... DESIGNINGFORTHE SOCIAL WEB As the power and reach of theweb became evident in the last part of the 1990s, designers started to refashion bulletin board systems forthe web, taking advantage of the ... answering the question: What are the actions people perform on the objects, and which are important enough to support in theweb application? 23 24 DESIGNINGFORTHE SOCIAL WEB Focus on the Primary ... information, as well as forms for inputting information, turned web sites into web applications They were no longer read-only They were read/write Thus two-way conversation emerged on the web, ...
... “No” to them Accept only the most important features, and keep the others on the back burner until they are truly necessary 39 40 DESIGNINGFORTHE SOCIAL WEB There is a great story about the building ... her husband made the decision to replace their aging TV with one of the HD TVs they heard about 29 30 DESIGNINGFORTHE SOCIAL WEBThe ethnographer might ask who Betsy heard about the TV from It ... These markets want to talk, just as they did forthe thousands of years that passed before market became a verb with us as its object.” — The Cluetrain Manifesto 42 DESIGNINGFORTHE SOCIAL WEB...
... out for: Ready to Go This is the role most people design for This is the role we hope for These people are ready to start using your application The key to designingfor them is to get out of their ... notice the changes, and if the good ones stick, they’ll appreciate your ongoing efforts to improve The best teams not only design the changes, but design the process for introducing the change They ... Thanks forthe awful service Thanks forthe awful blog posts Thanks forthe awful customer service Thanks for having inappropriate images on your homepage Thanks for causing mass headache for thousands...
... complicated web sites (i.e most of them) are going to have an even harder time communicating what they are Try to this in the most straightforward, basic way possible 71 72 DESIGNINGFORTHE SOCIAL WEB ... signing up forthe service but wanted to know if I was already 81 82 DESIGNINGFORTHE SOCIAL WEB there, they might type in “joshua porter,” and Facebook, recognizing both variants of the name, ... example of showing the end result The designers even annotated the itinerary to highlight key features 77 78 DESIGNINGFORTHE SOCIAL WEB Explain WHY with Benefits as Well as Features For years, copywriters...
... progressive engagement in his book: Web Form Design: Filling in the Blanks http:// www.rosenfeldmedia.com/books/webforms/ 93 94 DESIGNINGFORTHE SOCIAL WEB of the Wall Street Journal might be highly ... some of the interesting uses of their application while on the move The secret to designingformobile use is context What sorts of activities are people going to use your software for when they’re ... recognize the value they get from the site and want to give back Others write reviews out of a sense of efficacy, as they feel the urge to tell others about their experience so as to help them make...
... decisions on the good of the group at the expense of the individual When Digg took away the Top Diggers feature, they made the system less valuable forthe Top Diggers but more valuable forthe larger ... buyers couldn’t effectively judge the reputation of the person they’re giving money to, then the transaction wouldn’t happen 111 112 DESIGNINGFORTHE SOCIAL WEB eBay works because of a sophisticated ... written The more the person performs the primary activity on the site, the better their reputation is Ratings of reviews written How people have judged the reviews you’ve written: were they useful,...
... download the songs they liked As the group downloaded music over time, the download total for each song was calculated The key variable in the study was the information shown to users The researchers ... feedback into the system, thus helping to direct the presentation of the site themselves In creating these tools, we have to consider the dynamics of the relationship between the people and the site, ... consistently, then the same songs should have been downloaded the most in each of the eight groups Figure 6.8 The interface shown to the “social influence” group included not only song information, but information...
... recognizing the icon, which may be difficult 153 154 DESIGNINGFORTHE SOCIAL WEB Sharers Use the Sharing Form The sharing form is the form people must fill out in order to specify with whom they wish ... on the other hand, asks for such information Figure 7.12 The sharing form on IBM.com suffers several problems, one of which is that it looks like a test 155 156 DESIGNINGFORTHE SOCIAL WEB There ... immediate need for it Figure 7.3 The sharing call to action on the New York Times web site (nytimes.com) 150 DESIGNINGFORTHE SOCIAL WEB Keep the Call to Action Close Increase the odds of sharing...
... more, see Chapter 7, Design for Sharing 169 170 DESIGNINGFORTHE SOCIAL WEB Of those people who read an article, for example, how many access the sharing form and send the article to someone else? ... what you are measuring 173 174 DESIGNINGFORTHE SOCIAL WEBThe worst way to measure your traffic is by third-party companies who aggregate traffic forthe whole web Their numbers just aren’t accurate ... change Then set your baseline there, gathering enough data so that you’re confident the numbers are stable So, you’re effectively changing the baseline before the change, which is crucial to the...
