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1 TOP Reason of the selected title In the accelerated stage of industrialization and modernization of the countr y and the international integration source for the people of the Vietnam as more as the meaning of the important, from the publication of country development Education plays an increasingly important role in the building of a new generation of Vietnamese, meeting the needs of socioeconomic development However, besides the achievements and results, contributing to the success of the national construction and defense, education has shown weaknesses and inadequacies, including problems caused It has not met the demand of industrialization, modernization and international integration Policies on education and training in the past time are not uniform, still patchwork; Many mechanisms and solutions on education have been effective, now become no longer suitable to the new development stage of the country, need to be adjusted and added Resolution No 29-Resolution / Central Committee issued on November 4, 2013 "On basic and comprehensive renovation of education and training to meet the requirements of industrialization and modernization in economic conditions socialist-oriented market and international integration "adopted by the 8th plenum (XI) The resolution highlighted important achievements of the Resolution of the 2nd plenum of the Party Central Committee course VIII and the guidelines of the Party and State on strategic orientations for development of education and training in the period of industrialization and modernization, Our country's education and training has contributed greatly to the cause of national construction and defense Specifically: It has built a relatively complete education and training system from preschool to university The country has achieved the goal of illiteracy eradication and the universalisation of primary education in 2000; Secondary education universalization by 2010 However, the quality and effectiveness of education and training are still lower than required, especially in higher education and vocational education Education and training management is weak Teachers and education managers inadequate quality, quantity and structure Therefore, the Resolution has issued the guiding view: "Education and training is the top national policy, is the The Party, the State and the entire people Investment in education is a development investment, prioritized in socio-economic development programs and plans The fundamental and comprehensive reform of education and training is the renovation of major, essential and urgent issues, from the point of view, the guiding ideology to the objectives, contents, methods, mechanisms, conditions for implementation; renovation from the leadership of the Party, the management of the State to the administration of educational and training establishments and the participation of the family, the community, the society and the learners themselves; Innovative in all levels of study Therefore, the period before 2010 is the year "ahead of the threshold" of fundamental reform, comprehensive education of the country, so there should be comprehensive research and survey information work, propaganda in the press that, Advisory base for new managers and policymakers In this sense, the education and training sector is also well-informed by the press at home and abroad The media has played an important role in the development and innovation of education over the years The press has been active in disseminating the policies and guidelines of the Party and State on education, policies and directions of the education sector; information on issues related to education; It is also an important forum for teachers, scientists and managers to discuss education and training; is the information channel of millions of students, teachers, and people all over the country; Contribute to the development of education in the country It can be said that in the past years, the press has had a strong impact on the education and training sector, on the policies and implementation of positive changes in the education sector, with a series of issues Such as: "Say No to Negativity in Examination and Academic Achievement in Education," the renewal of high school graduation examinations and university admission, innovation teaching methods of teachers at all levels The issue of education has always been concerned by the press, close attention and timely information, most of the major newspapers have spent considerable time reflecting on education in every issue, newspaper, column In it, the content is reflected in various aspects of education from preschool to college and graduate education management issues The role and impact of information on education and training in the press in general and newspapers in particular in the past years has been confirmed, a field of great importance that the Party and State have identified as the top national Therefore, the demand for information on education and training in the media has to be more and more effectively implemented, contributing to the development of the education sector, meeting the requirements of the country's reform Basic innovation, comprehensive education is a very important work Therefore, information on education and training is one of the topics that attract a lot of public interest and has also caused controversy throughout recent years Therefore, many newspapers have exploited, learned and published information thoroughly about this content, providing readers with all information on each step of development, implementation of education reform The newspapers have contributed to disseminate and thoroughly understand the Party's and State's undertakings and policies as well as the major orientations and tasks of the education sector; contributing to widening public visibility, providing information to help the public understand the progress of education reform in our country; to unify awareness, to create consensus and to mobilize participation in the evaluation, supervision and criticism of the whole society for the development of education In addition, the newspapers still have certain limitations in information on education and training, such as less attractive forms of information, superficial information and poor quality Therefore, I selected the topic: "Information on education and training in print in Vietnam" (survey of Nhan Dan, Thanh Nien, Tuoi Tre, Education and Era since 2005 to 2010), and at the same time as the author's completed thesis in 2017, the author expanded the study on education and training from 2010 to 2017 to study It can be said that this is an urgent and necessary requirement, in