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Lessons From the Public Speaking
Lessons From the Public Speaking Gold Mine
1
©2007 Kerry O’Hallaron. You may reprint and/or electronically post or transmit this document to others without change and without
charge.
To learn more about the Public Speaking Gold Mine Advanced Training Course, go to www.1publicspeakinggoldmine.com OR
www.1publicspeakinggoldmine.com/offer.html .
Lessons From the Public Speaking
Gold Mine
“A Revolutionary, Step-By-Step Roadmap For
Becoming a Successful and Well Paid Speaker No
Matter What Your Topic – 100% Guaranteed!”
by Kerry O’Hallaron
by Kerry O’Hallaronby Kerry O’Hallaron
by Kerry O’Hallaron
Lessons From the Public Speaking Gold Mine
2
©2007 Kerry O’Hallaron. You may reprint and/or electronically post or transmit this document to others without change
and without charge.
To learn more about the Public Speaking Gold Mine Advanced Training Course, go to
www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html .
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You m
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You may not charge for this document or the information in it.
ay not charge for this document or the information in it.ay not charge for this document or the information in it.
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Lessons From the Public Speaking Gold Mine
3
©2007 Kerry O’Hallaron. You may reprint and/or electronically post or transmit this document to others without change
and without charge.
To learn more about the Public Speaking Gold Mine Advanced Training Course, go to
www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html .
About the Author
About the AuthorAbout the Author
About the Author
Kerry O’Hallaron
Kerry O’HallaronKerry O’Hallaron
Kerry O’Hallaron
Kerry O’Hallaron is quickly becoming recognized as the
leader in his niche – which he calls “selling what you already know”.
His friends were not the least bit surprised when he decided to share the
unique concept he had developed after years of speaking and training – that
concept being that “every presentation is a sales presentation.” In this free
training, as well as in his more advanced Public Speaking Gold Mine training,
he teaches how to condition your audience so that they will not only buy your
idea or your product, but they will feel great about their decision!
Kerry is a financial services consultant, speaker, author, and trainer who lives
in sunny Tampa, Florida with his wife Carol and his Irish Setter dog, Seamus.
Lessons From the Public Speaking Gold Mine
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©2007 Kerry O’Hallaron. You may reprint and/or electronically post or transmit this document to others without change
and without charge.
To learn more about the Public Speaking Gold Mine Advanced Training Course, go to
www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html .
Table of Contents
Table of ContentsTable of Contents
Table of Contents
Overview – Secrets of the Public Speaking Gold Mine 5
You as a (Very Well) Paid Speaker 7
Presentation Skills 101 12
If They Like You, They’ll Pay to Have More of You 16
Creating Your “Back of the Room Product”– Easily and For Free! 19
Creating Your Advanced Package – Still Free and Easy 25
Bonus Section 30
Conclusion 33
Lessons From the Public Speaking Gold Mine
5
©2007 Kerry O’Hallaron. You may reprint and/or electronically post or transmit this document to others without change
and without charge.
To learn more about the Public Speaking Gold Mine Advanced Training Course, go to
www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html .
Overview
Overview Overview
Overview –
––
– Secrets of the Public Speaking Gold Mine
Secrets of the Public Speaking Gold Mine Secrets of the Public Speaking Gold Mine
Secrets of the Public Speaking Gold Mine
Hello. My name is Kerry O’Hallaron and on behalf of myself and my
associates, I would like to welcome you to this special preview version of
‘Public Speaking Goldmine Training.’
Let me start by asking you a question. Are you listening to (or reading) this
training because you want to learn to make more money? How about a lot
more money? Well if the answer to that question is yes, that’s great because
that’s why we’re here.
Again, my name is Kerry O’Hallaron and my purpose today is to give you as
much information as I can in the short time we have together, on how to tell
what you know and get paid really, really well for it. So yes, we are here to
learn about making more money. But first, with your permission, I’d like to
share a few thoughts on something that may even be nearer and dearer to
your heart; and that is ways and means of achieving financial independence.
Financial Independence: That is, after all the ‘American Dream’ isn’t it? But
just what is financial independence? What does it mean to you? The last
time I shared these thoughts with a live audience, they gave me some
interesting answers. I’m going to share some of them with you so that you
can decide what financial independence means to you.
