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internet marketing plan
STRATEGIC AND OPERATIONAL ELEMENTS OF AN INTERNET MARKETING PLANBUSINESS OVERVIEWTYPE OF BUSINESSENVIRONMENT SCAN:TRENDS IN • DEMAND• POLITICAL / LEGAL / ETHICAL• SOCIAL / CULTURAL• COMPETITION (OFF LINE)• TECHNOLOGY• PHYSICAL MARKETING RESEARCH:• POTENTIAL USERS OPINION• SUPPORT FROM WITHIN THE ORGANIZATIONMARKETING RESEARCH PROCESS:• PROBLEM / OPPORTUNITY• DESIGN (DESCR. / CAUSAL)• METHOD (I.E. SURVEY)• SAMPLING• COLLECTING DATA• ANALYZING DATA• REPORT INTERNET MARKETING OBJECTIVES(SMART), STAGEFIT WITH MARKETING OBJECTIVES OR SEPARATE PILOT / ORGANIZATIONESTIMATION OF BUDGETIN-HOUSE AND OUT-HOUSE RESOURCESTASK FORCE / HMR / RESPONSIBILITIESISP / HOSTING / SERVER / IT INFRASTRUCTURE / LINK WITH LEGACY SYSTEMS, SCALIBILITY ADVERTISING ON WEB SITE (?)COMPETITIVE ANALYSIS (ON LINE)TYPE OF TARGET AUDIENCE, READERSHIP, SUBSCRIBERS, VISITORS & SITE POSITIONINGWHAT DO YOU OFFER THEM???FITS WITH VISITOR NEEDS?ADDED VALUE CUSTOMER / COMPANYINCOME POTENTIAL / SERVICE / DOMAIN NAMEINTERNET STYLEWEB PROMOTION PLANSPECIFIC WEB CONTENT / LAY OUT, COMMUNITY, SEARCH, EXTRANET, SECURITY, PAYMENT, RISK ANALYSIS, ETC.DETAILED COST WORKSHEET . STRATEGIC AND OPERATIONAL ELEMENTS OF AN INTERNET MARKETING PLANBUSINESS OVERVIEWTYPE OF BUSINESSENVIRONMENT SCAN:TRENDS IN •. SAMPLING• COLLECTING DATA• ANALYZING DATA• REPORT INTERNET MARKETING OBJECTIVES(SMART), STAGEFIT WITH MARKETING OBJECTIVES OR SEPARATE PILOT / ORGANIZATIONESTIMATION