Thông tin tài liệu
<FORM> tag, 371, 376
format
misuse,143-151
mixing to maintain one color, 146
framedsite,29-30
framework graphics, 459
free online applications, 23
front-endrequirements,46-47,85
full width screen, 328, 352
functionality
conversionrateoptimization,509-512
how each philosophy addresses, 7
futuresiteconsiderationsdocumentation,45
G
GIF compression, 392
GIF format
advantagesoverJPGs,128-130
animated, 151
animation support, 129
compression,134-137
imagemostlikelysavedas,130-131
linedrawingsavedas,132-133
overcompression,147-149
resizablecolorpaletteallowance,129-130
saving images as, 132
textsavedas,132-133
thumbnailsavedas,133-134
transparent images and, 129
Glance At box, 194
global general styles comment tag, 229, 250, 352
Google
Analytics, 23, 25, 466
buildingstrongpagerankvaluewith,480-481
Keyword tool, 466
market share, 466
Optimizer, 466
Organicresults,466-467
PPC(PayPerClick),466-467
gradations,138-140
graphics. See also image
bitmap
advantages over vector, 127
basic description of, 125
circle representation of, 126
as image of choice, 128
as complication rather than
communication, 7
compression,151-152
framework, 459
image-mapped, 78
menu mouseover, 460
overview, 114
reusing,459-460
usabilityphilosophy,9-11
vector
antialiasing, 126
basic description of, 125
circle representation of, 126
SVG (Scalable Vector Graphics), 127
guides and slices
background-baseddesign,347-349
high-contentCSSdesign,268-271
low-contentCSSdesign,180-183
low-contentXHTMLtemplate,394-395
medium-contentCSSdesign,224-226
three-columnlayout,323-324
H
<h1>to<h6>tag,115,475-476
<head> tag, 115
header
background-baseddesign,353-358
fixed-widthdesign,422-424
height considerations, 96
high-contentCSSdesign,275-280
logo,73-74
low-contentCSSdesign,92,188-191
positioning, 73
three-columnlayout,335-342
height property, 251
high content, 81
high-content CSS design
basicframework,273-275
centercolumn,286-299
containerplacement,271-272
guideandsliceplacement,268-271
headerrow,275-280
leftcolumn,280-286
second-level pages, three column,
300-310
second-levelpages,twocolumn,310-320
understanding the design structure, 267
history state, 557
homepage template, 84
horizontal navigation, 458, 514
horizontalscrollbaravoidance,449-450
horizontal verus vertical menu structure,
76-77,95
Hotbot search engine, 465
HTML (Hypertext Markup Language), 2, 78
<HTML> tag, 421
<html> tag, 115
humility, 6
hyperlinked text, 401
Hypertext Markup Language (HTML), 2, 78
Index882
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I
icon, 452
ID class name, 417
ideogram,9-10
IFrames, 29
image. See also graphics
absoluteorrelativepositioning,107-108
background,32-33,35
bitmapped, 99
conversionrateoptimization,512-518
flattened,98-99
formats,misusing,143-151
immersive imagery, 11
keywords,477-479
menuitemsas,30-32
mortising,104-113
normal spacing between, 106
overcompressing,147-149
placingtextover,110-113
positionedincontainer,108-109
seamlesslypiecedtogether,104-105
sense of motion or emotion, 107
sourcefiles,455-457
template customization, 537
thumbnailassmallerversionof,38-39
uncompressed,37-38
imagebutton,30-32
image-mapping, 78
Images folder, 91
<img> tag, 115
import, 120
impression, 9
includefiles,60-61,84,124
indentation, 461
inline characters, 452
<INPUT> tag, 379
ISP usage, 49
italics and bold tags, 476
J
JavaScript, 77, 448
JPG format
compression, 138
savingimagesas,137-138
solidcolorssavedas,145-146
K
Kbps (kilobits per second), 26
keyword
in ‘‘alt’’ and ‘‘title’’ properties, 477
link,479-480
meta,473-474
in naming directories, files, and images,
477-479
research,468-470
<keyword> tag, 473
