Makeup

Apply gently with a make-up brush for a very natural look, or with a moist make-up sponge for a fuller finish to the whole face (including lips and eyes).. Begin with the forehead, the n[r]

25 For years, make-up was used as a disguise to hide imperfections and

create an image of perfect beauty, as dictated by the fashion of the era.Women gave themselves a different, more or less artificial-looking face with which to appear in public Make-up was a clear indication of a person’s role, class and rank in society

Going back to Antiquity, the eyebrows and eyelids were stained with black pigments

Hebrew and Egyptian men and women lined their eyes with green or black kohl (malachite for the green and galena crystal for the

black).Women used a greasy, red-ochre based substance on their cheeks and lips to give themselves a fresher, more radiant appearance

The Greeks used powders and oils, which they blended with mineral and vegetable pigments, to create shades of white, red or black

A variety of other salves and unguents, made of chalk, flour and white ceruse (a lead derivative), were also widely

employed at the time.Antimony powder, charcoal and kohl were used on the eyelids, eyebrows and lashes

In the Middle Ages, the Church condemned physical beauty,

preferring the inner beauty of the soul It was said that God could not recognize his sheep beneath thick layers of make-up

Beauty was to return again later, with Catherine de Medicis who wore her make-up in the Italian style

Women suffered to be beautiful

The skin of the face, neck and bosom was whitened with mercury chloride which burnt the skin.The cheeks, chin and ears were reddened to make people look healthier

In the 17th and 18th centuries, "Les Précieuses", as high society French ladies of the time were called, began to wear make-up A pale complexion was the privilege of nobility (in contrast with the brown, swarthy faces of peasant folk) Noble women wore garnet-red, while wealthy commoners showed a preference for paler colours Courtesans wore a shocking shade of vermilion called madder-red.Veins were accentuated in blue, and beauty

Nefertiti

With the approach of the French Revolution came the trend for a more natural look

In the 1830’s "Romanticism" was the fashion.Women were expected to look diaphanous and languid and the skin very pale and heavily powdered

The 1880’s saw the return of rouge, although applied far more discretely than in the past

In the puritanical 19th century, make-up was regarded as improper and as something used solely by women of ill repute

It was in the 1920’s, with the introduction of the Garỗonne style, that make-up really grew in popularity.Women were independent, they cut their hair, lined their eyes with black pencil, wore rouge on their cheeks and painted their lips bright red, with "lip stick"

Then came the 1930’s, and the creation of the very first tinted foundations which followed the ever-changing trends of Hollywood fashion Make-up was becoming an increasingly sophisticated business

The 60s were the years of cinematic glamour The ideal woman was refined and sophisticated and the look disciplined and constructed

Graphic make-up enhanced the eyes and thick lines, eye-shadow and false eye-lashes were in fashion

The 70s was the era of techno-glamour Pastel colors and chromatic

contrasts A combination of Pre-Raphaelite purity and aggressive charm A celebration of colors, and make-up bags bursting with eye shadows,

lipsticks, blusher, mascara… The total make-up look

Then the 80s arrived and with them, the rich, lavish look Strong make-up and opulent, intense colors This was the new era of glamour, luxury, eccentricity and the ideal woman: bronzed beauties, television stars, body-building and the monokini Make-up was bright, lips were glossy and

pearly… make-up became fast and compact

The 90s was the era of inner beauty Charm was synonymous with personality and people were looking for character, not just beauty Transparent make-up and personal, individual choice was the trend… unique, custom-made products, for an la carte look Unadorned colors which followed the New Age minimalism

The year 2000… has begun with the rekindling of an old female passion:

L'Occitane Make-Up Collection

Color first appeared in Provence, when millions of years ago, the angry elements transformed the earth of the Luberon hills into a palette of reds, yellows and browns.This was the origin of ochre, and with it came color

Inspired by the light and colors of the Provenỗal landscape, LOccitane Make-Up Collection offers a wide selection of shades and nuances for women to enhance their natural beauty

How to present the product range ?

Reminder :“Not the color, nothing but the nuance’’

A multitude of different shades and colors, created by a special light the light of the sun.The sun, symbol of Provence Provence, a land of color the colors of make-up brought to you by L’Occitane

“Not the color, nothing but the nuance’’ Paul Verlaine

Range structure

The complexion

The eyebrows and eyes The lips

Matt, transparent, even, natural and velvety is how all women would like to describe their skin.And this is precisely the reason why enhancing the

complexion is an important, first-stage in the art of making-up.A wide variety of foundation textures, powders and blushers are available to help us achieve the desired effect : concealer, liquid foundation, powder foundation, compact powder and blush

Whether the texture be light or creamy, comfortable or long-lasting, foundation should always be chosen to match the skin’s natural coloring (carnation) and be adapted to skin type (normal, dry, etc.)

What is a foundation ?

A tinted, insoluble pigment-based product designed to smooth and enhance the carnation, conceal blemishes and accentuate or soften the features Foundation should always be perfectly adapted to individual skin type Foundation is available in the following textures :

• powder, • compact, • cream, • liquid

What is a powder ?

Powder is a light, fine-textured substance made of minute micro-particles, used to create an even complexion and conceal imperfections Powder enhances and "fixes" make-up and provides a smooth, matt finish A powder should never change the color of a foundation Some powders are formulated to correct skin coloring (green powder to conceal red complexions and broken veins).The terms best used to describe a powder are : sheer, light, invisible, smooth, light-enhancing, satin, matt or powdered finish

Recommendations

Some women dislike the word "foundation", which is often associated with a covering product that "suffocates" the skin If this is the case, try using alternative terms such as : tinted cream or moisturizer, which evoke a lighter texture Prefer the use of the

terms : "velvety finish", "extra-smooth effect" or "full finish" rather than "cover’’ or “covering".

25

Concealer

wooden pencil, metal cap, 1,7 g - 0.06 oz, cardboard box

Apply in a downward direction, from the inside of the eye, to the hollows of the wings of the nose. Apply with tapping movements, to avoid pulling the skin tissue.

• Beeswax : softening (8.6 %)

• Castor oil : soothing, softening and nourishing (7.3 %).

• Rice wax : moisturizing, softening and invigorating (6.8 %).

• Carnauba wax : softening (2.6 %).

Action

Application

Composition

Notes

The essential corrector pencil which hides all small skin imperfections, scars, dark circles, spots, thread veins, wrinkles and fine lines, in a completely natural way (for the face and body) Its soft texture is moisture resistant and easy to apply

Shades See the shade chart on the lastest pages of this range.

Useful tips

• For a perfect lip contour, use around the lips, at the corners of the mouth • Always use a shade lighter than your

Soft Touch Foundation SPF 10

glass pump-bottle, 30 ml - 1.01fl.oz, cardboard box

Use over your regular day cream Apply in little touches, with the fingers or a moist sponge, over the entire face (including eyes and lips) Start on the forehead, moving down to the nose and chin, then blend outwards, not forgetting the neck.

Choose a color that matches your complexion and hair color.

See Complexion tips and advice.

• Candelilla wax : moisturizing (1 %) • Silk proteins : moisturizing (0.1 %) • Natural sun filter : mica (4 %)

Action

Application

Composition

Notes

Perfectly combines the softness of a

foundation with the matt properties of a

powder Evens and brightens the complexion thanks to its light reflectors Moisturizes,

matifies and protects from harmful external factors (contains a natural sun filter)

25 Liquid Foundation SPF 20

30 ml - 1.01 fl.oz glass pump-bottle, cardboard box

Apply directly with the fingertips, or using a moist make-up sponge, after the application of a day cream to the whole face (including lips and eyes). Begin with the forehead, working down to the nose and chin Blend towards the sides, including the neck.

Choose the foundation color in harmony with the complexion and hair color.

See Complexion tips and advice.

• Vitamin E : antioxidising (0.015 %). • Algae extract : immediate firming effect,

regulates the secretion of excess oil (0.2 %). • Beeswax : softening (0.18 %).

• Natural sun filter (SPF 20) : mica (0.7 %), titanium dioxide (9.6 %).

Action

Application

Composition

Notes

A light, liquid foundation which conceals imperfections and helps balance the secretion of excess oil. Moisturized and protected (SPF 20), the skin appears soft, supple and velvety smooth.

Notes

Composition

Fond de teint poudre SPF 15 metal compact box + sponge, g - 0.32 oz, cardboard box

• Talc : product base (31.4 %). • Natural sun filters : titanium

dioxide (17.3 %) and mica (20.2 %). • Zeolite : softening (0.6 %).

• Seaweed extract : immediate firming effect, regulates the secretion of excess oil (0.25 %).

Action

Application

This powder foundation combines the silky effect of a powder with the covering properties of a

foundation It can be applied in two ways : directly onto the skin or using a moist

make-up sponge It gives a matt and velvety finish Its moisturizing formula, enriched with UV filters (SPF 15), guarantees balanced, non-drying protection, with a natural finish.

Apply gently with a make-up brush for a very natural look, or with a moist make-up sponge for a fuller finish to the whole face (including lips and eyes) Begin with the forehead, the nose and chin Blend towards the sides of the face,

including the neck.

Choose the foundation color in harmony with the complexion and hair color.

See Complexion tips and advice.

Notes

Composition

Compact Powder 9.6 g - 0.34 oz, metal box with sponge, cardboard box

• Talc : product base (78.3 %).

• Natural sun filter : mica (7.2 %). • Corn starch : “fixes’’ make-up (2.6 %).

Apply with a make-up brush for a refined, soft, matt finish without rubbing, so as not to move tissues.

Apply with a powderpuff for a more sophisticated effect.

Ideal for make-up touch-ups during the day, its compact metal box is easily transportable in the hand bag.

Choose the foundation color in harmony with the complexion and hair colors.

Action

Application

It “fixes’’ make-up for a

long-lasting, translucent, matt finish Can be used after the foundation or on its own.

Blusher 5 g - 0.17 oz, metal compact box, cardboard box

Using a blusher brush or a powderpuff, apply to the cheekbones.

See drawing on how to apply blusher on the following pages.

• Talc : product base (83.2 %).

• Corn starch : "fixes" make-up (6%). • Natural sun filter : mica (2.3 %).

Action

Application

Composition

Notes

Final touch of the foundation

make-up, the light texture of this blusher lifts the complexion and sets off the face for a radiant look

Its ultra-fine formula is easy to apply and provides a smooth, even finish.

