Editor’s Note VOLUME : 14 ISSUE : MARCH 2019 Love it or hate it, there’s no escaping change! W hen Bob Dylan wrote the song ‘Times they are a-changin’ way back in the 60s he meant it to become an anthem of change for his times, which of course is what the song eventually became What Dylan did was to simply articulate the voice of his times, the mood The power lay not only in the song, but also in what it sought to evoke Indeed, power is central to the idea of change, which is what possibly makes it so terrifying too Very few of us are indifferent to change – we may long for it, enjoy it, hate it or are simply feel too overwhelmed by it But we can’t be indifferent to it And one thing is for sure- change is what keeps things evolving As you are reading this, I am hoping that the seeds of change are already being sown in the in store marketing industry – whether in terms of innovative new solutions showcased by exhibitors at the In Store Asia 2019 Expo or new ideas and thought processes in store marketing/brand visibility/ shopper engagement being explored at the In Store Asia Convention or in terms of inspiring new sparks being generated by the VM&RD Retail Design Awards… The idea is to have a platform to kick start change for the better After all, none of us can dispute the fact that if this industry has to grow and help the whole eco system rise to the next level, then change is a given This is why we have devoted this special issue to presenting the views of brands/retailers and industry players on the changes they wish to see in this space I hope you enjoy reading it as much as we enjoyed absorbing and presenting it Wishing you happy changes! N Jayalakshmi http://www.retail4growth.com/ magazine/magazine-retail.html EDITOR & PUBLISHER : SR ASSOCIATE EDITOR : Vasant Jante N Jayalakshmi ASSOCIATE EDITOR : Satarupa Chakraborty SR REPORTER : Smita Sinha DESIGNER : Vinod Kumar V CIRCULATION / EDITORIAL OFFICE: 1019/2, 1st Main, 1st Cross, Geetanjali Layout, New Thippasandara, Bangalore - 560 075 Tel: 91-80-40522777 Email: info@vjmediaworks.com www.vjmediaworks.com MUMBAI OFFICE: 201, 2nd Floor, Krishna Commercial Centre, Udyog Nagar, Nr Kamat Club, S.V Road, Goregaon (W), Mumbai - 400 062 Tel: 022-40234446 DELHI OFFICE: E-24,2nd Floor, Right Hand Side Flat, Naraina Vihar, New Delhi-110 028, India Tel: 011-4241 5179 Business Head Nimisha Shah +91 99671 11587 Sales Head Suvarna Jante +91 99300 25075 Marketing Executive Neha Jante +91 98450 11541 Sales Executives Sudarshan Sakhare +91 86690 68831 Binayak Biswas +91 88703 12069 Point-of-Purchase is a monthly published by Vasant Jante at 1019/2, 1st Main, 1st Cross, Geetanjali Layout, New Thippasandara, Bangalore - 560 075 Printed by Suresh Pai at Sri Sudhindra Offset Process, #97-98, D.T Street, 8th Cross, Malleswaram, Bangalore - 560 003 Point-of-Purchase is owned by Vasant Jante and edited by him The opinions expressed by authors and contributors to Point-ofPurchase are not necessarily those of the editors or publishers Point-of-Purchase may not be reproduced in whole or in part without permission of the publisher Print Copy Subscription for one year For Nepal & all other countries : : Rs 1,200/$ 190 by air Digital Copy Subscription for one year : www.media4growth.com/magazine/ Rs 400/- All subscriptions are to be pre-paid The claims and statements made in the advertisements in Point-of-Purchase are those of the Advertisers and are in no way endorsed or verified by Point-ofPurchase For Subscription - India : email: subscribe@vjmediaworks.com I March I 2019 Content VOLUME : 14 ISSUE : MARCH 2019 POP Picks International POP 16 Cover Story Wish List 2019: The Changes They Would Like To See Wish List 2019: Brandspeak Wish List 2019: Industry Speak Retail Talk How Airtel is ringing in Gen-Next retail space ‘Online and offline models are co-existing happily’ 18 19 28 38 42 Retail Technology Driving retail efficiency & cost benefits with the right POS 46 Technology Big data in retail: Balancing opportunity & responsibility In-Store Asia 2019 ExhibitorSpeak: In-Store Asia 2019 50 54 Column Ergonomics in Retail Design: Going beyond flashy interiors 62 In-Store Asia 2019 Exhibitor List 65 Resource 74 Calendar 76 I March I 2019 Column Case study Retail System for 3M Car Care Client: 3M Requisition: Designing guidelines for the system, standards, identity and operation of a 3M Car Care showroom Approach: We employed Ergonomics extensively to provide customers, workers, and the management with guidelines to create a comfortable, efficient, and safe space that helps them achieve their objective l Internal and external signage As per sight and height of average human being l Approach to the showroom Designed to be visible to customers driving by with plenty of distance to make a decision, slow down, and turn into the showroom safely l Guidelines for interior design based on space requisitions of an average human being at work, encompassing wash bay, application bay, detailing bay, customer lounge, manager’s office, store, staff room, and utilities Summary: The 3M Car Care showroom design standards has proved to be a handy manual for the 100+ franchise owners across the country 66 I March I 2019 About the Author A well-known name among Indian and international design communities, Surya Prakash Gowda is the Founder & Chief Design Officer of Design Core India, a globally renowned design consultancy He has worked with 500+ brands, designed thousands of exhibition stalls, provided hundreds of design solutions and mentored scores of designers A trend-setter and an iconoclast, Suri, as Surya Prakash Gowda is popularly known, introduced concepts such as ‘exhibition ergonomics’ in India at a time when design itself was struggling to be recognized as a subject 67 I March I 2019 68 I March I 2019 69 I March I 2019 70 I March I 2019 71 I March I 2019 72 I March I 2019 73 I March I 2019 74 I March I 2019 Scangle 深圳市思肯达科技有限公司 Shenzhen Scangle Technology Co., Ltd R Shenzhen Scangle Technology Co.,Ltd have our own factory for touch screen POS terminal and thermal printer, with modern production lines, 2QC group, storage warehouse, built in the 800 square meters area in Shenzhen, China 1000PCS and 2000PCS of thermal printer per week can be finished with no delay, High-efficiency capacity makes our delivery always prompt and on time We would rather to work with our clients for OEM/ODM order to be their background strong manufacturer supporter for easily popularizing their own brand P M R A O I D N U C T S Mobile: +8618688707296 POS Machine Thermal Printer Dot Matrix Printer Bluetooth Printer Barcode Scanner POS Accessories Tel:+86-(0)755-23113053 Whatsapp: +8618688707296 Skype: scanglepos E-mail: sales@scangle.com Web: www.scangle.com Resource Brand Marketer Research & Consultant Samsika Marketing Consultants P Ltd 4117/8/9, Oberoi Garden Estates, 4th Floor, C Wing, Powai, Off Sakivihar Road, Andheri (E), Mumbai 400072 Tel: 022 28477700/28477701 jk@samsika.com www.samsika.com Digital