WHY WE NEED TO SEGMENT OUR CUSTOMER ?        !"#$"%$&'()'*+  ,$&-)'"#&  .)'(&/$$  0&1&2&#"#/'"(3 !"#$"%$&'( )'*+ A customer segment represents a group of customers based on their common characteristics. It may be created based on the following customer characteristics (or attributes):  )#$("#&#-&('"#&  '&)("2#/#-&('"#&  ($$#-&('"#&  ("#-&('"#&  (/"$#$&(  //&#-&('"#&4-&($#$$&$#$$ $&($&5  6(/$&'(#-&('"#&$/"$#($$ ,$&-)'"#& Segmenting your customers into groups according to their needs has a number of advantages. It can help you to:  ##-&('&$""$2(&,"7/$&'($  -&/$&('"(3#)&/$&'($1&1# 7'&$#3&7&(2(&/$&($(8#/$  "8&#'"(3$1#/1#&72(&,"7-&( &  7#&"("#&$#2$1#/$&'($7 8&2#)"&9(#)'2(&/$" $(8#/$1"  #'2(&8/$&'($(8#/  )""&-/&'2##&#$2/#,/2"($&- '"(3 ,$&-)'"#&  $&(($&(/$1#$  ##-12(&/$  #'2(&82(&/$&'/$&'($  #/("$2(&,2&#"732#)/&$$ &1"#$&'"("$"7#)&& /"()"#)(2(#/-&(&(2(&/$" $(8#/$  )(&2&(/$&'($7-"/&($$/"$ )&)("2#/"&/"#&$#:"2&- &()"#$"#&2"#-$&- /&$'($"#$"7"8#&( .)'"#&(&/$$ 0&1&2&#"#/ $)'+ How to ,nd a niche market  #$")&&#"&&&3'&(/&$" &('"(3$#&((&;  ##-1(("("'"(3 $)'$""(&1/&8(" '&'  #3&-1"$#1#/&/"&9( 2(&/$&($(8#/$&,##8#" $&-$$)'$ How to exploit a niche market  &'"#'#$$"$&"#/'"(3$&'#) "8##,&$&;  &&(($"(/&,&#-$/"#/#$$" &1#/&7$7$(8  (&,&"$'/"$&/""8&2 2(#$##/'"(3  ''7(")&#)#&#/'"(3$/"7" (#$37$#$$;  '"3"7$#$$/"$7-&(&(&("#/ '"(3  7&&()"(-&(("/#&-(&'/&'2#&($ "("&2("#)##/  '&#&('"(3"72(2"(&'&8& "&(#/ 0&1&2&#"#/ $)'+  . !"#$"%$&'( )'*+ A customer segment represents a group of customers based on their common characteristics. It may be created based on the following customer characteristics. WHY WE NEED TO SEGMENT OUR CUSTOMER ?       