One member of the audience said, ‘It means having more money come in
than you have going out.’ Is this how you see it?
Another said simply ‘No bills.’ That one seemed to get some applause.
Yet another one got a bit technical and talked about things like, ‘X amount of
income-producing assets, producing Y amount of passive income.’ Well, a
little technical but that’s what financial independence means to that person.
Then somebody gave my personal favorite. Financial independence to this
person is, ‘The ability to do what you want, when you want, how you want
and if you don’t want to do anything at all then you don’t!’ How about that
one?
Do any of these answers fit your personal definition of financial
independence? You see, it doesn’t really matter because there are no wrong
Lessons From the Public Speaking Gold Mine
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©2007 Kerry O’Hallaron. You may reprint and/or electronically post or transmit this document to others without change
and without charge.
To learn more about the Public Speaking Gold Mine Advanced Training Course, go to
www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html .
answers. In fact, when you’re all done with this training program, one thing I
want you to take away is the idea that the American Dream of financial
independence is alive and well. Yes my friend, the American Dream of
financial independence is alive and well and whatever it means to you, you
can have it if you can simply take the time to learn how to get it. So in this
short time that we have together, I’m going to do what I can to help you get
on the road to financial independence by using your speaking and
presentation skills or, as I call it, selling what you know. Don’t worry if your
skills aren’t that great because we’re going to work on that too.
You know, in just about any type of presentation the best approach is – you
may have heard this – tell them what you’re going to tell them, tell them
then tell them what you told them. Well, ‘what’s good for the goose should
be good for the gander’ as the saying goes so let me what I’m going to tell
you.
We’re going to break the idea of making money as a speaker into a few
main topics. Number one is called ‘You as a Paid Speaker - What it means
and how to get there quickly.’ Number two is a mini presentation skills
course, “Presentation Skills 101’, which provides a few principles that can
quickly elevate your speaking style. Number three – you’re going to like this
one – Creating Your “Back of the Room Product”– Easily and For Free!
Number four is called ‘Creating Your Advanced Package – Still Free and
Easy.’ Then we throw in our ‘Bonus Section’ – always deliver more than you
promised.
So these are the main categories. I promise you I’m going to give you
everything I have with our only limitation being the amount of time we have
available. One of the most important secrets I’m going to share with you is
why I never hold back. I never tease. I always give all the information I have
in the available time and why you should do the same. So with that, let’s go
to the first topic, shall we?
Lessons From the Public Speaking Gold Mine
7
©2007 Kerry O’Hallaron. You may reprint and/or electronically post or transmit this document to others without change
and without charge.
To learn more about the Public Speaking Gold Mine Advanced Training Course, go to
www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html .
Section 1
Section 1Section 1
Section 1
You as a
You as a You as a
You as a (Very Well)
(Very Well) (Very Well)
(Very Well) Paid Speaker
Paid SpeakerPaid Speaker
Paid Speaker
And the first topic is called, ‘You as a Paid Speaker.’ You know for years
before I ever got paid for anything on the stage, I used to speak to trade
groups and business associations and so on for free. One time I had a ‘wild
hair’ to record my presentation and to promise at the end of the presentation
if the audience was a good little audience, I was going to promise them a
CD copy of the presentation.
Well as it turns out, it was one of my favorite groups called ‘The Insurance
Women of Tampa’. I recorded the presentation, and it was simply one of the
best killer presentations I ever made. I was just really ‘on’ that night and the
audience was with me. We just had a great time and at the end of the
presentation, I mentioned the fact that I had been recording it and as a free
gift. I was going to give each of the members of the audience a copy of the
presentation if they would simply fill out a form with their name and address
so that I could mail them the CD.
Well, we passed the form around and guess what kind of percentage
response I got from the audience? 100%! Now granted it was free. But still,
it showed some pretty clear interest because it was a big enough room that
if a person didn’t want it, all they had to do was let the piece of paper pass
them by. But 100% of the audience got a copy of that and I learned a lesson
from that:
It is a good practice to either give something away or sell something because
if the audience likes you; they’re willing to pay to get more of you.
Remember that I said that. That’s going to be very important in this whole
process.