order to bring into play the effectiveness of information in the field of education and training in the press, especially the fundamental renewal and comprehensive education is being done Purposes and research tasks 2.1 Research purposes On the basis of the systematization of basic theoretical information on education and training in the newspaper, the survey of the situation, the limited assessment of the content and form of information on education and training print out, propose solutions and recommendations to improve the quality of information on education and training, and propose information model on education and training to be able to apply on newspapers in Vietnam now 2.2 Research duties To achieve the above purpose, the author of the thesis performs the following specific tasks: - Develop theoretical and practical systems as the basis for project implementation To systematize theoretical information on education and training in the printed press in Vietnam Specifically: clarify related concepts; Assert the role and characteristics of educational information on the printed press; Point out information model on education and training in print; Make inquiries when information about education and training in the press - Surveying and evaluating the actual situation of information on education and training on printed newspapers, frequency, contents, form and mode of information - Analysis of factors affecting the quality of information on education and training on print newspapers The dissertation indicates the quality of information on education and training in print in Vietnam today 4 - Identify the issues and solutions, recommend and propose a model of information on education and training to be applied in the printed press in Vietnam today Subjects and scope of research 3.1 Research subjects The dissertation researches information on education and training in printed newspapers 3.2 Survey scope The dissertation examines information on education and training in Nhan Dan, Education and Era, Thanh Nien and Tuoi Tre The authors selected the papers on the survey because: - Nhan Dan (People's Daily): the central office of the Communist Party of Vietnam, the voice of the Party, the State and people of Vietnam, representing the newspaper, disseminating information and information on the Party's policies and policies , laws of the State in general, including guidelines, policies and laws on education - Education and Era Newspaper: is the voice of the education sector, functioning to serve the management and management of the Ministry of Education and Training - Thanh Nien is a newspaper of the Vietnam Youth Union, which has specialized in education and has a strong influence in society with the number of newspapers published more than 300,000 copies / day, up to 400,000 copies / day - Tuoi Tre is the newspaper of the City Union of Ho Chi Minh Newspaper has its own specialized education page and also one of the influential newspapers with the public, especially the public in the south with the number of issues 400,000 copies / day Compiled news stories reflected in the above four newspapers, the basic education sector can find answers to the issues of information education and training are need more opinion of social opinion Of course, before the issue of innovation, the sensitive issue of education, educational management agencies at all levels not only rely on the four newspapers to get information, but also listen to comments from the public, from many other types of newspapers The scope of the research topic is a stage, a link in the communication model: research on the message, information on education and training on the type of print Time of survey: from January 2005 to December 2010 Theoretical bases and research methods 4.1 Theoretical bases The thesis based on the epistemology of theoretical issues of Marxism-Leninism and Ho Chi Minh Thought; Laws and policies of the Party and the State of Vietnam in the media, education and training as well as related scientific disciplines 5 The dissertation is based on theories such as: - Communication theory Some communication theories: social penetration theory; theory of social judgment; learning theory; theory of diffusion of new; persuasive theory; theory of message transmission for the object; use theory; Use theory and satisfaction In the information environment, the "use and satisfaction" theory of whether meeting the needs of the public is a fundamental criterion for evaluating the effectiveness of communication, which is of great significance weight It can help us better understand the modern public, thereby enabling the press to change the way we work, to give the media products that are relevant to the times The social nature of social communication processes, social process and social intervention In other words, it is dialectical Humans, after being socialized, can become more civilized, and as human and social development grows, the higher the demand, capacity and responsiveness of the media [37; tr.120] Communication is the transmission of messages (thoughts, information, ideas, ideas, ideas, knowledge, etc.) from one person or group to another person or group of people words, pictures, text or other signals Consequently, communication involves how to link elements such as the receiver, sender, encoding and decoding, channels and media to ensure accuracy and the effect of the communication process The history of communication research from the beginning of the twentieth century, regardless of any model, is related to the message being conveyed, the message is a key, important link in the communication cycle This is the foundation for creating a communication cycle - Mass media sociology From a sociological point of view, the mass media is seen as a social process It is the process of conveying information widely to the public in the mass media through mass media such as print, radio, television, electronic newspapers The sociologist Max Weber has identified the impact of mass media Mass media is a social process, he says, because it is linked by many factors, such as the source, the message, and the recipient, and they are closely related  Some authors argue that mass media is a social process, which is the process of transmitting information to the public through the media, which is closely linked by the sources, the message and the recipient Without one of these three elements, the social effect will not occur when the mass media transmits the message without the recipient ;  According to the authors, the mass media is a unique social process consisting of the following three components: (1) Communication activities (information hunting, cinematography, photography, writing, editing