Đang tải... (xem toàn văn)
Theo Thy trudng Bp Cong thuong Ho Thj Kim Thoa, qua cuoc van ddng, y thye cua ngUdi tieu dung trong nude da cd nhUng chuyen bien ban dau, tUng bUde nhan thUe dung dan hon ve kha nang [r]
(1)<ij
Thanh tra M l C H I N H
Theo Bq Cong thuong, doanh thu bdn hang Viet ve nong thdn trong nam dau thuc Men cuoc van dong "Ngu&i Viet Nam uu tien diing hang Viet Nam" dd dot gan 1.500 ty dong - mot so mang nhieu y nghia Song, theo nhieu chuyen gia kinh te, thi trudng noi dia vdn chua duac cac doanh nghiep nude khai thdc hieu qua Ben canh tinh trang hang lau, hang gid xuat hien tren thi trudng, he thdng phdp luat bao ve ngu&i tieu diing hien long leo, dich vu hau mdi cua doanh nghiep chua tot khien ngu&i tieu diing nu&c da da biet den hang Viet nhung vdn chua coi hang Viet Id "su lua chpn so 1" Dd la nhitng thdng tin duac biet den tai Hoi nghi tong ket nam trien khai thuc hien cuoc van dong "Ngu&i Viet Nam uu tien diing hang Viet Nam" cua Bd Chinh tri
THEO danh gia cua Vien Nghien culi quan ly kinh te Trung UOng (CIEM), dan sd nUdc ta hien cd hdn 87 trieu ngUdi, dd 70% la dan sdtre Thu nhap binh quan dau ngUdi tai Viet Nam da dat hon myc 1.000 USD/ngUdi/nam, vdi syc mua lien tue tang qua cac nam Tdng cue Thdng ke cho biet, tdc dp tang tdng myc ban le cua Viet Nam nhOng nam gan day kha Idn, cu the nam 2008 tang 31,8%, nam 2009 la 18,6% va nam 2010 myc tang 22% Ty le tieu dung so vdi GDP cua Viet Nam cung thupc loai cao so vdi khu vyc neu nhU d Singapore, ty le la 55,9%, Thai Lan 67,7% thi d Viet Nam la 70%
Nhin lai mot nam M hien cuoc van dong
Hdng noi dang chiem UU the
Nam 2009, bdi canh kinh te Viet Nam va toan cau gap nhieu khd khan, Bp Chinh tri da phat ddng cuoc van ddng "NgUdi Viet Nam Uu tien dung hang Viet Nam" nham phat huy y chf ty cUdng dan tdc, xay dUng van hda tieu dung cija ngUdi Viet Nam, ddng thdi khuyen khich doanh nghiep nang cao chat lUdng san pham Hudng yng cudc van ddng, Bp Cong thuong vdi chUc nang va nhiem vu cua minh da trien khai nhieu hoat ddng nhU quang ba "Thuong hieu Viet", td chyc cac cudc thi "Tim hieu hang hda Viet" nham tuyen truyen, quang ba hang Viet Nam va cac thuong hieu uy tin Ben canh viec day manh xue tien thuong mai tai thj trudng nUdc, giam sat, td chUc hang tram dot dUa hang Viet ve ndng thdn, Bd Cong thuong
da chi dao lUc lupng Quan ly thi trudng phdi hdp vdi cac cd quan quan ly nha nUdc tai cac tinh, phd giam sat hoat ddng nay, nham bao dam chat lUdng hang hda cho cac dpt ban hang
Theo danh gia cua Bp Cong thUdng, cudc van ddng "NgUdi Viet Nam Uu tien dung hang Viet Nam" da tao dieu kien thuan Ipi de san xuat nUde phat trien, la cO hoi de doanh nghiep nang cao uy tin thUdng hieu vdi ngUdi tieu dung Sau thye hien cudc van ddng, nhieu doanh nghiep da cai thien dang ke ve m l u ma, chat lupng san pham theo tieu chuan qudc te, dap ung yeu cau cua ngudi tieu dung nham tung bude thay ddi hanh vi tieu dung cua ngUdi dan Ket qua dieu tra cua nganh chyc nang mdi day cho thay, sau gan
nam thUe hien chUOng trinh tren, da cd hOn 58% ngUdi nUdc quan tam den hang Viet, sd trUdc day chi d mUc hon 23%
