Wikipedia: Avoid "Peacock Terms" Wikipedia defines “peacock terms” as words that sound nice but don’t help the reader understand the topic. The male peacock uses his colorful tail to attract a mate. But the weight and size of the feathers make it hard for him to fly. Wikipedia: University of Greenwich University of Greenwich Peacocks (From Wikipedia: University of Greenwich) These things sound nice but they don’t help the reader understand any new information. After reading them, we still do not understand why the author wrote these statements. Examples of Peacock Terms :  Peacock term:  Adobe Photoshop is an amazing program, more popular than all other graphics suites. Better: Adobe Photoshop is the most popular photo editing suite, with 60% of the market share. Users prefer it over GIMP because it includes features like built-in support for RAW images and LAB colorspace workflow integrated into the GUI. Examples of Peacock Terms  Peacock term:  FPT University is one of the best software engineering schools in Vietnam. Better: FPT University attracts hundreds of new students each semester because it promises to teach every student the skills required by major Vietnamese software companies so that they can easily find good jobs after graduation. About author Hans Anderson  2007-Present: Lecturer at FPT Greenwich Programmes, FPT University.  2007: M.S., Computational Mathematics, University of Minnesota  2001: B.A., Computer Science, Gustavus Adolphus College, Saint Peter, MN . Wikipedia: Avoid " ;Peacock Terms& quot; Wikipedia defines peacock terms as words that sound nice but don’t help. not understand why the author wrote these statements. Examples of Peacock Terms :  Peacock term:  Adobe Photoshop is an amazing program, more popular