Printing Vijas Digital (I) Pvt Ltd Vijas House, Desons, Plot No-C-1, Cama Estate, Opp Mehata House, Near Anna Nagar, Walbhat Road, Goregaon (E) Mumbai - 400063 Tel : 022-40683700 info@vijasgroup.com www.vijasgroup.com Digital Advertising Virtual Veda G 501 Lotus Corporate Park, Off Western Highway, Jogeshwari (East), Landmark Jai Coach, Mumbai 400063 Tel:022-61179222 Cell: +91-9820739965 Email: info@virtualveda.in Event Organisers Kruti Promotions & Events Pvt Ltd 601, Anant Exqusite, Piramal Nagar Road, Behind Mahindra Garden, Goregaon (W), Mumbai - 400 062 Tel: 022-67826429 Email: krutipromotions@gmail.com Fixture Balaji Metal Concept Pvt Ltd A/1,Chandivali Industrial area, Behind DIC Coates of India ltd Sangharsh Nagar, Chandivali, Mumbai – 4000072 Mob: 9820215484 nitin.jadhav@balajimetalcraft.com Gibam India Pvt Ltd Survey no.53,Bhivandi Bypass, Mumbai Nashik Highway, Near Babosa Industrial Park, Sarvali Vilage,Dist Thane Mob: 9167779348 md@gibam.in GV Display Solutions Pvt Ltd Plot No-4,Lane2A, Plot No-83/15, Mundka Industrial Area, New Delhi, 110041 Mob: +91-9810011366 gvdsindia@gmail.com www.gvdisplays.com 76 I March I 2019 Renam India Pvt Ltd 212,Bussa Industrial Estate Lower Parel West, Mumbai – 400013 Mobile: 9820615662 www.renamretail.com Material Nilkaml Ltd Nilkamal House Plot no 77/78 Street No 14 MIDC, Andheri East Mumbai – 400093 Tel: 1800 1219115 Email: bgsales@nilkamal.com www.nilkamalbubbleguard.com POP Producers AXIOM Visual Communications P Ltd A-229,Okhla Industrial Area, Near Crown Plaza, Phase-1, New Delhi- 20 Email: puneet@axiomviscom.in Mob: 9810456667, Tel:011 41612646 Web: www.axiomviscom.in Classic Display Systems Pvt Ltd Plot no 119/120, Sector-6 Manesar Gurgaon – 122024 Haryana, India Email: harsh@cdsind.com http://classicdisplay.in Global Arts Door #7-1-246/1/B/11 Renuka Nagar Balkampet, Hyderabad-500016 Andhra Pradesh Mob: 9246536104, Tel: 40 65156104 Email:naveen@globalart.co.in Web:www.globalart.co.in Meghdoot Group of Companies F-14 Udyog Nagar Near Rohtak Road, Nangloi , New Delhi – 110041 Email: rohit@mcpindia.co.in Mobile: 9810866303 Niche Business Promotions Pvt Ltd Udyog Bhavan, Sharma Industrial Estate, Walbhat Rd, Goregaon (E), Mumbai-400 063 Tel: 022-26855575 www.nichepromotions.in Planet Design #279/2218, Motilal Nagar Off link Road, opp Vibgyor school Gate 3, Goregaon (W) Mumbai sukanya@planedezin.com Mobile: +91-9821032859 Sinex Systems Pvt Ltd New No.24, Five Furlong Road, Maduvinkarai, Guindy, Chennai - 32 Tel: +91-44-22450024 / 22451822 sales@sinexsystems.com www.sinexsystems.com Sign Trade New No.31/2,Old No.7, 1st Floor, Chakrapani 2nd Street, Madhuvankarai Guindy, Chennai - 600 032 Tel: 9003026610 45526060 Email: info@signtrade.in Technokraft Retail Solutions IndiaRose Tiles Industries Western Express Highway Opp Vasani Petrol Pump Mira Gaonthan Kashmira Mira Road Thane - 401 104 Maharashtra Mob: 8933889338 Tel:022 32030000 Email : info@technokraft.in Web:www.technokraft.in The Add and Multiply Inc 201,Lilou Ville # 141, West Avenue Santacruz West Mumbai-400054 Maharashtra Mob: 9892400029 Tel:22 65380111 Email:vishal@addandmultiply.com Web:www.addandmulitply.com Wadpack Display Solutions SW-20, Apperal Park, Phase 2, KIABD Ind Area, Doddaballapur, Bangalore Rural Bangalore - 561 203 Karnataka Tel: 080-4334 7600 / 17 Email: bhupendra@wadpack.in www.wadpackdisplaysolutions.com Retail Technology Mediacloud Studio 74/2315, River Landing Lane, Pachalam P.O, Kochi, 682012, Kerala,India austin@elcaresystems.com