and final publishing, or broadcasting), 2) communicators (including media organizations such as newspapers, radio stations, television stations, etc.) and media workers such as journalists, reporters editors, broadcasters, etc.), 3) and the masses (wide classes of the public) - Theory of journalism According to Siebert in his book The Four Theories of the Press, the press has the form and color of the social and political structures in which it operates Newspapers and other media, in their view, will reflect "the basic beliefs and assumptions that society holds" To see the difference in the press system across countries in the most comprehensive way, look at the social system in which they operate To examine the social system in relation to the press, it is necessary to consider the basic beliefs and perceptions of that society: the character of the person, the society, the country, the relationship between people and that country, of knowledge and truth The press plays a role in social life in many fields such as politics, economics, culture and society Functions of the press: information, thought, enlightenment, entertainment management, supervision and social, economic and service feedback - Theory of setting the agenda The "Agenda Setting" was introduced by two media specialists, Maxwell McCombs and D Shaw This theory describes the ability of the media to influence the public through the media In society, if news gets mentioned frequently, consistently and prominently, the public will remember and consider it more important than others Thus, the "agenda setting" function is an important assumption in media theories The highlight of this theory is that mass media has an agenda-setting function for the public, media reports and news reporting activities that influence the judgment of the media the public to the "great stories" of the world around them and their importance by making the various "programs" strikingly different from that which can impact and create future navigation The theory is that Mass Media (including the press) has the function of setting the "agenda" for the public Theory also indicates that the media coverage of the outside world of the media is a deliberate choice Establishing an educational information and training agenda on print is twofold: Firstly, print journalism is the subject of education and training information Secondly, print media is an intermediary that organizes the collection and publication of information on education and training Printed media is always presided over by the media, "choosing" the issue or content that they consider important to provide to the public 4.2 Research Methods - Method of document study: The method of authorizing the use of survey documents, directives, resolutions and scientific works, books and newspapers in order to find the basis for the construction of theoretical framework information on education and training in print; characteristics, role of educational information and training in print; the education and training information on the printed press and the requirements for educational information and training on the printed press At the same time, the author studies the results of a number of scientific studies that may be useful for comparing and referencing within the framework of this work, which may serve as the basis for the study Price survey results, find out the scientific solution to the problem - Sociological Investigation Methodology: The objective of this method is to collect comments and assessments from public groups when receiving education and training information in the surveyed newspapers Find out how much information about education and training in print has met the public We set up an anket for Hanoi, Danang and Ho Chi Minh City with a total of 500 votes, including 180 in Hanoi, 140 in Da Nang, Ho Chi Minh 180 votes The number of post-investigation questionnaires was 483 Specific Objectives: In each city we select the object to issue the ballots as follows: students (choose high school, junior high school, class each), students (choose universities in cities of blocks A, B, C, each school with class), teachers (select some teachers of primary, high school and university), educational administrators universities, high schools, the Department of Education and Training, the director of the specialized department of the Ministry of Education and Training), people (parents of primary, lower secondary, high school, university) , which contains the data and basis to help the author implement the thesis With questionnaires (anket), we use quantitative data processing software SPSS 16.0 - In-depth interviews (Interviews with experts): In the form of question-based interviews, 20 to 30 respondents were: leaders of newspaper management agencies (chief editor of a newspaper, chief , deputy head of education of the press): 04 samples; reporters monitor education (reporters are currently tracking education were the newspapers introduced to the Ministry of Education and Training): 10 samples; The public (Choose among the sociologists, each city has 2-3 people, regularly read information about education and training or related to education and training such as teachers , education management, students, students ): 08 samples From there, gather the actual data to serve the research topic With the in-depth interview method, we used Nvivo 8.0 qualitative data processing software 8 - Observation method: conducted when conducting in-depth interviews, sociological surveys and conducting research The purpose is to review the activities of the printing press, public education and training activities of the public; expressions of perception, attitudes, behavior of the public and those who create journalistic products related to the research problem Observations will be the basis for the research - Methods of analyzing contents of documents: Content analysis is the method of analyzing the written material (either in print or audiovisual form) in order to quantify the contents in a systematic way, which can be replicated based on the defined criteria regulations The next step in quantitative analysis is to decide what to look for Encryption is the most central and special step of content analysis There are two main elements in this step: setting up a codepage and designing a coded manual - Sample of the study includes information about selected newspapers for analysis, form of publication, postings, sources and time of posting This information gives the researcher an overview of the research sample - Sampling: All related articles, including education and training during the study period, were collected With the method of random sampling system from 26875 news, articles