data mining techniques amazon
CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES
Ngày tải lên :
22/10/2013, 09:15
... process.
REFERENCES
[1] Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.
[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales, ... of Data Set
(training and test set)
Filling the
empty cells
MUSAFinal Analysis
Is the Data Set
Complete?
Yes
No
Selection of complete
questionnaires
CUSTOMER SATISFACTION USING DATA MINING
TECHNIQUES
Nikolaos ... Analysis
(Consistent family of criteria)
Development of questionnaire
Survey
MUSA
Data Mining
Search Engines
Rule Induction Engine
Data Mining Global
Satisfaction Predicction
Satisfaction
Functions
Patterns...
- 4
- 642
- 0
Tài liệu CUSTOMER SATISFACTION USING DATA MINING TECHNIQUES ppt
Ngày tải lên :
11/12/2013, 23:15
... BASED DATA MINING TECHNIQUES
The objective of data mining is to extract valuable information from one’s data, to discover the ‘hidden
gold’. In Decision Support Management terminology, data mining ... one search for patterns of information in data (Parsaye, 1997).
Figure 2: Rule Induction process
Data mining techniques are based on data retention and data distillation. Rule induction models ... process.
REFERENCES
[1] Akeel Al-Attar, 1998, Data Mining – Beyond Algorithms’, http://www.attar.com/tutor /mining. htm.
[2] Berry, J. A. Michael; Linoff, Gordon, 1997, Data Mining Techniques: For Marketing, Sales,...
- 4
- 434
- 1
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management - Second Edition
Ngày tải lên :
07/04/2014, 11:16
... of Data Mining 33
Table 2.1 Data Mining Differs from Typical Operational Business Processes
TYPICAL OPERATIONAL SYSTEM DATA MINING SYSTEM
Operations and reports on Analysis on historical data ... of techniques to
apply in a particular situation depends on the nature of the data mining task,
the nature of the available data, and the skills and preferences of the data
miner.
Data mining ... that, on a technical level, the data mining effort is working and
the data is reasonably accurate. This can be quite comforting. If the data and
the data mining techniques applied to it are powerful...
- 672
- 1.1K
- 2
data mining techniques
Ngày tải lên :
08/06/2014, 11:28
... Applications and Trends in Data Mining 649
11.1 Data Mining Applications 649
11.1.1 Data Mining for Financial Data Analysis 649
11.1.2 Data Mining for the Retail Industry 651
11.1.3 Data Mining for the Telecommunication ... Commercial Data Mining Systems 663
11.3 Additional Themes on Data Mining 665
11.3.1 Theoretical Foundations of Data Mining 665
11.3.2 Statistical Data Mining 666
11.3.3 Visual and Audio Data Mining ... Motivated Data Mining? Why Is It Important? 1
1.2 So, What Is Data Mining? 5
1.3 Data Mining On What Kind of Data? 9
1.3.1 Relational Databases 10
1.3.2 Data Warehouses 12
1.3.3 Transactional Databases...
- 28
- 504
- 0
John wiley sons data mining techniques for marketing sales_20 pptx
Ngày tải lên :
21/06/2014, 04:20
... level
data, 96
publications
Building the Data Warehouse (Bill
Inmon), 474
Business Modeling and Data Mining
(Dorian Pyle), 60
Data Preparation for Data Mining
(Dorian Pyle), 75
The Data ...
Business Modeling and Data Mining, 60
Data Preparation for Data Mining, 75
470643 bindex.qxd 3/8/04 11:08 AM Page 619
C
Index 619
calculations, probabilities, 133–135
call detail databases, 37
call-center ...
discussed, 7
Data Preparation for Data Mining
(Dorian Pyle), 75
The Data Warehouse Toolkit (Ralph
Kimball), 474
data warehousing
customer patterns, 5
for decision support, 13
discussed, 4
database...
- 26
- 378
- 0
John wiley sons data mining techniques for marketing sales_2 pptx
Ngày tải lên :
21/06/2014, 04:20
... them.
How Data Mining Is Being Used Today
This whirlwind tour of a few interesting applications of data mining is
intended to demonstrate the wide applicability of the data mining techniques ... of Data Mining 33
Table 2.1 Data Mining Differs from Typical Operational Business Processes
TYPICAL OPERATIONAL SYSTEM DATA MINING SYSTEM
Operations and reports on Analysis on historical data ... the data mining solu-
tion is more than just a set of powerful techniques and data structures. The
techniques have to be applied in the right areas, on the right data. The virtuous
cycle of data...
- 34
- 434
- 0
John wiley sons data mining techniques for marketing sales_4 pdf
Ngày tải lên :
21/06/2014, 04:20
... c04.qxd 3/8/04 11:10 AM Page 97
Data Mining Applications 97
mining techniques used to generate the scores. It is worth noting, however,
that many of the data mining techniques in this book can ... relationships suggest new hypotheses to test
and the data mining process begins all over again.
Lessons Learned
Data mining comes in two forms. Directed data mining involves searching
through historical ... independent of the data
470643 c04.qxd 3/8/04 11:10 AM Page 87
Data Mining Applications in
Marketing and Customer
Relationship Management
4
CHAPTER
Some people find data mining techniques interesting...
- 34
- 427
- 0
John wiley sons data mining techniques for marketing sales_5 pdf
Ngày tải lên :
21/06/2014, 04:20
... of Statistics: Data Mining Using Familiar Tools 127
Looking at Discrete Values
Much of the data used in data mining is discrete by nature, rather than contin-
uous. Discrete data shows up in ... can be
useful for several data mining techniques, such as clustering and neural net-
works. Other uses of the z-value are covered in Chapter 17, which discusses
data transformations.
-2
-1 ... known.
Most of the directed data mining techniques discussed in this book can be
used to build a classification model to assign people to segments based on
available data. All that is needed is...
- 34
- 411
- 0
John wiley sons data mining techniques for marketing sales_6 ppt
Ngày tải lên :
21/06/2014, 04:20
... in several areas:
■■ Data miners tend to ignore measurement error in raw data.
■■ Data miners assume that there is more than enough data and process-
ing power.
■■ Data mining assumes dependency ... 11:11 AM Page 159
The Lure of Statistics: Data Mining Using Familiar Tools 159
statisticians use similar techniques to solve similar problems, the data mining
approach differs from the standard ... correct, we would need to know who was contacted as well as who
responded.
Data Mining and Statistics
Many of the data mining techniques discussed in the next eight chapters
were invented by statisticians...
- 34
- 393
- 0