www.mediacloud.studio Signage Manufacturer HG Graphics F-3/5, Okhla Industrial Area Phase1New Delhi - 110020 011-40567440 / 49 www.hggpl.com Email: harjeegandhi@hggpl.com Illuminati 226/227, Prestige Industrial Estate, Bawdi Cross lane, Orlem, Off marve Road, Malad West, Mumbai : 400064 Tel : 022 - 28882031 / 32 Mobile: +91 9820884540 Email : info@illuminatiindia.com www.illuminatiindia.com In’s and Out 26, Rishi Bankim Chandra Road (Extn) Kolkata - 700028, West Bengal, India Tel 033-23539418 Mob 98300 10430 Email: klikadvt@gmail.com Web: www.klikadvt.com Infosign Systems Pvt Ltd #32 Pramatha Choudhury Sarani, New Alipore, Kolkata - 700053 Tel: +91- 90382 11111 Email: info@infosign.in www.infosign.in Lakshya Signages 2994/2, 1st Floor, Chuna Mandi Pahar Ganj, New Delhi - 110 055 Tel: 011-4358 2900 Mob: +91-98188 07979 9899978685 Email: printing@lakshyasignages.in www.lakshyasignages.com Pioneer Aluminium Pvt Ltd Plot No.6 ,12/2 Inderprastha Estate No.1 Mathura Road Sector-37 Faridabad-121003 Haryana Mob:9650703569 Email:karan@promoflexindia.com Web:www.promoflexindia.com Resource Silver Sign Pvt Ltd 3E/8, Jhandewalan Extension , New Delhi-110055 Mob: +91-9873701005 Email: meghabhaiya@gmail.com www.silversignindia.com Signage Group A-49 Sec-83, Near NSEZ, Noida-201305 Mob:9899577594 Email: achaudhary@promocare.in Web: signagegroup.com Roop Sign & Graphics Pvt Ltd C-134, Mayapuri Industria Area, Phase II, New Delhi - 110 064 Tel: +91-11-4701 4221 Email: info@roopgraphics.com www.roopgraphics.com Sachin Sign Craft Shop No 122-123, Sunil complex Grain market, Latur-413512 Mobile: +91- 8007888788 Email: sachinsigncraft@gmail.com www.sachinsigncraft 77 I March I 2019 Calendar MARCH 2019 14-16 March 2019 In-Store Asia Hall 1, Bombay Convention & Exhibition Centre Goregaon (E), Mumbai, India www.instoreasia.org APRIL 2019 10-11 April 2019 Seamless Middle East 2019 Dubai International Convention & Exhibition Center Dubai http://www.terrapinn.com/exhibition/seamlessmiddle-east 14-16 May 2019 World Retail Congress Amsterdam, Netherlands https://www.worldretailcongress.com/ JUNE 2019 25-27, June 2019 Global Shop @ RetailX McCormick Place 2301 S King Dr Chicago, IL 60618 https://www.designretailonline.com/events/ globalshop/ SEPTEMBER 2019 12-14, September 2019 Shop.org Venetian, Las Vegas https://shop.org/ MAY 2019 OCTOBER 2019 1-3 May 2019 60th Annual Congress The Fame Game Intercontinental Dubai-Festival City, UAE Organising Secretariat FEPE Phone +39 02 23003 2253 www.fepe.com 1-2 May 2019 Retail Business Technology Expo Olympia, London Hammersmith Road, London W14 8UX http://www.retailbusinesstechnologyexpo.com/ 6-8 May 2019 Retail Innovation Conference Convene, New York City https://retailinnovationconference.com/ 78 I March I 2019 20-23, October 2019 NextPoint Gaylord Rockies Resort, Aurora, Colorado https://www.cpmgevents.com/nextpoint/ ... 003 Point- of- Purchase is owned by Vasant Jante and edited by him The opinions expressed by authors and contributors to Point- ofPurchase are not necessarily those of the editors or publishers Point- of- Purchase. .. advertisements in Point- of- Purchase are those of the Advertisers and are in no way endorsed or verified by Point- ofPurchase For Subscription - India : email: subscribe@vjmediaworks.com I March I 2019 Content... above with this faux cheese wheel What cheese-lover wouldn’t make a purchase from this display! n Point of Purchase Online Network TM www.popon.net 16 I March I 2019 Cover Story WISH LIST 2019: