ChoColife Marketing Plan for Xmas 2012 Happy New Year 2013

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ChoColife Marketing Plan for Xmas 2012 Happy New Year 2013

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• June 22th, 2012 • 820, Le Duc Tho, Go Vap District, HCMC • Duy Anh – Thuy Quynh – Tien Thinh Aim: Giving customers the most exquisite feeling of Chocolate and Cocoa and the sense of ph[r]

(1)ChoColife Live life boldly (2) Boldly delicious drinks made from cookies, chocolate and cocoa (3) • June 22th, 2012 • 820, Le Duc Tho, Go Vap District, HCMC • Duy Anh – Thuy Quynh – Tien Thinh Aim: Giving customers the most exquisite feeling of Chocolate and Cocoa and the sense of physical and spiritual values (4) Increase sales by times Attract more customers by times Expand the market in Go Vap Dist Opening more branch for 2013-2014 Invest 10% of estimated sales for marketing programs (6,890,000 VND) (5) VND 80,000,000 VND 70,000,000 VND 60,000,000 VND 50,000,000 VND 40,000,000 VND 72,000,000 VND 30,000,000 VND 20,000,000 VND 36,300,000VND 39,250,000 VND 30,000,000 VND 10,000,000 VND Sep Oct Nov ChoColife’s Revenue (From September to December 2012) Dec (6) Merry Christmas & Happy New Year 4Ps (7) Product • new products • special products for Christmas • Added flavors Place • Home delivery program: • In a radius of 500m / free for orders of ≥2 • In a radius of 2000m / take 10 000 VND for orders of ≥2 Price • Big Discount from 10% - 20% Promotion • • • • exciting contest in Christmas 4000 leaflets & same price (15,000 VND) for every drink 1000 loyalty cards for customers 200 small gifts in days, 20 small gifts/day for first 20 customers (8) Macadamia chocolate - Matcha ice blended - Mexican hot chocolate - Pretty – Nutty Cocoa (9) (10) • Address: 820 Le Duc Tho St., Ward 15, Go Vap Dist., HCMC • Hotline: 0933257125 • Facebook: http://facebook.com/ChoColifeVN (11) (12)

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