Thdng ke cua Bp Cong thuong cho thay, doanh thu cua nhUng dpt dUa hang Viet ve ndng thdn Sd Cong thuong cac tinh, phdtd chyc len tdi gan 1.500 ty ddng Rieng Trung tam Nghien cyu kinh doanh va ho trp doanh nghiep da td chyc 53 dpt ban hang ve nong thdn vdi doanh thu dat hon 39 ty ddng NhUng ket qua cho thay, thUc hien cuoc van ddng "NgUdi Viet Nam Uu tien dung hang Viet Nam", hang Viet dang chiem dupe Uu the tren "san nha", md mot cd hdi Idn cho cac doanh nghiep viec phat trien thj trUdng npi dia
Khdng dinh vj the hdng Viet
(2)I Thanh tra Uq I C H I N H
Khdng phai ngau nhien ma hien nay, tai cac he thdng sieu thj Idn nhU: Co.op Mart, Big C, Maximart, Fivimart, Hapro san pham ngoai nhap chi chiem khoang 20 - 30% tdng lUdng hang hda Theo Thy trudng Bp Cong thuong Ho Thj Kim Thoa, qua cuoc van ddng, y thye cua ngUdi tieu dung nude da cd nhUng chuyen bien ban dau, tUng bUde nhan thUe dung dan hon ve kha nang san xuat - kinh doanh cua doanh nghiep Viet Nam va chat lUdng cua san pham, hang hda, djch vu Viet Nam Qua do, tam ly "sinh hang ngoai" cija mot bp phan ngUdi tieu dung da tUng bUde dupe day lui, tao dung mot phong each tieu dung mdi
Phu nUva gidi tre la hai nhan tdquan trpng viec thuc day sy thay ddi thi hieu tieu dung Neu nhU mot vai nam trUde, cac san pham my pham, thdi trang, thye pham ddng hop hang ngoai luon chiem Uu the, thi den gid gid da xoay chieu Rat nhieu ngUdi dupe hdi y kien, da khdng ngan ngai bay td: Hang Viet Nam da xac lap dupe vj tri cao ke hoach mua sam cija hp Bdi ho khdng chi lUa chpn hang Viet Nam cang nhieu nhung san pham re, dep, tdt, ma la mot each the hien tinh yeu dat nUdc Rat nhieu ban tre chia se: TrUdc day, hp rat thi'eh mua sam thdi trang "hang hieu" cua nUde ngoai Thang luong nao, hp cung tri'ch 1/3 de mua sam Nhung gan day, sau tim hieu ky ve cac san pham nUde, hp bdng nhan rang, chinh Viet Nam cung cd nhung loai "hang hieu" vdi chat lUdng, m l u ma khdng thua kem hang xuat x(i tU Thai Lan hay trung Qudc, tham chf cd mot sd loai tuong duong hang chau Au, gia lai re hon nhieu Vdi ngUdi ndng thdn, hang Viet Nam cang cd CO hdi chinh phuc Nhieu ngUdi cho biet, trUdc day hp thudng mua ao quan, dd nhya gia dung cua Trung Qudc Nhung tu tham gia mot Hdi chd hang Viet Nam td chyc tai dia phuong, hp nhan thay hang Viet tdt, re va an toan hon Vi vay, tU hon nCra nam nay, hp khdng chi mua toan hang Viet cho gia dinh sy dung, ma van ddng nhieu ngUdi cung ung hp hang Viet
Bang each tiep can tryc tiep va thiet thUc thdng
qua cac hdi chp, cac chien djch dUa hang Viet ve nhung khu cong nghiep, vung ndng thdn, rat niiieu doanh nghiep nUdc da k h i n g djnh va cung cd uy tin thuong hieu ddng dao ngUdi dan NhUng thuong hieu nhU sUa Vinamilk, nhya Dai Ddng Tien, may Nha Be, may Viet Tien, may 10, bdng den Dien Quang, thUe pham Vissan da trd lya chon hang dau cija da sd ngUdi tieu dung
De hdng Viet tiep tue bay cao
Neu nhu trUde day, hang Trung Qudc chiem the thuong phong tren thj trUdng Viet Nam vdi m l u ma da dang, gia re, mot bp phan phu nU va gidi tre cd dieu kien thich dung "hang hieu" Au, My de "the hien dang cap", hang Viet chi dUng d vi tri thy yeu, thi den gid, vi (he cua hang Viet da dupe cai thien dang ke Mot nhiJng nguyen nhan quan trpng tao nen sy thay ddi dd la chat lUdng va m l u ma cac san pham dupc cai tien, phu hop hon vdi nhu cau va thj hieu cua ddng dao ngUdi tieu dijng Khdng I't san pham "made in Viet Nam" (san xuat tai Viet Nam) bay gid da cd thuong hieu du syc canh tranh vdi cac hang ten tudi tren the gidi
