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Xây dựng hồ sơ ấn tượng trên Linkedin, cách thức tạo hồ sơ chuyên nghiệp, thu hút các nhà tuyển dụng và là con đường ngắn nhất để đến với công việc mơ ước. Linkedin là mạng xã hội chuyên nghiệp của người đi làm, nơi hội tụ các nhà tuyển dụng từ các công ty hàng đầu thế giới, nơi mọi thứ được chia sẻ và tìm kiếm dựa trên hồ sơ của ứng viên
Why is it important to make your profile stand out? What is a Personal Brand It is the “trademark” created around your name or your career It is who you are, what you stand for, the values you embrace, and the way in which you express those values Just as a company’s brand helps to communicate its value to customers and stand out from the competition, a personal brand does the same for individuals, helping to communicate a unique identity and clear value to potential hiring managers Do you have a personal brand? How to build a strong Linked In profile Headline/ Summary/ Achievements/ Profile Picture How many of you have updated your Linked-In profile? How to build a stellar LinkedIn headline • •Be Specific Directly to the Audience You Want to Showcase Your Specialty, Value Entice Proposition, or Your “So What?” PMP-certified project manager - Known for successfully leading multi-million dollar Tireless, caring Registered Nurse who helps pediatric cancer patients, and their families feel at ease throughout treatment and recovery projects in developing countries • Put in the Important Keywords Customer-focused pro who can program every robot in your manufacturing facility Specializing in ABB, FANUC, and Kawasaki robots 9 templates for a perfect LinkedIn summary The Mission-based summary The Personality-based summary • • • • Broad description, then more specific Engage with a variety of people The Short-and-sweet summary • Focus more on soft skill than hard skill Current role, previous roles and skills The networkers and the less- experienced • Active job hunters I have over 15 years of experience working in data science Currently, I work Every brand has stories to tell—stories that will not only engage, inform, surprise, When I was 21, I climbed Mount Everest Not delight, and impact their audience, but that will also deliver on measurable metaphorically—I business goals And I am the conduit between brand and consumer mountain on Earth customers by using advanced analytics, standing up big-data analytical tools, I help clients find the subject and medium that best fits their unique identity, and While I was hiking, I thought about quitting approximately 5,000 times (And that’s a creating and maintaining models, and onboarding compelling new data sets then I produce high-quality content that meets their objectives Currently, I am a lowball estimate.) But despite the high winds, low altitude, mental and physical fatigue, Previously, I was Chief Data Scientist at Guru, where I analyzed data from content strategist at Alliance Media, where I’ve collaborated with companies such and trail mix overdose, I kept going I’m that person Once I say I’ll something, it will some of the biggest enterprise companies in the world to educate the market as Tiffany & Co., Burger King, and Netflix happen on long-term internet trends My specialties include digital media, consumer behavior, brand awareness, and Now, I put that perseverance to work as a senior account manager for Polar I don’t have to omni-channel marketing campaigns climb any mountains…but I have to move them I’m well-versed literally in climbed negotiations, development, relationship management, operations, the planning highest as Asana’s Senior Data Manager, improving products and services for our and and logistics coordination and Competencies: data scheduling learning, cloud If you’re interested in grabbing coffee and talking shop (or to hear how I almost fell off the Python/Java/R, network protocols computing, science, machine Hadoop, mountain at 27K feet), please send an email my way 10 templates for a perfect LinkedIn summary The Blended summary The Accomplishments summary • • • • Blend between personality and mission version Light, fun and professional Awards, expert talks, publications, key achievements, etc Those seeking for full-time position or freelance gigs I’m a talent acquisition specialist interest in building the most with an I’m a freelance multi-disciplinary graphic designer who’s delivered creative and effective engaging solutions across brand identity, print, packaging, and digital media workforces possible For over 20 years, I’ve been helping businesses find their In 2013, my online brand campaign for the Dorsey Children’s Hospital won a GDUSA perfect hires I also consulting on compensation and benefits, new hire award, one of the most prestigious honors in the graphic design industry processes, and company My work has also been featured in Creatique Bloq, Compound Magazine, and on the culture Creative Review blog Skills: logo design, web design, branding and identity, typography, UI design, packaging, CSS, HTML, InDesign, Photoshop, Illustrator When I’m not on the job, I love hiking with my dog, working my way through If you have a project I can help with, please get in touch every recipe in the family cookbook, and indulging my love for seeing new places If you’d like to learn more about how my services can help your company, please reach out via email (janedoe@gmail.com) 11 Turn Duties into Accomplishments Know the difference: Duty: how you did it? Accomplishment: how well you did it? Planned events Raised $100,000 by selling out tickets to a 200-person charity event Make a list: o o o o o o o What did I that was above and beyond my normal job duties? How did I stand out among other employees? Was I ever recognized by a supervisor for a job well done? When and why? Did I win any awards or accolades? What new processes did I implement to improve things? What problems did I solve? Did I ever consistently meet or exceed goals or quotas? 10 Turn Duties into Accomplishments Paint the Picture With Numbers: o How many people were impacted by your work? o By what percentage did you exceed your goals? Add the benefit: o To your manager and your company o Sell the tangible things with big picture o “Created 20 client reports each month to ensure clients consistently received timely and complete information.” 11 How to pick the right LinkedIn profile picture Pick a photo that looks like you • Use a high-resolution image 400x400 pixels to 8MB Credibility, improve experience • Make sure your face takes up at least 60% of the frame The top of your shoulders to above your head • Get someone else to take the picture for you Natural/ comfortable pose with some instruction 12 How to pick the right LinkedIn profile picture • Choose the right expression Wear what you’d wear to work Not over or underdressed/ Solid colors with bold tones make your pic really People view you as more likable, competent and influential if pop you smile in your pic Smiles that show teeth rated twice as likable as closed-mouth smiles • Take the photo in soft, natural light Avoid shadow on your face, shiny skin, blown out under direct sunlight 13 Q&A 14 ... 400x400 pixels to 8MB Credibility, improve experience • Make sure your face takes up at least 60% of the frame The top of your shoulders to above your head • Get someone else to take the picture... have a personal brand? How to build a strong Linked In profile Headline/ Summary/ Achievements/ Profile Picture How many of you have updated your Linked-In profile? How to build a stellar LinkedIn... communicate its value to customers and stand out from the competition, a personal brand does the same for individuals, helping to communicate a unique identity and clear value to potential hiring