Đang tải... (xem toàn văn)
He says that mail order companies ‘process the customer’s order, get the item from the warehouse, check the colour, size, etc., deliver it to their homes and arrange returns if necessary[r]
(1)University of Economics Ho Chi Minh City Class 47K39 Group 10 WELCOME TO MY PRESENTATION • Phạm Chính Thức • Ngô Thanh Tùng • Nguyễn Trung Khánh (2) Warm up (3) You want to buy a products such as television, laptop, chair How you buy it? (4) GO TO THE MARKET (5) SUPERMARKET… (6) OR BY INTERNET… (7) AND… MAIL ORDER (8) New words Entrepreneur [,ɔntrəprə'nə:] (n) nhà doanh nghiệp • A person who starts a new company Ex: The British Library has a range of services for entrepreneurs (9) mail order ['meil,ɔ:də] đặt mua hàng qua bưu điện • The sale and ordering of goods by post Ex: I often buy clothes by mail order (10) Furniture ['fə:nit∫ə] (n) đồ nội thất • Things such as chairs, tables, beds … That are put into a house Ex: We’ve just bought some new furniture (11) catalogue [ˈkat(ə)lɒg] (n) danh mục (sản phẩm) • A book with photographs and information about products Ex: The customer can choose products on catalogues (12) warehouse ['weəhaus] (n) kho hàng • A large building to store things to sell Ex: There is a warehouse in my company (13) So you want to be a mail order entrepreneur? Mail order makes shopping easier –for the customer that is It is possible to buy flowers, furniture, books, chocolates and many other products by post The company sends customers a catalogue, and they can choose products without leaving their home Johnny Boden is the chairman of the mail order clothing company Boden He says that mail order companies ‘process the customer’s order, get the item from the warehouse, check the colour, size, etc., deliver it to their homes and arrange returns if necessary In shops the customer does all these things (14) Is it easy to be a mail order entrepreneur? The disadvantage is that the start-up costs are high You need stock to sell and computers to process orders You also need a lot of employees However, mail order does have advantages A mail order company can operate from almost any place Charlie and Caroline Gladstone moved from London to Scotland and started Pedlars clothing company Mr and Mrs Gladstone wanted to work from home They wanted a better quality of life and to operate from a low-cost location Mr Gladstone and Mr Boden visited the US separately The saw that mail order was a popular business with good customer service Mr Gladstone believes that customer loyalty is important A successful mail order company provides a personal experience, like a good shop (15) You have minutes to read the passage again (16) Answer the question How to customer can choose product of a mail order company? The company sends customers a catalogue, and they can choose product without leaving home What are disadvantages when start-up the mail order company? The start-up costs are high Need stock to sell Need computers to process order Need a lot of employees (17) What does each of the underlined parts refer to? a The company sends customers a catalogue, and they can choose products without leaving their home (Paragraph 1) Customers b He says that mail order companies ‘process the customer’s order, get the item from the warehouse, check the colour, size, etc., deliver it to their homes and arrange returns if necessary (Paragraph 1) Product (item) (18) OPEN QUESTION (19) Open questions Can you tell me some advantages and disadvantages of mail order? (20) ADVANTAGES • Save travel costs • Save time • Can shop at any time, not depending on store opening times • Not to elbow other out (Chen lấn) in shop/supermarket • Location of business is not important • There is no direct contact between customers and mail order houses • Don’t need a middle man (21) DISADVANTAGES •Customers get suckered (Bị lừa đảo) •Delivery time is long •Not suitable for all item (22) Open questions What other goods or services you think would be good to sell by mail order? (23) SUMMARY e h T r ie s a e g in p p o h s s e k a m r e d r o il Ma g in v a le t u o h it w ts c u d o r p e s o o h c n a c r e custom y b ts c u d o r p r e th o y n a m y u b d n a e m o h their r e d r o il a m a e b to y s a e t o n s t’ post I s e g ta n a v d a is d y n a m e r a e r e h T r u e n e r p entre te a r e p o n a c y n a p m o c r e d r o il a m a , r e v e w Ho from almost any place (24) Games Show (25) Arrange the six activities that a mail order company does into the correct order ? Process the order Arrange returns, if necessary Send the customer a catalogue Deliver the product Check colour and size Get the product from the warehouse 00 01 15 14 13 12 11 10 09 08 07 06 05 04 03 02 A 316542 B 361542 C 325614 D 341265 (26) Send a catalouge Process the order Arrange retuns (if necessary) Deliver the product Check colour and side Get products from a warehouse (27) Chairs, tables, lockers, stools…What are they? A goods C furniture 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 00 B product D item (28) What are advantages of a mail order company? 15 14 13 12 11 10 09 08 07 06 05 04 03 02 01 00 A The start-up costs are low B Need a few employees C Operate from almost any place D All A, B, C (29) A person usually buy products of your company Who is it? A entrepreneur C customer loyalty 00 01 15 14 13 12 11 10 09 08 07 06 05 04 03 02 B boss D chairman (30) CHOOSE THE WORD WHOSE MAIN STRESS IS PLACED DIFFERENTLY FROM THE OTHERS A profit ['prɔfit] B process ['prouses] C provide [prə'vaid] D product ['prɔdəkt] 00 01 15 14 13 12 11 10 09 08 07 06 05 04 03 02 (31)