Tuy nhien, chang dudng phia trUdc v i n rat dai de hang Viet thUc sU trd sU lUa chpn sd cua ngi/di tieu dung Can cd nhung thay ddi Idn chinh sach tie'p can ddi tupng cung nhU nhUng chi'nh sach thich hdp khac nham md rpng thj trudng la ddi hdi hang dau Lau nay, kha nang quang ba thUdng hieu san pham cua cac mat hang Viet Nam yeu Cac doanh nghiep nU6c chUa thuc sU nhan thUc dUdc, vai trd cua khau tiep thi nen dau tu cho cong tac nay, chUa tUOng xung vdi tam quan trpng cua nd Chj Phan Thj Tuyet Huong, can bd Cdng ty Det may Phong Phu, cho rang: "Cac doanh nghiep can to chUc nhieu hdi chp, nhieu dpt khuyen mai tap trung vao ddi tUdng la phu nU va gidi tre Vdi phUOng thye "mUa dam tham lau", ngUdi tieu dung se dan cd cam tinh va biet den nhung thuong hieu Viet Nam" Lay cdng cua Tan Hiep Phat lam dan chUng, chj HUOng ndi: "Neu biet each quang ba thi thuong hieu Viet se cd du kha nang de "danh bat" nhiJng ddi thu Idn den tU nude ngoai, ke ca nhung ten tudi khdng Id nhU Coca Cola hay Pepsi Cola"
Thuc te cho thay, cac chUong trinh dUa hang Viet ve ndng thdn, khu cdng nghiep, khu dd thj, chUOng trinh khuyen mai, hdi chp, trien lam da giup ngudi tieu dung dupe tie'p can trUe tiep vdi thuong hieu, doanh nghiep Viet Qua dd, ngudi tieu dung cd du thdng tin de so sanh, danh gia, tranh hang gia, hang nhai, hang nhap lau Day la dieu kien thuan Ipi cho hang Viet phat trien De tiep tue khang dinh the manh cua hang Viet, nhieu chuyen gia thj trUdng cho rang, dieu quan trpng ma cac doanh nghiep c i n quan tam khdng phai la doanh sd va Ipi nhuan, ma chi'nh la sU an toan syc khde va tuOng lai cho ngudi tieu dung, cho thj trudng va nen kinh te Viet Nam
(]^m tie'p trang 10)
(3)nanh tra L^ I C H I N H
sdc tre em, nan pha thai, nan ly hdn Can thiet thye trang bj cho gia dinh hieu biet va ky nang giao due cham sdc cho thai nhi, tre em va ngudi Idn, giup dd cac hp ngheo va can ngheo cd nhung dieu kien can thiet cho em 6uac cham sdc, hpc hanh
Can gan ket cac bp, nganh, cac hdi, doan the va td chyc cd lien quan den syc khde va tri tue cua ngudi cung chung syc "dem tai dan, cua dan va syc dan" xay dUng "Gia dinh hieu hpc - khde manh - van hda" "Gia dinh bdn tdt"- gia dinh cham lo thda man tdt bdn nhu cau co ban cua ngUdi, vdi nhung vien bdn tdt:
syc khde tdt: Biet each ty cham sdc, tu ren luyen, nang cao sUc khde Hpc tdt: Biet each tU hpc hanh sang tao Cd trinh dp giao due phd cap theo dp tudi
Lam tdt: Biet lao ddng, cd nghe Lao ddng gidi, cd sang kien, sang tao Sdng tdt: Can kiem, lanh manh, trung thye, nhan nghTa
"Gia dinh bdn tdt" hdi tu cac phong trao kinh te-xa hoi Idn cua dat nude noi ngudi phat trien toan dien, tu hpc hanh sang tao sudt ddi la te bao cua xa hdi hoc tap Vdi 90% sd hp la gia dinh bdn tdt, ca nude trd mot xa hdi hpc tap hien dai Dat nude ddi mdi dang ddi hdi mdi can bp, dang vien, doan vien hay la mot ngUdi thdng thai, dam nghT, dam lam, dam sang tao, dam nhan trach nhiem