If you’ve ever learned about speakers, you’ve probably learned that there are
two types. I’m going to tell you about three but you probably learned about
two. One is a fee paid speaker. That of course is the kind that gets a check;
well first, he goes out, gives a talk and then gets a check, right? That is
something that I have always aspired to be especially when I’d sit in a big
audience at a Trade meeting and listen to the keynote speaker who’s getting
paid 5-10-20-$25,000 to give an hour long talk and he was boring! He
wasn’t enthusiastic, he didn’t say much of anything and I knew that I could
Lessons From the Public Speaking Gold Mine
8
©2007 Kerry O’Hallaron. You may reprint and/or electronically post or transmit this document to others without change
and without charge.
To learn more about the Public Speaking Gold Mine Advanced Training Course, go to
www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html .
do a better job than he could. Fee paid speaker. Problem is getting the gigs,
getting enough of them and getting the money.
The other option is quite simply the default option, a non-fee paid speaker.
There are a lot of them. They’re typically people that have to do some
speaking in their business so they also speak to trade groups, civic groups,
whatever. Not all of them aspire to be fee paid speakers. Some of them
would probably be better than the fee paid speaker… There’s lots and lots of
folks out there who speak for free.
The third though is called a platform selling speaker. That’s a bit of a
misnomer because if you stand up there and try to sell, you’re not going to
succeed at selling anything. But basically a platform selling speaker is a
speaker that has more to offer after the talk if the audience really wants it.
Notice I didn’t say they stand up there and sell. That’s called a salesman.
The platform-selling speaker stands up and provides an information
exchange. In other words, they give a talk that’s loaded with information and
then, if the audience wants more, they offer it to you.
Which one of these three do you want to be? Do you want to be a fee paid?
Do you want to be a non-fee paid – don’t go for that one! Or do you want to
be a platform selling speaker? It’s up to you.
Let’s talk about how income flows to speakers for a minute. One way is to
be a non-fee paid speaker, which I have done countless times. In fact, I
really highly recommend doing this to at least get some practice. But the
downside to being a non-fee paid speaker is they don’t appreciate the time
and the effort that you’ve put into the preparation and the delivery.
In fact, often times the organizer – the president of the organization or
whatever – it’s just an agenda item that they have to fill. I’ll give you an
example. I was talking to a trade group - and if time permits, I’m going to
give you my introduction format I always write my own introductions but
then I ask the organizer to give it because it should be in their best interest,
as well as mine, that I get a good introduction so I get a good applause so
the talk starts out well.
Well, I gave this introduction and it was a great one. It inspired enthusiasm.
It was really a rousing introduction and I gave it to the sponsor and first of all,
she didn’t even want to read it. When it finally came time to read it, she
could barely get through it without stumbling on the words. She was
Lessons From the Public Speaking Gold Mine
9
©2007 Kerry O’Hallaron. You may reprint and/or electronically post or transmit this document to others without change
and without charge.
To learn more about the Public Speaking Gold Mine Advanced Training Course, go to
www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html .
supposed to interject enthusiasm and I was afraid I was going to have to go
and wake her up while she was doing my introduction!
Fortunately I was able to carry the talk from there but the point being, if
you’re a non-fee paid speaker, you don’t necessarily get the co-operation and
the interest from the organizer or possibly from your audience that you need.
If you’re a fee-paid speaker, it puts a burden on you to work for a fee that’s
probably not all that big because until you start earning the five, ten, twenty
and twenty five thousand dollar gigs, you’re probably looking at five hundred
bucks or something like that.
That’s not a whole lot of money for something that might take you – it take’s
me ten to twenty hours to prepare for a talk. Maybe it takes you a little less,
a little more but that’s not a lot of money for that much work. When you get
up there for any money at all, you better be great because they may not even
pay you if they don’t like you. They may throw tomatoes at you. ☺
Another type of income that flows to speakers is fee income that goes to a
named speaker. For example, Bill Clinton. Bill Clinton doesn’t have to be all
that good when he talks. He may get paid $100,000 for a talk but you’re
paying him just for his name, for what he knows, but not for the quality of his
delivery. Bill Gates, same way. I recently heard that Donald Trump gave a
talk and he got paid a million dollars for that talk. Now, if I give a talk for
$500 to a group that just used up half their annual operating budget to have
me talk, I better be really good at that talk! Donald Trump gets paid a
million dollars to give a talk and he’s just got to show up and do his ‘Donald
Trump’ thing. All he’s got to do is brush his hair and he’s going to do well.
