors: From Molecular Pharmacology
to Human Therapeutics, ... receptors in mammalian genomes, only 2 have been
described from rabbits, 5 from pigs and dogs, 7 from guinea pigs, and 3 from
hamsters. Table 1 lists the G protein–coupled 5-HT receptors known to ... substitution of the
palmitoylated cysteine in β
2
-adrenergic receptors leads to the receptor being
highly phosphorylated and largely uncoupled from G’s in response to agonist
stimulation (138)....
... the modernizing imperial family
of man. I attend to narrative structure, and to the kind of stories that get
told and retold about the Irish, so as to reveal both the regularity of
English colonial ... economically
and politically. The movement from subjection to citizenship, from
dominance to hegemony, from the brute violence of seventeenth-cen-
tury coercion to the willing affection of eighteenth-century ... lived historical relations to my materials than either Hewitt’s or
Padel’s to theirs, I have felt it at times to be a hard thing. In undertaking
this work, I have sought neither especially to praise...
... (Beecher
1885, 113)
There is much more to the story. Any full history, from the years after
Darwin down to the present, would need to extend the story from Protes-
tants to Catholics, although in fact ... mathematics from
Bristol University, an M.A. in philosophy from McMaster University, and his
Ph.D. from Bristol University. He was full professor of philosophy at Guelph
from 1974 to 2000. Dr. ... professors
and 1,500 students from 1989 to 1993. He also served as the director of
the Texas A&M University Polymer Technology Center from 1986 to 1990
and from 1994 to 2000. He has received more...
... important as it is to watch your competitors, it is more im-
portant to obsess on your customers. Customers, not competitors,
determine who wins the war. Most markets are plagued by too many
fishermen ... after too few fish. The best fishermen understand
the fish better than their competitors do.
24
Marketing Insights from A to Z
Marketing Insights
from
A
to
Z
80 Concepts Every Manager Needs To Know
Philip ... value.”
18
The way to beat your competitors is to attack yourself first. Work
hard to make your product line obsolete before your competitors do.
Watch your distant competitors as well as your...
... can
be used together to design some basic tools that are quite new to Internet applications
but have been accessible to desktop applications for ages. The ability to make a call to the
server ... into context, explaining the
circumstances that led to its emergence as one of today’s most talked about advance-
ments in web development.
Chapter 2: “Ajax Basics,” moves you from the why to ... displays (due to very limited amounts of storage space and mem-
ory), over the years it has rapidly evolved into a visual and highly functional medium. As
it grows, so do the tools necessary to maintain,...
... displays (due to very limited amounts of storage space and mem-
ory), over the years it has rapidly evolved into a visual and highly functional medium. As
it grows, so do the tools necessary to maintain, ... web application, a call has to be made to the server. In
order to do that, the page must be refreshed to retrieve the updated information from the
server to the client (typically a web browser ... admit being intimidated by
the need to learn JavaScript (a key Ajax technology). Not to worry! I wrote this book to show
PHP users how to incorporate Ajax into their web applications without necessarily...
... and should not be wasted.
To err is human, to forgive divine It is human nature to make mistakes, therefore one should forgive.
Too many cooks spoil the broth. If too many people are involved ... forces people to find a way of obtaining it.
Never put off till tomorrow what can be done today Don't postpone something you can do now.
3
B
Bad news travels fast. People tend to circulate ... than ill-taught It's better not to be taught at all than to be taught badly.
Birds of a feather flock together. People of the same sort are usually found together.
Blood is thicker than water...
... (dinner to which people
bring foods to be shared)
+ to throw/ give a party:
+ to kick up one’s heels (to have a really
good time)
+ to bring your own (B.Y.O) = bring your
own drinks
+ to bring ... order to make sentences
1. Who wants sth to eat?
2. I have some letters to write
3. I am/ was delighted to hear the news
4. My mother has some shopping to do
5. You always have too much to talk ... letter to write
+ Does he get anything to eat?
+ There is plenty to do
-Asks sts to work in pairs and discuss the form
and use of the to + infinitive
-Asks the sts to give the form of the verb from...
... soon find yourself
moving from a beginner toward a competent and professional developer. This book aims to cater to
a wide range of developers, from those who prefer to use a graphical interface ... Windows version around. You can get
to Sybase on a Unix machine via a Windows machine using tools to connect to it, but you still need to use
code purely to build your database solution. It ... explains how to use the graphical user interface (GUI) tool, SQL Server
Management Studio. You will use this tool to work through a fully functional database example that
is built from a design...
... fine reputation to live up to.
29. Use encouragement. Make the fault seem easy to
correct.
30. Make the other person happy about doing the thing
you suggest.
Principles from How to Stop Worrying
and ... is his or hers.
17. Try honestly to see things from the other person’s
point of view.
18. Be sympathetic with the other person’s ideas and
desires.
19. Appeal to the nobler motives.
20. Dramatize ... other person feel important
– and do it sincerely.
Win People to Your Way of Thinking
10. The only way to get the best of an argument is to
avoid it.
11. Show respect for the other person’s opinion.
Never...
... Try honestly to see things from the other
person’s point of view
Be a Leader
Be a Leader
6. Praise the slightest improvement
7. Give the other person a fine
reputation to live up to
8. Use encouragement. ...
interests
9. Make the other person feel important
– and do it sincerely
Principles from
How to Win
How to Win
Friends and Influence People
Friends and Influence People
Dale Carnegie
1888-1955
... Carnegie
Dale Carnegie
Win People to Your Way of
Win People to Your Way of
Thinking
Thinking
6. Be sympathetic with the other
person’s ideas and desires
7. Appeal to the nobler motives
8. Dramatize...
... measures including cus-
tomer perceived value, customer satisfaction, customer share
of wallet, customer retention, and customer advocacy.
14
Marketing Insights from A to Z
Next is money. The ... contain a telephone number or
e-mail address to enable the customer to respond. What a lost oppor-
tunity for the company to learn something from a customer! Market-
ing consultant Regis McKenna ... telemarketers, digital magazines, in-store ad-
4
Marketing Insights from A to Z
your employees who deliver a positive experience to the customers. Did
the brand experience live up to the brand promise? This...