Keyword tool (Google), 466
kilobits per second (Kbps), 26
L
label,form,372-373,375
<LABEL> tag, 377378
layer
advantages of, 97
designconsideration,96-99
as folder, 97
image made up of, 97
mask, 99
merged, 98 99
parent, 97
Layers panel (Photoshop), 544, 547, 549
layout
deciding on, 95 96
header height considerations, 96
menu width consideration, 96
round edges and corner placement
considerations, 96
scrolling versus nonscrolling, 72
three-column
basicframework,326-329
CSS container placement, 325
design structure, 322
guideandsliceplacement,323-324
header, footer, and column content,
335-342
requirements, 321
rows and columns, adding to framework,
329-334
second-level pages, 343
usabilityenhancement,72-74
vertical versus horizontal space
consideration, 95
left alignment, 329
<li> tag, 115
line,438-439
linear shapes, 452
line-heightproperty,453-454
line-level tag, 118
linkkeyword,479-480
liquiddesign,437-438
listing
background-based design
footer,360-366
framework,350-352
headerarea,353-357
Index 883
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boxmodelmethod,172-174
CSSdesign,168-170
fixed-width design
basic framework and initial style
rule, 421
bodyandheaderrules,423-424
centering,433-436
footerarea,428-430
leftandrightcolumnrules,425-427
form
checkbox, 381
comments row, 382
completedform,384-389
drop-down menu, 380
initial code, 377
namerow,378-379
optionstoselectrow,383-384
required row, 377
sectiontitle,383-384
stylesheet,374-375
submit and cancel button, 384
high-content CSS design
basicframework,273-274
centercolumn,287-296
headerrow,276-278
leftcolumn,281-285
second-levelpages,threecolumn,300-309
second-levelpages,twocolumn,311-319
image
background image and text added to,
112-113
mortised,109-110
line, 439
low-content CSS design
basicframework,185-187
center(right)columnexample,201-206
floatingcontainerexample,214-221
headercontent,188-190
left-columnexample,195-198
second-levelpageconstructionexample,
208-213
low-content XHTML template
contentarea,404-406
footer information, 409
menutable,399-401
style sheet, 396
medium-content CSS design
basicframework,228-229
bottom, center, and right content areas,
244-250
leftcolumnexample,231-234
second-levelpage,threecolumn,253-258
second-levelpage,twocolumn,260-264
top-rightimageexample,238-242
search engine optimization
A5designcasestudy,484-485,
487-491,4865
Apricotpetal.comcasestudy,502-505
onepartart.comcasestudy,493-500
style sheet, 120
three-column layout
basicframework,327-328
header, footer, and column content,
335-342
rowsandcolumns,331-334
XHTML,160-168
log file, usage statistics, 22
logo
low-content XHTML template, 406
positioning,73-74
look and feel requirements, 41
low content, 80
low-content CSS design
basic description of, 179
basicframework,185-188
center(right)columnexample,201-207
containerplacement,183-185
floatingcontainerexample,214-221
guideandsliceplacement,180-183
headercontent,92,188-191
leftcolumnexample,194-200
nestedleftandrightcolumn,192-194
second-levelpageconstruction,207-214
understanding the design structure, 180
low-content XHTML template
advantagesof,392-393
centercolumn,addingimageto,401-402
contentarea,394,402-408
disadvantages of, 393
download time, 392
footerinformation,408-409
guidesandslices,394-395
menubullets,394-395
menutable,390-392,398
overview, 391
parenttable,394-396
style sheet, 396
title and logo, 406
Lycos search engine, 465
M
margin,352,375,420-421,443
mask, layer, 99
mathematics-based technology, 13
Medcomgroup.com(CROcasestudy),528-532
medium content, 81
medium-content CSS design
Index884
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basicframework,228-230