on education and training in years, the author selected 720 articles, articles for analysis (each press 180 articles, articles) In the case of duplicate articles published on many newspapers, random selection of any article, not all articles are identical in the research sample In the case of the same content or title, there are differences in the way of analysis or expression in the article are selected in the sample The information collected from the chapters on education and training on the four papers was coded, entered and processed by SPSS program 16.0 Once the data has been cleaned up, data will be processed to quantify groups of issues related to education and training and to assess the literature on education and training - Discourse Analysis Method: Discourse is the way of speaking, the way of expression of people, the world of things in life Therefore, discourse research is language study But discourse is not form but thought-thought in practical form, on the mass media Through discourse analysis, the thesis clarifies issues of the times through education and training information, clarifies the perspective of media power through the subject matter discussed; Clarify the subject matter that represents the message of education and training, which is the information expected by policy-makers, or peer-to-peer feedback on policy implementation - In addition, the thesis also uses some other methods such as: comparison method; Integrated approach Research questions and research hypotheses 5.1 Research question The thesis poses research questions including: - What is information on education and training and what is the role of information on education and training in print? - What is the information and education model for education and training in printed newspapers and what role does it play? - What are the specific requirements for information on education and training? - What print newspapers need to and how can information about education and training be effective? 5.2 Research hypothesis - The first hypothesis: Along with the renovation of the country, education and training has always been considered by the Party and State as the top national policy and has been drastically renewed for many years The innovation of a field involves everyone, every family and does not only the education sector but the whole system as well Therefore, the right orientation of education reform policies, suggestions and criticism of management restrictions, teaching methods, learning methods are of great importance to the press agencies, including newspapers print Therefore, improving the quality of information on education and training in print is essential - Second hypothesis: Information on education and training in Vietnam today, there are limitations: to put the number of negative news, sensational; number of positive feedback, good example of collective, good individual in the industry Surveys and analyzes in a scientific way to identify the positive and the limitations, opportunities and challenges for the newspaper to make good information on education and training - The third hypothesis: Information on education and training of the printed press plays an important role in improving the quality of education, creating a consensus in effectively implementing the guidelines and policies of the Party and the House the country in education, especially the fundamental reform of education and training in the current period - Fourth hypothesis: The way information on education and training is limited in terms of interaction, the perception of each newspaper is not matched with the position of education and training directed by the master policies, resolutions of the Party, the State, education knowledge of reporters are assigned to monitor is limited, communication work of the education sector is weak New contributions to the science of the thesis 10 - The dissertation systemizes a number of theoretical issues on information on education and training, the press in general, the printed press in particular and the role of information on education and training in the printed press; The requirements for information on education and training in print Theoretical framework plus practical basis as the basis for the research and assessment of issues related to the work done in the array Topics on education and training in print - The dissertation shows the status of information on education and training on the current printed press, on strengths, positive and limited points so as to have an overview of the current state of information in this field The dissertation confirms the role of information on education and training in print - The thesis addresses issues of education and training on print in the context of the development of education and training, and recommends solutions to improve the quality of information education and training on print today Meaning of the theory and practical value of the thesis 7.1 Meaning of reasoning At present, information on education and training in the press in general and in print in particular has not been properly considered for various reasons Learning about the message on education and training has not been done much and still has many shortcomings This dissertation identifies the specific strengths and limitations of information on education and training in print The dissertation is the first study of the system in general, in depth, updated on the requirements for improving the quality and role of information on education and training in the printed press in Vietnam today Former print agencies often produce works in a traditional way, lacking in lively, interactive, and now attention is paid to competition for new media The public will choose what information to receive and by what means The dissertation is an extremely necessary topic to supplement the missing data sources of previous research topics; is a useful reference source for teaching journalism in schools; make references to journalism students; Suggested research direction to continue to develop and improve the quality of the press in general and the press in particular 7.2 Practical value The dissertation will provide the press agencies in general and the printing press in particular in our country with reliable scientific basis for proper evaluation of current education and training information, In order to improve the quality of the press works, thus creating a new direction for the printing press to develop strongly 11 The thesis contributes to clarify the relationship between the press agencies and their own journalistic works In order to have good development in line with the modern press, the printing press agencies should study and apply new scientific