Mdi ngUdi can bp quan ly - lanh dao cua Dang va Nha nUde hay phat huy manh me vai trd "Tam guong bdn tdt", dac biet la ban ITnh dieu hanh sang tao, van dung va phat trien sang tao tu tudng va tam gUOng Hd Chf Minh thdi dai toan cau hda - tin hpc hda cho dan ta ngUdi thdng thai, dan tpc ta dan tdc thdng thai, nude ta nUdc cdng nghiep hien dai theo dinh hudng xa hdi chu nghTa, giau manh, cdng bang, dan chu, van minh.l
(Theo Hoi Giao due, CSSKCO)
T h u o n g h i e u V i e t (neptiieo trang s)
Con ndi lo Idn nhat cua cac doanh nghiep Viet lai la van de lam the nao de kiem soat dupe chat lupng cac san pham ban tren thi trudng Theo dng Cao Tien Vi - Tdng Giam ddc Cdng ty cd phan Gia'y Sai Gdn, cho du doanh nghiep nd lUe san xuat nhung san pham chat lupng tdt nhung neu co quan chUe nang khdng du quyet liet viec bao hp nhan hang, kiem soat chat lupng san pham, de cho hang gian, hang nhai, hang gia tran lan thi se vd tinh giet chet sy ton tai cua cac doanh nghiep nUdc lam an nghiem chinh
Ba t i e u chi' c h o h d n g V i e t Tuy nhien, theo danh gia cua cac chuyen gia kinh te, ngoai viec nd lye tiep thi hang Viet den ngudi tieu dung, de chiem ITnh thi trUdng ndi dja, nhieu viec ma Nha nude, doanh nghiep can tie'p tue trien khai Bdi tren thUe te, van ton tai nhieu van de khien ngudi tieu dung ehUa the coi hang Viet la "sU lUa chpn sd 1" Ket qua cua nhdm nghien cUu Hdi Sieu thj Ha Npi thye hien nam 2010 cho thay, 93% ngUdi tieu dung dupc hdi cho biet cd yeu cau doanh nghiep bao hanh mua hang, nhUng % ngudi tieu dung dupe hdi khang dinh doanh nghiep khdng giai quyet khieu nai cua khach hang ve san pham, djch vu da cung cap, 45% ngudi tieu dung dupe hdi cho biet, giai quyet khieu nai cua hp vdi hang hda, dich vu, doanh nghiep td khd chiu Ben canh dd, he thdng phap luat bao ve ngudi tieu dung Idng leo khien cac doanh nghiep chua thye su nghiem tue viec bao dam quyen Ipi cho ngudi tieu dung Dieu da khien ngUdi tieu dung ehUa that man ma tin tudng vao cac loai hang hda cua doanh nghiep, nhat la cac doanh nghiep nude Theo ba Vu Kim Hanh - Giam ddc trung tam Nghien cUu kinh doanh va hd trp doanh nghiep (BSA): "Khuyen khich dung hang Viet, nhUng tinh than cua cudc
van ddng khdng he "bai ngoai", ddng cya ddi vdi hang hda cua nUde ngoai Tren thue te, day coi la nhUng ddi thu canh tranh de cho cac nha san xuat nUde phai cai tien cdng nghe, nang cao nang suat chat lupng, kieu dang, giam gia de dap Ung cang tdt hdn nhu cau cua ngUdi tieu dung"
De cudc van ddng "Ngudi Viet Nam Uu tien dung hang Viet Nam" dat hieu qua cao, nhieu chuyen gia cho rang, can cd sy hudng Ung dong bp ty cac phia: Nha nUdc, doanh nghiep va ngUdi tieu dung TrUdc het, cac cd quan nha nUdc phai coi viec SLf dung hang Viet la trach nhiem, la nghTa vu Ben canh do, Nha nifdc cQng can cd cd che van ddng cac don vj tieu dung hang ndi dja trcl nhung co quan tien phong hudng ung cudc van ddng cua Bo Chi'nh trj Viec nhanh chdng hoan thien he thdng phap luat bao ve ngu'di tieu dung vdi che tai xCr phat nghiem minh cung rat quan trpng nham giup ngUdi tieu dung dupc bao ve quyen Ipi mot each chinh dang, qua dd giup hp an tam hOn sCr dung hang noi dja Cac chuyen gia kinh te cho rang, yeu td quan trpng giup hang Viet chiem dupc cam tinh cua ngUdi tieu dung la gia ca, chat lUdng va djch vu hau mai Neu thuc hien tdt dUdc tieu chf nay, hang Viet Nam se day lui thoi "si'nh hang ngoai" cua ngUdi Viet Nam, chiem dupc vj tri xung dang tai thi trudng ndi dja.H