It’s a very unusual situation.
The last way in which income can flow to a speaker is by way of the platform
sale. An adequate speaker, a fairly decent speaker – not even a great one -
with a fifty dollar CD set, can make a thousand dollars for an hours work by
selling his CD at the back of the room at the end of his talk. That’s not too
bad. But let’s talk about bigger tickets because if you try to sell your CD set
at the back of the room for fifty bucks, you’ll make a few sales, you’ll cover
your costs and make a few dollars profit maybe but there is not an inverse
relationship between the price of your back of the room sale and the amount
of your sales.
Yes, there is a relationship. It’s just not proportionate. For example: A
typical back of the room sale might generate 10% response. In other words,
[...]... to others without change and without charge To learn more about the Public Speaking Gold Mine Advanced Training Course, go to www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html Lessons From the Public Speaking Gold Mine anything? All I said is if you had the information, if you had the right to stand up there in front of a group teaching them on a subject then you have the. .. document to others without change and without charge To learn more about the Public Speaking Gold Mine Advanced Training Course, go to www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html Lessons From the Public Speaking Gold Mine freebie, which we’re going to use via auto-responders on the Internet to sell product, or preferably your back of the room product By the way, if they don’t... to others without change and without charge To learn more about the Public Speaking Gold Mine Advanced Training Course, go to www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html Lessons From the Public Speaking Gold Mine you can then take to the printer and have printed on glossy paper and it will look like a million bucks Another resource that I want you to look at is Public. .. this document to others without change and without charge To learn more about the Public Speaking Gold Mine Advanced Training Course, go to www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html Lessons From the Public Speaking Gold Mine play it back with a partner and have the partner critique you – when you read it, put major emphasis on the highlighted word or the underlined... trying Public Speaking Goldmine.’ 34 ©2007 Kerry O’Hallaron You may reprint and/or electronically post or transmit this document to others without change and without charge To learn more about the Public Speaking Gold Mine Advanced Training Course, go to www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html Lessons From the Public Speaking Gold Mine But that’s not the big... you have agreed on their cut, if there’s going to be one 17 ©2007 Kerry O’Hallaron You may reprint and/or electronically post or transmit this document to others without change and without charge To learn more about the Public Speaking Gold Mine Advanced Training Course, go to www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html Lessons From the Public Speaking Gold Mine ●... transmit this document to others without change and without charge To learn more about the Public Speaking Gold Mine Advanced Training Course, go to www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html Lessons From the Public Speaking Gold Mine one of them Every presentation you make is a sales presentation Just don’t make it sound like one Stand up there, give information,... this document to others without change and without charge To learn more about the Public Speaking Gold Mine Advanced Training Course, go to www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html Lessons From the Public Speaking Gold Mine recording this seminar Oh! You’re going to sell a bunch of them In fact, you’ve probably just made enough money to pay for the room and your... without change and without charge To learn more about the Public Speaking Gold Mine Advanced Training Course, go to www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html Lessons From the Public Speaking Gold Mine Section 3 Have If They Like You, They’ll Pay to Have More of You So let’s move in to your delivery and your close In the previous section, we did a quick outline that... electronically post or transmit this document to others without change and without charge To learn more about the Public Speaking Gold Mine Advanced Training Course, go to www.1publicspeakinggoldmine.com OR www.1publicspeakinggoldmine.com/offer.html Lessons From the Public Speaking Gold Mine Bonus Section Now we’ve gone through the Four Sections: ● ● ● You as a Paid Speaker; The Mini Presentation Skills Training; . Secrets of the Public Speaking Gold Mine
Secrets of the Public Speaking Gold Mine Secrets of the Public Speaking Gold Mine
Secrets of the Public Speaking.
Lessons From the Public Speaking
Lessons From the Public Speaking Gold Mine
1
©2007 Kerry O’Hallaron.
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