data mining techniques arun k pujari
CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES
Ngày tải lên :
22/10/2013, 09:15
... Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.
[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and
Customer ... the Greek shipping
sector. The main data set consists of 523 customers (test set: 100, training set: 423) and 5 criteria.
Prediction level is quite satisfactory resulting that data mining techniques ... of Data Set
(training and test set)
Filling the
empty cells
MUSAFinal Analysis
Is the Data Set
Complete?
Yes
No
Selection of complete
questionnaires
CUSTOMER SATISFACTION USING DATA MINING
TECHNIQUES
Nikolaos...
- 4
- 642
- 0
Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt
Ngày tải lên :
11/12/2013, 23:15
... Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.
[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, and
Customer ... one search for patterns of information in data (Parsaye, 1997).
Figure 2: Rule Induction process
Data mining techniques are based on data retention and data distillation. Rule induction models ... DATA MINING TECHNIQUES
The objective of data mining is to extract valuable information from one’s data, to discover the ‘hidden
gold’. In Decision Support Management terminology, data mining can...
- 4
- 434
- 1
Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES pdf
Ngày tải lên :
22/12/2013, 02:17
... Marketing at the
University of Glasgow, Glasgow, UK.
Mark M.H. Goode
Lecturer in Marketing and Market
Research, at Cardiff University, Cardiff, UK.
Luiz Moutinho
Foundation Chair of Marketing ... were originally derived
Restaurants: Burger King, Checkers, Kentucky Fried
Chicken, McDonald’s Taco Bell and Wendy’s (cross national)
Questions asked by student teams to customers
immediately ...
markets (ECSI, ACSI)
but: they do not provide information on a timely
useful basis as needed by managers of business
enterprises in highly charged, rapidly changing niche
markets like the...
- 14
- 418
- 0
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
Ngày tải lên :
07/04/2014, 11:16
... of techniques to
apply in a particular situation depends on the nature of the data mining task,
the nature of the available data, and the skills and preferences of the data
miner.
Data mining ... resolve these issues. Data mining can help make more informed
decisions. It can suggest tests to make. Ultimately, though, the business needs
What Is Data Mining?
Data mining, as we use the ...
The Role of Data Warehousing 4
The Role of Data Mining 5
The Role of the Customer Relationship Management Strategy 6
What Is Data Mining? 7
What Tasks Can Be Performed with Data Mining? 8
Classification...
- 672
- 1.1K
- 2
data mining techniques
Ngày tải lên :
08/06/2014, 11:28
... Applications and Trends in Data Mining 649
11.1 Data Mining Applications 649
11.1.1 Data Mining for Financial Data Analysis 649
11.1.2 Data Mining for the Retail Industry 651
11.1.3 Data Mining for the Telecommunication ... Motivated Data Mining? Why Is It Important? 1
1.2 So, What Is Data Mining? 5
1.3 Data Mining On What Kind of Data? 9
1.3.1 Relational Databases 10
1.3.2 Data Warehouses 12
1.3.3 Transactional Databases ... Classification of Data Mining Systems 29
1.7 Data Mining Task Primitives 31
1.8 Integration of a Data Mining System with
a Database or Data Warehouse System 34
1.9 Major Issues in Data Mining 36
vii
Dedication
To...
- 28
- 504
- 0
John wiley sons data mining techniques for marketing sales_20 pptx
Ngày tải lên :
21/06/2014, 04:20
... variables, 554
KDD (knowledge discovery in
databases), 8
Kimball, Ralph (The Data Warehouse
Toolkit), 474
Kleinberg algorithm, link analysis,
332–333
K- means clustering, 354–358
knowledge discovery ...
discussed, 7
Data Preparation for Data Mining
(Dorian Pyle), 75
The Data Warehouse Toolkit (Ralph
Kimball), 474
data warehousing
customer patterns, 5
for decision support, 13
discussed, 4
database ... level
data, 96
publications
Building the Data Warehouse (Bill
Inmon), 474
Business Modeling and Data Mining
(Dorian Pyle), 60
Data Preparation for Data Mining
(Dorian Pyle), 75
The Data...
- 26
- 378
- 0
John wiley sons data mining techniques for marketing sales_2 pptx
Ngày tải lên :
21/06/2014, 04:20
... look at each factor in turn.
Data Is Being Produced
Data mining makes the most sense when there are large volumes of data. In
fact, most data mining algorithms require large amounts of data ... of techniques to
apply in a particular situation depends on the nature of the data mining task,
the nature of the available data, and the skills and preferences of the data
miner.
Data mining ... resolve these issues. Data mining can help make more informed
decisions. It can suggest tests to make. Ultimately, though, the business needs
What Is Data Mining?
Data mining, as we use the...
- 34
- 434
- 0
John wiley sons data mining techniques for marketing sales_4 pdf
Ngày tải lên :
21/06/2014, 04:20
... 11:10 AM Page 97
Data Mining Applications 97
mining techniques used to generate the scores. It is worth noting, however,
that many of the data mining techniques in this book can and have been ... Dorian
Pyle has written a book about it, Data Preparation for Data Mining (Morgan
Kaufmann 1999), which should be on the bookshelf of every data miner. In this
book, these issues are addressed ... of personal
data. Before planning to use houshold data for marketing, look into its
availability in your market and the legal restrictions on making use of it.
Household-level data can be used...
- 34
- 427
- 0
John wiley sons data mining techniques for marketing sales_5 pdf
Ngày tải lên :
21/06/2014, 04:20
... of Statistics: Data Mining Using Familiar Tools 127
Looking at Discrete Values
Much of the data used in data mining is discrete by nature, rather than contin-
uous. Discrete data shows up in ... to be
identified so the behavior of the market research participants is known.
Most of the directed data mining techniques discussed in this book can be
used to build a classification model ... is one way of
taking several variables and converting them to similar ranges. This can be
useful for several data mining techniques, such as clustering and neural net-
works. Other uses of...
- 34
- 411
- 0
John wiley sons data mining techniques for marketing sales_6 ppt
Ngày tải lên :
21/06/2014, 04:20
... in several areas:
■■ Data miners tend to ignore measurement error in raw data.
■■ Data miners assume that there is more than enough data and process-
ing power.
■■ Data mining assumes dependency ... 11:11 AM Page 159
The Lure of Statistics: Data Mining Using Familiar Tools 159
statisticians use similar techniques to solve similar problems, the data mining
approach differs from the standard ... potentially represent
spurious patterns that might be picked up by data mining algorithms.
One major difference between business data and scientific data is that the
latter has many continuous values...
- 34
- 393
- 0
- data mining techniques arun k pujari university press free download
- data mining techniques arun k pujari ebook
- data mining techniques arun k pujari download
- data mining techniques arun k pujari university press pdf
- data mining techniques arun k pujari pdf free download
- data mining techniques arun k pujari pdf