Perfumed Powder :

«Elixir de lumière»

plastic box with powder puff, 7,5 g - 0.26 oz, cardboard box

Easy to apply, using the powder puff Can also be applied with a powder or blusher brush, to the parts of the face, body or hair you wish to

enhance, to give extra radiance and light. Can be applied evenly :

• over the entire face and body, for a luminous, luxurious effect.

• on the eyelids and cheeks, for a metallic effect.

• Mica : product base (85.6 %).

• Aromatic composition of essences of African flowers (1 %).

Action

Application

Composition

Notes

“Elixir de Lumière” perfumed powder comes in a range of shades inspired by the colors of sun-kissed lands It subtly enhances and

perfumes the face, décolleté, body and hair. The powder warms the skin, giving it a

terracotta golden, pink or coppery glow, for a truly radiant complexion.

Complexion : Tips and advice

Foundation and concealer are the basic elements of any make-up.

Foundation

• Before any demonstration, check that your client uses a day cream If not, apply a day cream (moisturizing active care for normal skin, matifying cream-gel for oily skin, etc.) over the face, and shea butter on the lips.

• The color of foundation should respect the natural complexion and is applied to the forehead and cheeks (the face should be free of all make-up).

• Fluid foundation should be warmed in the palm of the hand for easier application Blend in well, for a transparent, even

complexion.

• Take particular care to blend in the foundation under the eyes

(especially in the case of small fine lines) spreading it evenly, to avoid “clogging” Then apply powder.

• Lighter shades brighten the complexion and give a

sophisticated look.Darker shades give a healthy, sun-kissed look.

• To improve the complexion and hide skin imperfections,

without the full covering effect of a foundation, mix a small amount of moisturizer with the foundation Apply generously to the face and neck, and quickly massage in Do not apply too much product around the eyebrows and under the eyes.

• For a perfect complexion finish, apply small touches of fluid foundation with a sponge applicator or with the fingers (to the inner and outer corners of the eyes, under the arches and wings of the nose).

• For a fresh, satin-smooth finish, not powder the face The foundation is all you need.

Complexion : Tips and advice

(continuation)

Concealer

• Can be applied before or after foundation.

• Used over the eyelids, it evens the eyelid before the application of eye make-up.

• Apply to the inner corner of the eye, moving down to where the wings of the nose start and blending in well under the eye,

brightens the eyes.

Powder

• For women who not wear a make-up base, take a brush and dust the face with a tanning powder, the “Sienna earth”

compact powder, or “Sienna” blusher, for a natural, golden glow. Or use a powder that matches your complexion.

• Let the foundation “settle” for two or three minutes before

applying the powder Only apply powder to the areas which are prone to shine, such as the chin, nose and forehead Remove all excess powder around the eyebrows and from fine facial hair using the powder brush.

• If the face is over-powdered and “chalky”, spray with a fine mist of water, taking care to avoid the eyes, or with a toner if this is in a spray format.

• To hide a double chin, use a powder with a darker shade, for a subtle camouflage effect.

• To soften and refine a wide nose with thick wings, lightly apply darker powder around each wing in an upwards direction. To shorten a long nose, apply a darker shade to the end of the

nose, between the nostrils.

Blusher

Complexion : Tips and advice

(continuation)

An oval face

This shape does not require any particular correction Outline the natural contours by applying “healthy glow” blusher to the

cheekbones For the evening, enhance the face by hollowing out the cheeks with a dark blusher that matches the complexion.

A square face

Apply blusher horizontally, from the nose to the temples Add a darker touch at the hair roots and on a prominent jaw bone, to round out the face.

A round face

Blusher should lengthen and slim down the face Apply in a triangle starting near the eye, and moving towards the temples Add a little dark blusher to the jaw bone and

A long face

Apply blusher horizontally and on the cheekbones.

A triangular face, pointing downwards

Blusher is not essential If applied, it should be horizontal over the

cheekbones, from the nose towards the temples.

A hexagonal face

Make-up is applied as for a square face i.e blusher is horizontal, across the face However, to reduce the heaviness of the lower part of the face, apply a dark, matt blusher under the chin and blend in over the jawbone.

Complexion : Tips and advice

• Always apply blusher in small quantities.

• During application, ask the client to smile, as this gives the face a more “healthy look” Depending on the shape of the face, the cheekbones will be located differently So blusher should be applied to the “bump” of the smile.

• You can also use two blushers simultaneously: a darker shade to camouflage and a light shade to enhance and brighten.

• If there is excess blusher or it is too dark or too strong, blend in well with a brush (so the hair lies flat) If there is still too much color, correct by applying transparent powder over the excess.

• For a coppery or tanned skin (or black skin), you can use “Sienna” blusher as a compact powder over the whole face, to

enhance its “healthy”, tanned look (acts as a sun powder) .

• Choose blusher according to lipstick color.

• For a really natural blusher look, choose a shade which closely resembles the color of your skin when you blush.

• Brown shades help to shape and sculpt the face.

• To soften a facial contour, apply blusher under the chin and move upwards.

• To reduce a prominent jawbone, apply blusher along the jawbone and blend in towards the cheeks.

• To hollow out the cheeks, apply blusher under the cheekbones and blend in towards the corners of the mouth.