and technological achievements as well as the way of writing new press works Applying scientific achievements in the press agency effectively is not only a matter of our own press but also of the national press and the world press Get information on education and training such as analysis to clarify the situation, identify characteristics, strengths and limitations of information on education and training, and propose, recommend and resolve The dissertation will help the press agencies have the basis to produce attractive, practical press products; the basis for enhancing the press works and improving the quality of the staff of the press Step by step to help print newspapers develop strongly in the present context Structure of the thesis In addition to the Introduction, Study Overview, Conclusions, Reference Materials and Annexes, the dissertation consists of three chapters of 11 periods Chapter 1: Theoretical bases and practical information on education and training in printed newspapers Chapter 2: Current status of information on education and training in print in Vietnam Chapter 3: Problems, Solutions and Recommendations for Education and Training in the Vietnamese Newspaper OVERVIEW OF THESIS RESEARCH In this section, the researcher has studied a number of studies on education and training, on journalistic theory, the role of journalism and information on education and training at home and abroad Thereby showing that the role of information on education and training in the press in general, the printing press in particular was mentioned very early through the study of fields such as philosophy, politics, journalism, education, social studies, etc These researches are mainly studied in terms of basic theories, specific research in the work of the press, or skills Accordingly, education or, more specifically, information about education and training in the press is placed in relation to the rule of law, democratic society and the media Information on education and training in the media is considered as the basic and essential principle in political life and social management activities for nations Studies have also shown that education and training prove to be an important area of each country, information on education and training in the press is a function and a significant position of the press However, there is no study that fully and specifically identifies information on education and training in the media and in Vietnam, nor does it show the 12 nature, content and mode of communication education and training in the press in general and each kind of press in particular The research shows that many issues of concept and nature, contents and forms, methods, means, roles and effectiveness of information on education and training in the printed press in our country Not yet clarified These contents will be studied by the students: Information on education and training in Vietnamese newspapers (Survey on Nhan Dan Newspapers, Education and Era, Tuoi Tre and Thanh Nien) Thus, in this dissertation, PhD students will study to clarify the real status of information on education and training in the press, the meaning and impact of the press on education and training With the attention of the Party and State in the field of education and training, has been identified as the top national policy, the press has always paid attention and reflect many aspects of education In this sense, the information in the press also shows the strengths and weaknesses, such as in many articles need more or learn more about the knowledge of education (kindergarten, elementary school, junior high school, high school and university); Need to look more at the angle of education in the language used in the post or put the top Chapter INTRODUCTION TO EDUCATIONAL INFORMATION AND TRAINING INFORMATION - In Chapter 1, the dissertation has systematized a number of basic theoretical issues on education and training, in which concepts related to scope and fields of study are presented, The concept of "Information", "Education", "Training", "Education and Training", "Newspaper" and "Information on education and training in print", these are the basis for The researcher surveyed the following contents of the press information in general and information on education and training in the newspaper in particular + Press information is also understood in two sense: Firstly, it is the knowledge and thought that journalists create and create from the reality of life All issues, events, phenomena in nature and society are reflected in newspapers to serve the needs of human discovery Secondly, it is the means and means to convey press works to the public Within the scope of this research, Information is understood in the first sense In the practice of the press, the term "information" comes in many forms: sometimes short news, short news, commentary, reportage, interview; Maybe a radio show Even the title, the position of the work on the columns, the voice of the announcer, the font size or the layout of the newspaper all contain information 13 The term "information" in journalism has a broader meaning, which is also understood as a collective noun We can call the whole work, or the news system is information Through the analysis of education and training information on the printed press, the dissertation will clarify the content of information from managers, policymakers, information dissemination issues inadequate implementation of The educational policy for the period 2005-2010, through which the thesis raises issues of the times through information analysis, clarifies the perspective of the power of the media + Education and training is an organized and purposeful activity of the society, aiming to foster and develop the qualities and abilities of the people In particular, education is the complete training and development of people from kindergarten to high school Training is the training and preparation for people in vocational schools, colleges and universities Article of the 2005 Education Law states the national education system as: "(1) The national education system consists of formal education and continuing education; (2) Educational levels and training levels of the national education system include: pre-school education with kindergartens and kindergartens; Primary education, elementary school, upper secondary school; Vocational education has intermediate vocational and vocational training; Higher education and post-graduate education (hereinafter referred collectively to as tertiary education) shall provide collegial and university-level education, master's and doctoral degrees” + Information on education and training is information on one field as well as other fields