TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY WHAT IS TYPOGRAPHY? Gives a voice to written content Increases (or decreases) readability Gives content form and can shape a message Gives flow to the message TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY silly silly TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY danger danger TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY BUY NOW buy now TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY THROUGH THE CENTURIES Garamond Baskerville Bookman Futura Times New Roman Rockwell Helvetica Verdana 14th to 17th century 1920s 1930s 1950s 1990s SOURCE: ayanguasgil.net/category/typography/ TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY Serif Typeface Pin TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY SANS-SERIF TYPEFACE PIN TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY BASIC TYPEFACE ANATOMY ASCENDER Typography SERIF DESCENDER TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY BASIC TYPEFACE ANATOMY Typography CAP HEIGHT X-HEIGHT BASELINE THAT’S THE BASICS ONWARD & UPWARD! TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY ... ayanguasgil.net/category /typography/ TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY Serif Typeface Pin TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY SANS-SERIF TYPEFACE PIN TYPOGRAPHY THE ULTIMATE... ASCENDER Typography SERIF DESCENDER TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY BASIC TYPEFACE ANATOMY Typography CAP HEIGHT X-HEIGHT BASELINE THAT’S THE BASICS ONWARD & UPWARD! TYPOGRAPHY. .. message Gives flow to the message TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY silly silly TYPOGRAPHY THE ULTIMATE WEB DESIGNER • BRAD HUSSEY danger danger TYPOGRAPHY THE ULTIMATE WEB DESIGNER