Complexion : Tips and advice

25

The Eyes and Eyebrows

The eyebrows :

The eyebrows are a key feature which balance and frame the face Ideally, shaped like a comma, yet quite full and natural, the line of the eyebrows forms a gentle, sweeping curve, beginning at the top of the nose and ending on an imaginary diagonal line, which leads from the centre of the mouth to the outside edge of the eye.The ideal distance between the eyebrows is equivalent to the width of an eye

Making-up the eyes begins with the application of eyebrow pencil

Eyebrow pencil defines the line of the brows, conceals gaps, thickens thin brows or lengthens short brows

The eyes :

Never match blusher color with the color of the iris, to avoid “lackluster” eyes

Use an eyeliner, at least two shades of eye shadow and mascara as a final touch

Match eye shadow to the dominant color of the clothes

Notes

Composition

Eyebrow Pencil

Cedar pencil with metal lid, cardboard box, 1.1 g - 0.038 oz

• Castor oil : softening and nourishing (11.25 %).

• Coconut glycerides : emollient and moisturizing (5 %).

ã Rice wax : homogeneity and ôslipperyằ effect (12.8 %).

ã Talc : ôfixesằ make-up (21.4 %).

Action

Application

Used to shape, smooth

and conceal imperfections of the eyebrow.

First, brush eyebrows to put them in their place Then, apply the pencil on the eyebrow to finish off its natural shape, or over the entire length of the eyebrows, if necessary.

Apply it by small touches, imitating the eyebrows drawing.

Shades See the shade chart on the lastest pages of this range.

Useful tip

Composition

Eye Pencil

cedar pencil with lid, cardboard box, 1.1 g - 0.038 oz

• Castor oil : softening, nourishing and soothing (16.5 %).

• Coconut glycerides : moisturizing and emollient (14 %).

• Rice wax : moisturizing and softening (7.9 %). • Vitamin E : antioxidizing (1 %).

Apply at the base of the lashes, from the outside edge of the eye, towards the inside For a more natural effect, blend with a sponge applicator. Can also be applied to the lower lids and inside edges of the eyes.

Action

Application

Notes

Its lead provides a precise drawing and

underlining of the edge of the upper and/or lower eyelid It emphasizes the look.

Shades See the shade chart on the lastest pages of this range.

Useful tip

Notes

Eyeshadow

metallic case, cardboard box, g - 0.10 oz

First apply a bit of powder on the eyelid to «fix» make-up.

Then, apply with a finger, a make-up brush or sponge applicator.

See drawings on how to apply eyeshadows on the following pages.

• Talc : product base (65.3 %). • Natural sun filter : mica (9.7%). • Maize beard : silky texture (9.6 %).

Action

Application

Composition

An ultra-fine, divinely silky texture which deepens,

accentuates the eyes and catches the light perfectly.

Notes

Composition

6.5 ml - 0.22 fl.oz baton format, cardboard box

• Paraffin : emollient (14.8 %). • Beeswax : softening (4.5%).

• Carnauba wax : softening (3.4 %).

• Senegalese acacia wax : softening, emollient and antioxidizing (2.3 %).

• Moisturizing agent (0.9 %).

• Pro-vitamin B : fortifying, sheathing (0.3 %). • Vitamin E : antioxidizing (0.015 %).

Apply to the top lashes, from the outside to the inside edge of the eyes, using an upward-sweeping motion to curl the lashes.

Avoid mascara on bottom lashes if you have circles under your eyes or puffy lower eyelid Always remove excess product from the brush before applying.

Action

Application

A finishing touch which thickens the lashes and accentuates the eyes It sets off the eye color and

magnifies the eye Sheaths, fortifies protects and thickens the lashes.

Volume Mascara

Shades See the shade chart on the lastest pages of this range.

Useful Tip

Notes

6.5 ml - 0.22 fl.oz baton format, cardboard box

Apply to the top lashes, from the outside to the inside edge of the eyes using an

upward-sweeping motion to curl the lashes.

Avoid mascara on bottom lashes if you have circles under your eyes or puffy lower eyelid. Always remove extra product from the brush before apply.

• Beeswax : softening (20 %).

• Carnauba wax : softening (2.5 %).

• Bitter orange extract : softening and anti-inflammatory (0.2 %).

• Vitamin E : antioxidizing (0.015 %).

Action

Application

Composition

A waterproof,

vitamin E enriched mascara which immediately accentuates the eyes

Fortifies, lengthens and protects the lashes for a long-lasting, natural look.

Waterproof Mascara

25

25 Eyes : Tips and advice

Eyeshadows

• Use eyeshadow alone or by combining a light shade with a dark shade

• Apply eyeshadow with a brush, starting with the lighter shade Always blend in well after application

• Dark and pearly eyeshadow can be applied more evenly with a sponge applicator

• To avoid eye shadow from forming “wrinkles” (a ripple effect), powder around the eye contour with loose powder or colorless compact powder (or the same shade) to fix it in place

• To correct badly applied eyeshadow, dip a cotton bud in your foundation and gently apply around the eyelids

• For sparkling eyes, choose pure, refreshing shades, such as beige, iridescent colors, lilacs or purplish-reds

• When using an pastel eyeshadow, give eyes more emphasis by lining eyes with an eye pencil and/or mascara, to avoid overpowering other eye make-up

• Make-up should melt and blend into the face So avoid applying too much make-up around the eyes

• Lightly powder under the eyes, to fix “wandering” particles of

eyeshadow When eyes are made up, blend in the eyeshadow with a few brushstrokes (the brush you usually use)

• Dark shades mark or hollow out features, while light shades enhance and brighten eyes Take care with bright, seductive shades, as these tend to focus attention on the eyes and rarely give a natural look

Eyes too close together

To move the eyes apart, use a light eye shadow in the inner corner of the eye and then apply a darker shade, starting from the middle of the eye and

blending outwards On the same area, line the hollow of the eye orbit with an eye pencil Then blend in Pluck the area where the eyebrows start, to increase the widening effect.

Eyes too far apart

To bring eyes closer together, apply the eye pencil, moving from the outer

corner to the inner corner, while

spreading out towards the nose Blend in Blend in a dark eye shadow in the

inner corner of the eye Apply a light-colored, bright eye shadow under the outer eyebrow arch The eyebrows can be brought closer together using a pencil.

Eyes which are too “straight”

Often a feature of long faces With a brush, apply a very dark eye shadow horizontally along the edges of the eyelashes, moving up a little towards

the outer edges of the face Using an eye shadow, bring the eyes outwards towards the temples Shape the eyebrows so they slightly arch upwards, then move down over two-thirds of the eye.

Round or protruding eyes

To open up the eyes, blend in a dark eye shadow over the moving part of the eyelid by spreading outwards,

avoiding the inner corner which should stay light in color Darken below the eyebrows in the outer corner, with a

bright eye shadow Pluck eyebrows, shaping them upwards if possible.

Eyes : Tips and advice

Deep-set eyes

Apply a light eye shadow on the

moving part of the eye, to give volume. Then reduce the arch of the eyebrow using a dark pink or orange-colored eye shadow Reshape the eye orbit using a

medium shade and blend in Line eyes with a fine eye pencil. Lightly pluck eyebrows to widen the eyes and reshape by drawing them upwards.

Almond and slanting eyes

With almond eyes, emphasize the eye shape by drawing the eye pencil in an upwards direction Apply eye shadow, moving in the direction of the temples. Using an eye pencil, line the inner edge

of the eye Slanting eyes require the same type of make-up, but with greater blending Dividing the eyelid into two equal parts, apply a light shade to the area nearest the nose and a darker shade to the other, blending in well.

Eyes that slope downwards

Blend in a dark eye shadow from the middle of the moving part of the eyelid, and up towards the eyebrow Apply a light shade to the inner corner Line the eye with a pencil, starting from the middle of the eye and getting thicker and moving up towards the eyebrow (to raise the eye).

Eyes : Tips and advice

Mascara

• Mascara is essential for enhancing the eyes, even if lashes are very long and thick If this is the case, only apply to the tips

• Apply with the eye half-closed by looking downwards and pulling lightly on the upper part of the eye

• If there is excess mascara, hold a tissue between the upper and lower lashes and blink several times You can also use an eyebrow brush

• If the eyebrows are very light, color the hairs with mascara, which acts as a dye

Eyebrow pencil

• Always sharpen your pencil before use

• To give a natural look to eyebrows with excess make-up, wipe a cotton bud over the eyebrow

• In the case of bushy eyebrows, shape and neaten with an eyebrow brush moistened with hair spray

• To hide slight skin imperfections, such as spots which are forming or have appeared (impossible to conceal), it is better to transform them into beauty spots using a dark brown eyebrow or eyeliner pencil

Eyeliner pencil

• If the pencil is too dry and sticks to the skin, you can soften the point by gently turning it on the back of the hand

• To fix the pencil, lightly powder around the edge of the lashes using a brush

Eyes : Tips and advice

Lips

Lipstick is the final touch to any make-up and brings radiance to the face In addition, it protects lips against the harmful effects of the sun and cold weather.

Depending on the chosen color, you can give facial make-up a sophisticated look (red, garnet-red, all deep colors) or natural look (beige, light pink, transparent, all light colors).

Choose a lipstick shade that harmonizes with the other colors and style of your chosen make-up Light make-up needs a

darker shade and a golden-colored make-up, a lighter, luminous shade.

Always prepare the lips first, by applying foundation and powder before lipstick.

Lips can be reshaped with a lip liner pencil, taking care to outline right to the corners of the mouth Using a pencil allows you to easily correct any mistakes - simply remove any unwanted pencil lines with a cotton bud soaked in make-up remover.

Notes

Composition

Lip Pencil

1.1 g - 0.058 oz cedar pencil with metal lid, cardboard box

• Palm oil : nourishing, emollient and anti-ageing (24.9 %).

• Talc : ôfixesằ make-up (21.8 %). ã Beeswax : softening (4.02 %). • Vitamin E : antioxidizing (1 %).

• Coconut glycerides : moisturizing and emollient (18.05 %).

Action

Application

Prevents lipstick from «bleeding» Does not dry lips and provides a natural finish.

Apply directly to the lip contour before using lipstick.

See drawings on the following pages.

Notes

Lipstick

metal, 4.5 g - 0.16 oz lipstick, box packaging

Apply the lipstick using a lipstick brush after drawing-in the lip contour using a lip pencil. Remove any excess lipstick with a paper tissue, then powder for a long-lasting hold.

• Lanolin-free.

• Candellila wax : nourishing and emollient (9.35 %).

• Beeswax : softening (3.5 %). • Vitamin E : antioxidizing (1 %). • Vitamin A : anti-ageing (0.25 %).

• Shea butter : softening, nourishing and antioxidizing (0.1 %).

• Natural UVA-UVB sun filters : mica (1.1 %), titanium dioxide (1.9 %).

Action

Application

Composition

It provides lip sensuality.

Extremely comfortable to wear, it leaves the lips looking soft

and supple with its vitamin E and beeswax enriched formula.

It nourishes, moisturizes and protects them against the harmful effects of UVA-UVB rays.

Lipstick pencil wooden pencil, 1,7 g - 0.06 oz, carboard box

Apply directly to lips and the lip contour.

• Castor oil : nourishing and soothing (10.7 %)

• Beeswax : softening (8.6 %) • Candellila wax : emollient and

moisturizing (1.4 %)

• Rice wax : moisturizing and softening (1.2 %).

• Vitamin E : antioxidizing (1 %).

Action

Application

Composition

Notes

Shapes the lip contour and colors lips like a real lipstick It moisturizes, softens and protects and gives perfect hold.

Lip Gloss

metal box, 4,5 g - 0.16 oz, stick , cardboard box

Apply the lip gloss with a brush after lining the lips with a pencil (optional) Can also be used over lipstick for fuller, seductive lips.

• Paraffin : emollient (14.3 %). • Candellila wax : emollient and

moisturizing (10.1 %).

• Vitamin E : antioxidizing (0.04 %). • Talc : absorbent (4 %).

• Natural sun filter : titanium dioxide (2.2 %).

Action

Application

Composition

Notes

Lightly colors the lips with a transparent, glossy finish Its rich, lightweight texture glides onto the lips to give a natural,

luminous finish Nourishes and protects lips

25

Lips : Tips and advice

Application of lip pencil

• For perfect application of a lip pencil, follow this order :

• A lip pencil gives lips a sharper make-up result.You can also reshape lips and prevent lipsticks from ôbleedingằ

ã In case of fine lines, smile widely when lining lips for a clearer contour

• The color of the liner should harmonize with the color of the lipstick or be a shade darker

Application of lipstick, lipstick pencil, lip Gloss

• Apply lipstick with a brush from the middle of the mouth, moving outwards

• Lip Gloss can be applied directly to the middle of the lips, for fuller, more seductive lips

• For improved hold, apply a little foundation before applying the lipstick pencil

• After applying lipstick, gently dab with a tissue to absorb any excess • If lipstick is too dark, liven up the color with a lip gloss or lighter

lipstick, and dab lips with a tissue to prevent make-up looking too «thick»

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Correcting lips

Lips too thick

Apply a little foundation aver the mouth Draw a pencil line inside the lips’natural outline.The mouth will appear smaller if the lip pencil and color blend in towards the corners Use more subtle colors and avoid lip gloss

Lips too thin or too flat

Using a light-colored pencil, draw a line just

beyond the natural border of your lips Fill in lips with a lip pencil, lipstick pencil or lip gloss.The lipstick can be lighter than the pencil In this way, the mouth will appear fuller

Corners of the mouth droop

Hide the corners of the mouth with a little foundation or concealer stick Draw a line, moving upwards at the corners of the

mouth Round out the lower lip and reshape the upper lip with fine corners that move up towards the edges.Then, fill in lips, following the pencil lines

Irregular shaped or asymmatrical lips

Rebalance lips by reshaping the mouth with a pencil, according to its size If it is too thick, reduce the side which is too thick and if it is too thin, incresase the volume of the thinner part Or you can cheat by using two different colors Use a

darker lip pencil and lipstick for the thicker lip and a slightly lighter shade for the thinner lip

Lips : Tips and advice

Minimal make-up

5-minute make-up

The minimum time required to look presentable at home or outdoors: - Start with the concealer stick A small stroke applied to each area to be

corrected and covered is enough - dark circles, inner corner of the eye and small skin imperfections - then blend in with the finger

2 - Apply the compact powder foundation (with the powder brush) To brighten the complexion, apply a little blusher or “Sienna earth” tanning powder on the cheeks and upper eyelids If no foundation is used, simply cover red areas of the nose and chin

3 - Apply a coat of brown or black mascara

4 - Apply a lip gloss, choosing a color that harmonizes with the rest of your make-up

10 minute make-up

It is the time needed to be perfectly groomed every day The difference between this and the minute make-up is the extra time required to apply make-up to the eyes and lips with more care

1 - Start with the concealer stick A small stroke applied to each area to be corrected and covered is enough - dark circles, inner corner of the eye and other small skin imperfections Blend in well with the fingers - Apply foundation for an even, luminous complexion Blend in well - Fix the concealer and foundation with a loose or compact powder - Draw in or shape eyebrows with an eyebrow pencil (natural colors

such as brown, etc.)