bottom, center, and right content areas,
244-252
building the structure, 228
containerplacement,226-227
guideandsliceplacement,224-226
leftcolumnexample,230-235
nestedcenterandrightcolumn,236-237
second-levelpages,threecolumn,253-259
second-levelpages,twocolumn,260-265
top-rightimages,237-244
understanding of design structure, 223
menu
background image for, 33, 35
consistencyin,74-75
CSS, 78
Flash, 77
horizontalversusverticalstructure,76-77,95
HTML text with mouseover, 78
image-mapped graphic, 78
JavaScript of Java applet, 77
length and width, 77
limitingthenumberof,75-76
movingthe,74-75
navigation, 63, 458
positioning, 73
width considerations, 96
menubullets,394-395,440-441
menu items
asimages,30-32
using text for, 76
menutable,390-392,398
mergedlayer,98-99
metakeywordandmetadescription,473-474
modularsite,60-61
monitorresolution,50-55
mortised site
generalstepsforbuilding,83-84
images,104-113
philosophyof,14-17
sourcedirectorycreation,90-92
steps toward typical building of, 104
mouseover,199,395,441-442,460
Move tool (Photoshop), 550
MSN search engine, 465
multimedia,12-14
N
naming convention
consistencyin,68-69
foldersystem,91-92
ID class, 417
keywords,477-479
rulesandproperties,416-420
troubleshooting, 449
usabilityenhancement,68-69
navigation
consistencyin,74-76
horizontal, 458, 514
smartnavigationtipsandtechniques,458-459
usabilityenhancement,74-76
vertical,458-459
nestedtable,158,402-403,425
Notepad software, 541
O
objectives documentation, 44
onepartart.com
CROcasestudy,524-528
SEOcasestudy,491-502
Optimizer (Google), 466
Organicresults(Google),466-467
P
padding,229,328,352,420-421,443
page visit statistics, 23
paragraph,438-439
parent layer, 97
parenttable,394-396
patience, 100
PayPerClick(PPC),466-467
philosophy
mortising,14-17
multimedia,12-14
usability,7-12
phone line, 49
photo. See also image; stock images
replacement,544-548
resizing,549-551
text, 142
Photoshop (Adobe)
colorchangesin,551-555
Color Picker tool, 552
compcreation,89-90
Filltool,552-555
history state, 557
image and color customization, 537
image-compression, 152
Layers panel, 544, 547549
Move tool, 550
opening main design file in, 536
redo actions, 556
Replace Files window, 539
replacingphotoin,544-548
resizingphotoin,549-551
Index 885
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savingforweboption,536-537
Slice Select tool, 539
undoactions,556-557
PNG format
advantagesoverJPGs,128-130
compression,134-137
imagemostlikelysavedas,130-131
linedrawingsavedas,132-133
resizablecolorpaletteallowance,129-130
saving images as, 132
thumbnailsavedas,133-134
transparent images and, 129
positioning
absolute,107-108,198,206,430
body, 74
content,73-74
header, 73
logo,73-74
menu, 73
relative,107-108,237,278,437
PPC(PayPerClick),466-467
prepared by documentation, 43
previous design, 28
printstylesheet,121-122,450-451
property
background, 199
CSS,116,119-120
height, 251
line-height,453-454
propernaming,416-420
proposed solutions documentation, 45
R
rankvalue,searchengineoptimization,480-481
rebrandablesite,451-452
redo actions, 556
relativepositioning,107-108,237,278,437
relativesite,55-57
requirements
bandwidth,42,47-50
collection,43-45
content, 42
documentation,43-45
exampleofhowandwhattocollect,85-86
front-end,46-47,85
gatheringandbasingasiteon,85-88
look and feel, 41
resolution, 42
as roadmap to build upon, 85
scalability, 42
that lack detail, 43
resolution
640 Â 480, 55
800Â600,51,56
1024Â768,51-52,56
1280Â800,51-52
decidingon,50-55
increased, 53
monitor,50-55
forrelativesite,55-57
sitedesignedforlower,53-54
sitedesignedforstandard,53-54
site requirements, 42
versions of site to satisfy differing, 57
resource
color, 95
stock image, 93
validation, 177
reuse,graphic,459-460
rounded edges, 96
rows
form
checkbox,380-381
comments, 382
contact name, 379
drop-down menu, 379
namerowexample,377-379
optionstoselect,383-384
required row, 376
sectiontitle,383-384
three-column layout design,
329-332,334
rule
CSS, 116
propernaming,416-420
S
saving images
gradations,138-140
asJPG,137-138
as PNG or GIF, 132
uncompressed, 143, 145
scalability
designing for, 60
editable site, 60
flexibledesignimportance,62-64
modular site, 60
site requirements, 42
Scalable Vector Graphics (SVG), 127
scope creep, 42
scrolling
horizontalscrollbaravoidance,449-450
nonscrolling versus, 72
searchbox,510-511
search engine hits, 23, 466
search engine optimization (SEO)
Index886
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A5design.comcasestudy,483-488,
490-491,4879
algorithm, 467
AltaVista, 465
Apricotpetal.comcasestudy,502-505
AskJeeves, 465
Bing, 466
bold and italics tags, 476
combination Web sites, 465
evolution,465-466
Excite, 465
Google
Analytics, 23, 25, 466
building strong page rank value with,
480-481
Keyword tool, 466
market share, 466
Optimizer, 466
Organicresults,466-467
PPC(PayPerClick),466-467
sitemap,481-482
<h1>to<h6>tag,475-476
Hotbot, 465
keywordresearch,468-470
keywords in ‘‘alt’’ and ‘‘title’’ properties, 477
keywords in naming directories, files, and
images,477-479
linkkeywords,479-480
Lycos, 465
metakeywordsandmetadescription,473-474
MSN, 465
onepartartcasestudy,491-502
pagerankvalue,480-481
sitemap,481-482
strong content importance, 468
titletag,471-472
Web Crawler, 465
Yahoo, 465
second-level page
background-baseddesign,368-369
high-level content design
threecolumn,300-310
twocolumn,310-320
low-contentCSSdesignexample,207-214
medium-level CSS design
threecolumns,253-259
twocolumn,260-265
three-column layout, 343
<SELECT> tag, 379
selector, CSS, 116
semicolon, 417
SEO. See search engine optimization
sevenrulesofdesign,5-6
shortcuts, CSS, 450
shorthand property, 116
Siegel, David (Creating Killer Web Sites), 14
sign-off documentation, 45
site requirements. See requirements
site/client name documentation, 43
sitemap,67,481-482
Slice Select tool, 539
slices and guides
background-baseddesign,347-349
high-contentCSSdesign,268-271
low-contentCSSdesign,180-183
low-contentXHTMLtemplate,394-395
medium-contentCSSdesign,224-226
source directory
consistent filing and naming
system,90-91
Images folder, 91
as organized folder system, 91
Source folder, 91
stock photo, 91
Web project name, 91
source image files
breaking out sections of, 457
easilycustomizedandresaved,455-456
spacer GIF, 357
spaces,191-192,462
spacing,420-421
<SPAN> tag, 105, 378
specification, 6
split-complementary color, 95
stock images
bundled, 93
collectinganddocumenting,92-94
cost,92-93
documentation,93-94
high resolution, 92
low resolution, 92
resources, 93
source directory creation, 91
usage
agreement, 93
style, font, 229
style sheet. See also CSS
form,374-376
importing, 120
low-content XHTML template, 396
print,121-122,450-451
submit and cancel buttons, 384
SVG (Scalable Vector Graphics), 127
T
table
cells,407-408
nested,158,402-403,425
Index 887
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when to use, 176
<table> tag, 401
tag
<a href>, 401
block-level, 118
<BODY>, 421
<body>, 115
bold, 476
<BR/>tag,438-439
comment,352,447-448
<DIV>,108,110-111,183,185,192-193,200,
423,425,438-439,453
<div class>, 115
<em>, 115
<FORM>, 371, 376
<h1>to<h6>,115,475-476
<head>, 115
<HTML>, 421
<html>, 115
<img>, 115
<INPUT>, 379
italics, 476
<keyword>, 473
<LABEL>,377-378
<li>, 115
line-level, 118
list of, 115