... DESIGNINGFORTHE SOCIAL WEB As the power and reach of theweb became evident in the last part of the 1990s, designers started to refashion bulletin board systems forthe web, taking advantage of the ... theweb It is the arbiter of all the communication and interaction that takes place there If there is an action available in an interface, then you can CHAPTER THE RISE OF THE SOCIAL WEB perform ... answering the question: What are the actions people perform on the objects, and which are important enough to support in theweb application? 23 24 DESIGNINGFORTHE SOCIAL WEB Focus on the Primary...
... Have a Mobile Website Native Mobile Applications Will Kill theMobileWeb People Are Not Using Their Mobile Browsers TheMobile Ecosystem What Is a Mobile Device? Mobile Device Categories Mobile ... not available in other books, websites, or research papers about themobileweb Programming theMobileWeb will teach you how to create effective and rich experiences formobileweb browsers, and ... www.it-ebooks.info CHAPTER TheMobile Jungle Isn’t themobilewebthe same web as the desktop one? It does use the same basic architecture and many of the same technologies, though mobile device screens...
... check whether they can interact with each other, and then compose them Second, theWeb service space is highly dynamic New services are expected to avail themselves on theWeb This requires the ability ... defined as an extension of the existing Web, in which information is given a well-defined meaning [19] The ultimate goal of the envisioned Semantic Web is to transform theWeb into a medium through ... framework forthe automatic composition of Web services on the envisioned Semantic Web We illustrate the major research thrusts to be addressed for a semantic Web enabled composition of Web services...
... mobile subscriber In this case, the HLR returns the information about the current location of the subscriber The MSC is then able to forward the call to the responsible switching center forthe ... (IAM) The message contains among other data the phone number of B and informs the fixed-line switching center and the channel which the MSC would like to use forthe voice path In the example, the ... the UK for example the following MNCs are used: 10 for O2, 15 for Vodafone, 30 for T -Mobile, 33 for Orange, 20 for Hutchison 3G, etc • Themobile subscriber identification number (MSIN): the remaining...
... mobile subscriber In this case, the HLR returns the information about the current location of the subscriber The MSC is then able to forward the call to the responsible switching center forthe ... Communication Systems fortheMobile Information Society Martin Sauter Nortel Networks, Germany Communication Systems fortheMobile Information Society Communication Systems fortheMobile Information Society ... (IAM) The message contains among other data the phone number of B and informs the fixed-line switching center and the channel which the MSC would like to use forthe voice path In the example, the...
... channel in the BTS Afterwards, themobile station is informed via the SDCCH that a TCH is now available forthe call Themobile station then changes to the TCH and FACCH To inform the BTS that ... used by the base station forthe ciphering of the connection on the air interface Before the BSC forwards the message to themobile station, however, the ciphering key is removed from the message ... go through the authentication phase and the activation of the ciphering forthe channel Only afterwards can the network forward further information to themobile station as to why the channel...
... sufficient, the SCP then allows the call to proceed and informs the MSC for how many minutes the authorization is valid The MSC then continues and connects the call At the end of the call, the MSC ... another message to the SCP to inform it of the total duration of the call The SCP then modifies the subscriber’s balance If the time which the SCP initially granted forthe call expires, the ... packet resources themobile is allowed to use in the uplink The PCU can also assign resources in the downlink direction forthemobile if there is data to be sent to themobile If themobile is in...
... the GPRS network operation mode on the BCCH Should themobile thus request a combined attach from the SGSN, it is the new SGSN’s task to inform the new MSC of the location of the subscriber The ... reduces the signaling load in the radio network Communication Systems fortheMobile Information Society 100 Once the attach procedure is complete themobile is authenticated and known to the network ... Systems fortheMobile Information Society the MSISDN PLMN stands for public land mobile network, the technical term for groundbased mobile telecommunication network As can also be seen in the figure,...
... Communication Systems fortheMobile Information Society transmission path to the base station The base station can then use the inverse mathematical approach that was used by the terminal as the base station ... Systems fortheMobile Information Society The channels contain no information on how the data is later transmitted over the air The UMTS standards define the following logical channels: • The BCCH ... This part of the MAC layer is called the MAC-d (dedicated) Before the frames are forwarded to the physical layer, the MAC layer includes additional information in the header to inform the physical...