5 - Apply a light eye shadow over the eyelids and blend in well, starting from the edges of the lashes Apply a medium color eye shadow to the outer corner of the moving part of the eyelid

6 - Draw a line along the lashes with an eyeliner pencil (black or brown) Blend in well with a brush, to soften the line (you may use a very dark eye shadow instead of a pencil line)

7 - Apply one or two coats of mascara (brown, black, etc.) - Apply blusher

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Differents types of beauty

Black women

Black or mixed race skin can sometimes be oily To achieve good make-up hold, avoid using a foundation which is too oily and fix and matify make-up with a compact powder

• Choose a foundation which is slightly lighter than the complexion, with a hint of apricot If a very dark skin has no major imperfections, simply apply powder over the face (a very dark shade)

• To give relief, hollow out the cheeks and wings of the nose with a dark brown blusher, if the skin is light enough However, if the complexion is very dark, apply a light blusher over the cheekbones near the eyes and on the bridge of the nose

• Give maximum emphasis to eyes, eyebrows and cheekbones and soften the appearance of full lips

• Enhance eyes by lining them along the base of the upper lashes and inside the lower eyelid Use a strong, sufficiently dark color over the moving part of the eyelid, to avoid the eyes from appearing too round The eye hollow is not prominent and can be emphasized with a black

pencil while the area under the eyebrow should be lightened

• The cheekbones are emphasized with a strong colored blusher near the eyes Dark red colors darken white skin, but bring brightness to black skin

• If your lips are full and if you want to reduce them, they can be covered with foundation and reshaped in a subtle, natural way, using a dark brown pencil Choose a browny-red shade which softens the strong curve of the lips and brings radiance Use a fuschia or orange shade on the lips, which harmonizes with the clothes

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Differents types of beauty

(continuation)

• The colors which best suit dark skin are deep reds, browny-reds and all shades of brown

Asiatic women

The Asian woman is blessed with a natural grace and sophistication This refinement can be emphasized

• Brighten the complexion with a light, luminous foundation Avoid ochre and pink shades

• Powder should be porcelain or colorless

• Apply blusher high on the cheekbones, towards the temples and only on the lower cheek for a particular “fashion” look, as this tends to widen the face The blusher should harmonize with the other colors and a pinky shade is preferable Stronger pinks are suitable for medium to dark skin and light pinks for paler skin Hollow out the cheeks by applying

“Sienna” blusher to the outer edges in a vertical direction • If you want to reduce the size of your nose, it can be refined

with a bistre colored make-up, applied from the eyebrows and moving down along the wings of the nose Enhance the nose with a white line along the bridge of the nose to its end, to bring it forward

• For a natural make-up look, apply a light color over the whole eyelid Then apply a medium color from the base of the lashes which covers

two-thirds of the eyelid

• If there are sufficient lashes, apply 2-3 coats of mascara If lashes are slightly longer, they can be curled

• The lip contour is outlined with a dark red pencil, with carefully defined corners The lipstick color should harmonize with eye make-up and clothes Most shades of red can be used for this type of face Pale colors are particularly suitable Reddy-browns or dark reds are more attractive than orangey-reds

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Differents types of beauty

(continuation)

• To open up and emphasize the eyes, line the eyes with an eyeliner pencil The line should simply follow the shape of the eye A thick line is drawn over the upper eyelid to cover it The line should be invisible when the eye is open The lower line is very fine, oblique under the line of the lower lashes and should leave the eyes at their outer edge, to enlarge the eyes as much as possible A light pencil can be applied inside this line, to the inner edge of the eye A dark make-up is applied above the eyelid fold and blended in a circular movement towards the eyebrow

Latin women

For a natural looking complexion, choose a yellow/orange shade of

foundation (such as bronze ochre) Take care with pink or overly orange shades of foundation Avoid using browns as this drains and dulls the face The same rules apply when choosing a powder It is important to add a touch of highly colored blusher to the cheekbones Shades of pink and not oranges or reds, are most suitable

• For eye make-up, add touches of color here and there rather than all over Avoid old-fashioned colors such as fuschia Choose richer, darker colors such as purplish-reds, plum, deep pink and pink, terracotta

browns and purples, midnight blue and green Pearly white, gray-brown and sandy shades will dull the eyes

• Dark colored lipstick will always give lips a natural, harmonious look Softer tones such as pinky-beige and neutral brown, are also suitable However, colors which are too bright, such as oranges and coral pinks, should be avoided

• Eyes well-defined with a black liner always give a seductive look

However, take care not to apply too much make-up to the mouth, or you will end up with an overpowering “evening” or “haute couture” look • Never darken or lighten thick eyebrows It is best to leave them as they

The storage of make-up

Approximately twelve months

Concealer

Water-based, it will last up to twelve months Oil-based, it will keep for approximately eighteen months

Approximately twelve months

Foundation

Powder

Blusher Approximately twelve months

From the opening of the product :

Eye pencil Eye shadow

Mascara

Lipstick

Clean every week and replace it every month

Approximately twelve months

Lip pencil

Replace after three to four months

Approximately twelve months

Approximately twelve months

Make-up brush

Sponge

Depending on the quality, it can last from three to five years (if cleaned every 2-3 days)

Notes

Accessories

A full-headed brush for the even application of powder Beech handle with brass ferrule and soft goat hair bristles

Powder brush

For the precise application of blusher powder Gently caresses the skin and

removes excess make-up for a smooth, even finish Linden handle with brass ferrule and goat hair

Practical, small and cleverly designed, this retractable brush is the perfect accessory for any trip It brushes away excess powder while helping even out facial powder

Blusher brush

Travel Blusher brush

Travel lipbrush

A practical, retractable lipbrush, for all occasions, designed with fine yet firm bristles for a perfectly precise result