<p>, 115
<SELECT>, 379
<SPAN>, 105, 378
<span class>, 115
<strong
>,
115
<table>, 115, 401
<td>, 115
<TEXTAREA>, 382
<textarea>, 116
<title>, 115, 473
<tr>, 115
<ul>, 115
using limited number of, 114
XHTML,113-114
TantekCelikHack,117,411-416
technical aspect focus, 3
technologicaladvancement,1-2
template customization
images and color, 537
main design file, opening in Photoshop, 536
six-stepprocess,535-536
testing,542-543
text and code customization, 542
testimonial,367-368
testing
consistent, 455
conversionrateoptimization,521-523
CSSdesign,177-178
templatecustomization,542-543
tips and techniques for, 455
text
alignment, 352
color, 401
‘‘complete access,’’ 357
hyperlinked, 401
length, 367
for menu items, 76
overimage,110-113
photo, 142
savingasGIF,132-133
template customization, 542
<TEXT> tag, 382
three-column layout
basicframework,326-329
CSS container placement, 325
design structure, 322
guideandsliceplacement,323-324
header,footer,andcolumncontent,335-342
requirements, 321
rows and columns, adding the framework,
329-334
second-level pages, 343
thumbnail
correct use of, 40
mistake designers make using, 39
savingasPNGorGIF,133-134
title area
flexible design importance, 64
low-content XHTML template, 406
‘‘title’’ properties, 477
titletag,471-472
transparent images, 129
troubleshooting
commentingoutcodefor,447-448
naming conventions, 449
using border and background properties for,
443-446
U
uncompressedimages,37-38,143,145
underscore, 401
undoactions,556-557
usability
conservative side of design, 8
designerconsiderationfor,8-9
graphics as complication rather than
communication, 7
graphicsincreasingthe,9-11
how each philosophy addresses, 7
philosophyof,7-12
visual, 8
Index888
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usability enhancement
accessibility design, 79
avoidance of linking user out of the
section,69-70
cascadingversusflatarchitecture,71-72
click limits, 69
contentdesign,79-81
contentpositioning,73-74
horizontal versus vertical structure, 76
layout,72-74
namingconventionconsistency,68-69
navigationconsistency,74-76
scrolling verus nonscrolling, 72
simplifying architecture, 67
text for menu items, 76
width allowance, 77
usage statistics
designdecisionsbasedon,22-25
free online applications based, 23
Google Analytics, 23, 25
log file, 22
page visits, 23
search engine hits, 23
Web analysis software, 23
V
validation
CSSdesign,176-177
resources, 177
XHTML,176-177
value, CSS, 116
vector graphic
antialiasing, 126
basic description, 125
circle representation of, 126
SVG (Scalable Vector Graphics), 127
vector-based technology, 13
version documentation, 44
verticalnavigation,458-459
vertical verus horizontal menu structure,
76-77,95
video, 512
visual usability, 8
W
W3C (World Wide Web Consortium), 118, 178
Web analysis software, 23
Web Crawler search engine, 465
Web design
definitionof,2-3
sevenrulesof,5-6
technologicaladvancement,1-2
Web site
aestheticfocused,3-4
CSS Validation, 177
mortised philosophy based, 16
stock image related, 93
technical focused, 3
W3C, 118
Wikipedia, 481
white space, 329
Wikipedia, 481
World Wide Web Consortium (W3C), 118, 178
WYSIWYG (What You See Is What You Get)
editor,14-15
X
XHTML
CSSdesignversus,155,157-160
listing,160-168
table, when to use, 176
tags,113-114
validation,176-177
XHTML Markup Validation Service, 177
Index 889
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visual usability, 8
W
W3C (World Wide Web Consortium), 118, 178
Web analysis software, 23
Web Crawler search engine, 465
Web design
definitionof,2-3
sevenrulesof,5-6
technologicaladvancement,1-2
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