such as health, traffic, environment Accordingly the survey of the author information on education and training is information Teaching activities, management activities, educational activities in general, including: Viewpoints, objectives and guidelines and policies on education and training Characteristics, characteristics and management principles of education and training Management of education and training and the system of management and management content on education and training Information about the activities of education include: education management, school activities, student activities, students Briefly Information on education and training includes information on views, objectives and guidelines and policies on education and training; characteristics, characteristics and management principles of education and training; the management of education and training 14 and the system of management and management bodies in education and training; information on the activity of education + Information on education and training in print is information on a specialized field of education and training, which is the data for the production of journalistic works in newspapers reflecting the sphere of education According to the Press Law, newspapers include: newspapers, magazines, news bulletins, news bulletins Decree No 51/2002 / decree / Government, April 26, 2002 detailing the implementation of the Press Law and the Law amending and supplementing a number of articles of the Press Law The type of press is made by means of printing (newspapers, magazines, news programs , news bulletins) " Pursuant to the Press Law of 2016, the printed press is a type of press that uses writing, pictures and photos, made by printing means for distribution to readers, including printed newspapers and printed magazines "Newspapers are periodicals that convey information that is current and widely distributed in society In this case, the term print refers to two newspapers and magazines " [63; tr 81] - In this chapter, the author also clarifies the characteristics and role of information on education and training, which go into specific sections of the common and individual characteristics Accordingly, clarifying the role of information on education and training in print, specifically for the press and the press - Characteristics of press information: Current news; Information is public; Information is purposeful; Press information is rich, multi-dimensional; Information is easy to understand, easy to remember and easy to follow; Interactive information; Multimedia information - Characteristics of information on education and training in printed newspapers: Information on education and training in printed newspapers is current; Information on education and training in printed newspapers is public; Information on education and training in print is purposeful; Information on periodical education and training in print; Information on education and training in print newspapers, rich and varied; Information on education and training in print newspapers easy to remember, easy to follow; Information on education and training in print media is interactive and multimedia The role of information on education and training in print - For information subject: Information subject includes press agencies and journalists Information on education and training plays an important role in the formation of press publications on education + Information on education and training brings economic value + Information on education and training to create the brand for printing press agencies 15 - For information on education and training in print The information education and training are collectives: education and training management agencies, educational and training enforcement agencies According to Decree No 115/2010 / decree regulating the State management of education, the education and training management agencies include the Ministry of Education and Training, Provincial People's Committee, Department of Education and Training, District People's Committee, Education and Training Division, Commune People's Committee Information and education institutions are also organizations and individuals involved in education and training, the public are interested in information education and training The role of information education and training for information: Consulting, policymaking education and training; Management, monitoring and evaluation of education and training policies; Provide education and training knowledge and cultural values, history The dissertation also presents the political and legal basis of information on education and training in the media, thus helping the author to realize the important role of education and training to analyze the value of educational information and training in the printed press in Vietnam today - Requirements for information on education and training in print For informative content - First, information on education and training propaganda and dissemination of the policies and laws of the Party and the State ideas and decisions in the renovation work of the Ministry of Education and Training create - Secondly, information on education and training ensures humanity, education and culture Thirdly, information on education and training provides effective models of education and teaching methods to improve the quality of teaching in schools - Fourth, information on education and training shares examples, positive stories and critiques of negative phenomena in education and training - Thursday, Information on innovation activities in education and training Request for information form Educational and training information must show the characteristics of the printed, beautiful, attractive, scientific and modern newspapers In addition, the presentation of each press should be focused on the "headline", "Sapo", "Box" information, photos match the content should reflect Press categories must be used in a wide variety of topics, contents, sections, special pages such as news, reports and interviews Stability, convenience and appeal to readers 16 The texture of the work needs to be basic: what is it, what does it say, and what does it say? At the same time put the work in other relationships as: social role, the essence of the content of the work expressed; view of the author; the role of the author; how to handle data in the work; How to exploit the author's information Language expressions for information on education and training are also a requirement for both text and image and media literacy, but also for higher education and specificity The main public interest in education information is teachers, scientists, administrators and students, students, parents