Linden handle with brass ferrule and marten hair bristles

These elegant, refined products are

Notes

Accessories

(continuation)

Eyebrow brush

Rechargeable sponge applicator

Eyeshadow brush

Designed for two, different applications A brush side for grooming, and a comb side for separating the hair of the brows after the application of make-up

Linden handle with brass ferrule and synthetic fibre bristles

A clever, rechargeable sponge applicator for the application and blending of

eyeshadow and eye pencil

Linden handle and synthetic sponge applicator

Refill packets of 10 refills also available

Ideal for the subtle and precise application of eyeshadow It can also be used to soften and blend colours

Essential accessories For a perfect appearance, which means the

difference between an untidy and a sophisticated make-up look, it is important to use quality

accessories which are suited to your particular beauty type

These absorb any excess product and can also fix make-up after application

Use to remove the majority of your make-up (in the case of mistakes) after dampening with water Can also be used to evenly apply foundation when soaked in water and squeezed

Used to remove excess make-up, particularly from the corner of the eye, eyelids and lips etc Make-up can be removed more easily by first moistening the cotton bud with a toning lotion, make-up remover or foundation

Can be used to apply foundation to parts of the face which are difficult to reach This is important for achieving a perfect, smooth and even complexion

These help you achieve a perfect powder application, which stays in place

Essential for easier, more even application of eye shadow, blusher, lipstick and powder

These are used to neaten and shape eyebrows and separate lashes stuck together with mascara

Tissues

Cotton wool pad

Cotton bud

Sponges

Powder puff

Make-up brush

Essential accessories

(continuation)

Applicators, often made of sponge, can be used to apply and blend in eyeshadow

These come in all sizes to suit different sizes of pencil A well-sharpened pencil is essential for achieving a clear, precise line

Important for a perfect make-up finish The hairs should be plucked from the roots, without pinching the skin

Curls the lashes of the upper eyelid outwards, which

opens up the eye Particularly useful for Asian eyes, which have very straight lashes

Looking after your accessories

Always take good care of accessories, keeping them clean and in good condition Wash eyebrow/eyelash brushes, make-up brushes, sponges and powder puffs in warm, soapy water and leave them out to dry Natural hair brushes should occasionally be washed in alcohol or special products, to disinfect them and remove all traces of oil

Make-up applicators

Pencil sharpeners

Tweezers

Lash curler

Make-Up : Useful Sales Techniques

The "Open-Question" approach :

“Are you familiar with L’Occitane Make-Up Products ?’’, “Do you know our make-up range ?’’ (if she does, ask her which product she knows and offer her complementary products Otherwise, give useful tips and

technique).

“What style of make-up you feel suits you best ?’’ “What colours you prefer ?’’.

“How much time you spend putting on your make-up ?’’

If she shows any signs of objection, reformulate the question or ask a new question :

“I don’t have the time to put on make-up !’’

“Of course, I quite understand, but how much time you have?’’ or “I don’t know which products to choose.’’ (meaning “show me’’)

“What product you use at the moment’’ or “What are your most attractive features ?’’

Whatever the situation, you must always remember to reformulate your question or ask a new question before making a suggestion If your customer doesn’t want a full demonstration, try the

products out on her hand, explaining product formula and effect as you go Tell her that our products are not tested on animals and explain her the easy-to-apply and play sides of make-up (talk about colours, trends and feminity) Settle an appointment when she can come back, at a quiet

moment, and be made-up

Make sure you offer her a product sample pack (includes a make-up brush and sponge applicator) and a brochure

To end the conversation, suggest a positive alternative. this technique is redoubtable !

“Do you prefer the Agate or Alexandrite lipstick ?’’

Shade chart

Natural Ochre

Soft Beige Natural Beige Bronze Ochre

Rosy Ochre

Ivory Beige Natural Bronze Golden Bronze Rose Beige

Soft Amber Natural Ochre Golden Sand

Pure Porcelain Rose Veil Dune Sienna

Copper

Soft Pink Sunny Gold TerraCotta

Blush

Perfumed Powder Compact powder

Powder foundation Liquid foundation Soft touch foundation Concealer

Foundation

Natural Ivory

Shade chart

(continuation)

Pear Grey Burnt Sienna Graphite Black

French Blue Cobalt Burnt Earth Crystal Rose

Slate Grey Antic Lavender Jet Black

Rose Quartz Slate Azural Brown Amber Willow Green

Cornaline Plum-Opal Hansa-Yellow

Moss Agate

Moon Pearl

Soft Sand Saphirre

Indigo Smoke

Burnt Earth

French Blue Jet Black Ebony

Crystal Primrose Carnation Glaze

Rock Rose

Eyebrows and eyes Eyebrow pencil

Eye pencil

Eyeshadow

Shade chart

(continuation)

Burn Jasper

Sandstone TerraCotta Plum Balma Brown

Natural Opaline Venetian Red

Andalousite

Fire Opal

Amethyste Apricot Agathe

Cameo

Desert Rose

Bohemian Garnet

Rose quartz Frosted Umber

Coral

Tephra

Golden Agathe Amber

Crystal Beige

Gypsum Copper Topaz Copper Topaz Golden Frost

Aventurine Heliodore Moonstone Geranium velvet

Lips

Lip pencil

Lipstick

Lipstick pencil