Ngày tải lên :
06/03/2014, 17:20
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1. 1.AllThatGlittersIsNotGold 12
1. 2.EvenDashboardsHavea History 14
1. 3.Dispelling the Confusion 15
1. 3 .1. WhatIsaDashboard?
26
1. 4.ATimelyOpportunity 28
Chapter2.VariationsinDashboardUsesandData ... were
onceagainabletogrow.
Whatreallycausedheadstoturninrecognition of dashboardsasmuchmorethanyoureverydayfledgling
technology,however,was the Enronscandalin20 01. The aftermathputnewpressure on corporationsto
demonstratetheirabilitytocloselymonitorwhatwasgoing on intheir
midstandtotherebyassure
shareholdersthattheywereincontrol.Thisincreasedaccountability,combinedwith the concurrent
economicdownturn,sentChiefInformationOfficers(CIOs) on amissiontofindanythingthatcouldhelp
managersatalllevelsmoreeasilyandefficientlykeepaneye on performance.MostBIvendorsthat
hadn't
alreadystartedofferingadashboardproductsoonbegantodoso,sometimesbycleverlychanging the
name of anexistingproduct,sometimesbyquicklypurchasing the rightstoanexistingproductfroma
smallervendor,andsometimesbycobblingtogetherpieces of productsthatalreadyexisted. The
marketplacesoon
offeredavastarray of dashboardsoftwarefromwhichtochoose.
1. 3.Dispelling the Confusion
Likemanyproductsthathit the high‐techscenewithasplash,dashboardsareveiledinmarketinghype.
Virtuallyeveryvendorin the BIspaceclaimstoselldashboardsoftware,butfewclarifywhatdashboards
actuallyare.I'mreminded of the earlyyears of datawarehousing,wheneagertolearnaboutthis
new
approachtodatamanagementIaskedmyIBMaccountmanagerhowIBMdefined the term.Hisresponse
wasclassicandrefreshinglycandid:"BydatawarehousingweatIBMmeanwhatever the customerthinksit
means."Irealizethatthiswasn'tIBM'sofficialdefinition,whichI'msureexistedsomewhereintheir
literature,butitwasmyblue‐suitedfriend'sway of sayingthatasasalesperson,itwasusefultoleave the
termvagueandflexible.Aslongasaproductorserviceremainsundefinedorlooselydefined,itiseasyto
claimthatyourcompanysellsit.
Thoseraresoftwarevendors
thathavetaken the timetodefine the termintheirmarketingliteraturestart
with the specificfeatures of theirproductsas the core of the definition,ratherthanagenericdescription.
Asaresult,vendordefinitionstendtobeself‐validatinglists of technologiesandfeatures.Forexample,Dr.
GregoryL.Hovis,Director of ProductDeploymentforSnippetsSoftware,Inc.,asserts:
www.it-ebooks.info
... criticalislostwhenyoulosesight of somedatabyscrollingorswitchingtoanotherscreentoseeother
data.Part of the problemisthatwecanholdonlyafewchunks of informationatatimeinshort‐term
memory.Relying on the mind'seyetorememberinformation
thatisnolongervisibleisarockyventure.
One of the greatbenefits of adashboardasamedium of communicationis the simultaneity of visionthatit
offers: the abilitytoseeeverythingthatyouneedatonce.Thisenablescompari...