Request for information mode For the daily newspapers: Information on education and training is transmitted to the public quickly, promptly, objectively, scientifically and multi-dimensional to facilitate people to easily receive information, participate in feedback Comment or comment, express personal opinion of support or dissatisfaction For weekly newspapers: To ensure that the requirements of both the guidelines, policies, events, issues on education and training are met, they must reflect the characteristics of weekly newspapers Deeper, multi-dimensional analysis, highly oriented With the theoretical foundations, theoretical frameworks and the reality of the press on information on education and training in print today in Vietnam, PhD students based on that to conduct surveys, differential Evaluation of the status of information on education and training of the newspaper to carry out the contents of the thesis Ph.D students also inherit the ideas of leading researchers and consider it a theoretical and practical premise to develop their research topic Chapter PATTERNS OF EDUCATIONAL INFORMATION AND TRAINING IN VIETNAM PRESENT Chapter introduces briefly the four newspapers that the thesis limits the survey: People's Newspaper, Education and Era, Thanh Nien, Tuoi Trẻ Accordingly, the dissertation outlines the frequency and level of information on education and training in survey papers Based on the results of the content analysis methodology, the dissertation has analyzed the content of education and training on survey papers according to the following criteria: Make the policies and laws of the Party and the State the ideas and decisions in the renovation work of the Ministry of Education and Training; information dissertation policy on education and training; Information on education and training has provided effective models of education and teaching methods to improve the quality of teaching in schools; information on education and training shares examples, positive stories; Critical information on negative phenomena in education and training, and information on education reform Content analyzes based on scientific arguments are substantiated by the content of the 17 published journalistic work and the results of sociological investigation from the public by the author On the basis of analyzes of content and form, the thesis evaluated the successes and shortcomings in information on education and training in the printed press of our country Success in the newspaper has promptly provided the necessary information for readers, attracting large readers interested in this content However, the drawback is that many content is sketchy, topics are not attractive, poor quality photos The dissertation also outlines the causes that affect information on education and training in print in two aspects, subjective and objective Specifically: Evaluate information on education and training on survey papers These achievements - Contents: Impact on education policy; Impact of teaching and learning activities in schools; Impacts on the renovation of education management, renovation of financial mechanisms in education; The impact of college and college entrance examination and enrollment; Impact of advocacy movements and movements in the education sector - On the form, the survey also improved the way to write for journalists as well as how to edit the article so that it is short and sufficient, useful information As a result, the press publications on education and training have come to reflect the central issue, ignoring the secondary content, focusing on the more expensive details Most articles not put much emphasis on the number of words to avoid feeling too hard for the reader The news usually ranges from 200 to 300 words The reflections, analyzes, expert interviews are usually in the 900 - 1200 words This length is consistent with the characteristics of the paper and the habit of receiving information from the public today The articles are well presented Headlines are bold, zoomed in, the boldface is in bold, the sections are properly spaced, not too long, causing the reader to get tired and have the necessary breaks, while different content is also split clear In addition, illustrated images use consistent, annotated images are italicized, easy to see In particular, the newspaper has made the most of the interactivity of the modern press Each post has the address of the e-mail box to receive and reply to the readers Limitations Limitations on content: - The contents of education and training information are mostly feedback and comments (this is a function of the press that is very important and meaningful for the development of education) The big reader makes sense to read about education but that is gray At the same time, the media performs the functions of information on education and training, which is 18 also information to help disseminate knowledge, encourage and encourage teachers and pupils to teach well and learn well - The reflection and analysis of specialized comments in the field of education and training sometimes includes articles that have not yet been analyzed in many respects on the basis of guidelines, policies, laws and reality, leading to confusing readers or lead to confusion for students - Many topics are not interesting, not attractive, the topic of small, subtle Topics are unevenly distributed - Reflections on campaigns and movements in the education sector are not sufficient and are too focused on finding negative or minor incidents - Many articles are quite superficial, subjective content writing, based on the author's point of view makes the article lack convincing Many articles posing problems but not resolved thoroughly, the post hastily causing shortcomings for readers - The language used in withdrawing the "headline" is not educational, easy for readers to understand in many sense - Limitations on the timeliness and criticism of the industry Formal limitations: - The attractiveness of the presentation of each newspaper is limited - The arrangement of information is not reasonable - Forms, methods of information on education and training on the printed press are still quite dry, stamping, less improvement - Topics, topics, issues of reviewing newspapers are not information in depth, multidimensional - Information on education and training is still a lot of "beads" in the use of photos such as poor quality photos, not beautiful photos Causes affecting information on education and training in print Cause success - Guidelines and guidelines of the Party and State on education and training - The press plays an important role and mission in education and training information - The press has received special attention and direction from various branches and levels, especially the Ministry of Education and Training, in the process of exploiting and transmitting information Create mechanisms to provide timely information for newspapers such as sending circulars, directives on new regulations in education and training, holding press conferences to announce the important events These are important bases for accurate information reporting to the public 19 Cause constraints - A part of reporters are weak in political qualities and professional qualifications and lack of updated knowledge so they not meet the requirements of information on education and training in the new situation - Negative impact of market economy The analysis in Chapter is the basis for the thesis essay to identify the problems that need to be overcome, thus offering solutions to improve the quality of information on education and training in print in Vietnam Chapter CONTENT RECOMMENDATIONS ON OF DISSEMINATION, EDUCATION AND SOLUTIONS TRAINING IN AND VIETNAM PRESENTATION From the theoretical research and the analytical survey of Chapters and 2, in Chapter the researcher put forward the problems of education and training in the printed press, The development of science and technology with the development of other types of media is fiercely competitive today, requiring print journalists to set realistic issues and take a serious look at innovation develop in the future From theoretical and practical studies, the author has provided basic solutions to improve the quality of printed newspapers in the implementation of information on education and training Accordingly, the researcher also introduced the information model for modern printing press to both promote the strength of the printed press in the face of strong competition from other media types while promoting the strength of information in the field of education and training + Educational and training information models must be applied in a specialized way, with sections and sections opened flexibly according to the current situation, public and social interests, Appropriate education and training information flow, on the news and other pages Particularly for specialized newspapers on education, they must express the specific contents, forms, specialties and differences, unique information on education and training Timing in information on education and training in print is essential as it meets the needs of the modern public who always want to receive new things Other types of media such as radio, television, and online newspapers, so the newspaper should promote their strengths is to combine the topicality together with reflecting information in a deep way to bring to the public a Comprehensive "look" of things, new problems, hot + Information model on education and training must organize the staff of editors, especially knowledgeable correspondents, in-depth knowledge of management and educational and training activities This is a prerequisite for enhancing the quality of 20 information as well as the innovation of unique and unique models of information and education + Information content: topics and themes must ensure the right view, guidelines and policies of the Party and the State; The contents of information on education and training which reflect events and issues must be timely and at the same time show details, phenomena and detailed figures which must be truthful, objective and educational high and social significance; The content of the scientific thesis and the scientific basis; Content guarantees humanity, education and culture + Form of information: education and training information must show the characteristics of a beautiful, attractive, scientific, modern and educational press release Newspapers need to increase public awareness by posting educational and training articles on social networking sites to communicate with other media types, such as online newspapers or radio channels TV in the same press agency When publishing education and training information on social networking sites or online newspapers, it is important to apply science and technology to print to ensure it is as attractive as using a variety of new ways of presenting the article inforgraphic, video, photo Special pages, reflective section deeply Content is peculiar Education and training information on the printed press Attractive forms, social networking and other types of newspapers Reporters are knowledgeable Figure 3.1 Educational information and training model in printed newspapers Bên cạnh đó, tác giả đưa khuyến nghị khoa học nhận thức tầm quan trọng thông tin giáo dục đào tạo báo in; chế, sách nguồn lực đảm bảo thông tin giáo dục đào tạo báo in Đồng thời nêu giải pháp nguồn nhân lực, gồm: nâng cao lực, phẩm chất đội ngũ cán quản lý báo chí quan Đảng, Nhà nước; nâng cao lực, phẩm chất ban biên tập, cán biên tập tòa soạn báo; nâng cao lực, phẩm chất đội ngũ nhà báo trực tiếp thông tin giáo dục đào tạo 21 Đây nhóm giải pháp nêu sở lý luận thực tiễn, thực đồng báo in nói riêng báo chí nói chung phát huy tốt chức báo chí việc thực thơng tin giáo dục đào tạo Theo báo in khẳng định vị thế, mạnh thông tin lĩnh vực giáo dục đào tạo Đảng, Nhà nước ta coi quốc sách hàng đầu, lĩnh vực người dân, gia đình quan tâm CONCLUDE Information on education and training of printed presses plays an important role in raising the quality of education, creating a consensus in effectively implementing the Party's and the State's guidelines and policies on education Especially the fundamental reform of education and training in the current period However, in addition to the positive aspects, efficiency still has limitations in the education information on both sides of the Press and Education Surveys and analyzes in a scientific way to identify the positive and the limitations, opportunities and challenges for the newspaper to make good information on education and training From research, survey and analysis, this achievement achieved the following main results: The thesis has systematized a number of theoretical issues on information on education and training, the press in general and the printed press in particular as follows: Concepts related to research topics; characteristics and role of information on education and training in print; the political, legal and other requirements for information on education and training in print Theoretical framework plus practical background as a basis for research and assessment of issues related to implementation in the field of information on education and training in the media Through the method of sociological investigation, the dissertation will conduct surveys and find out information on education and training on the printed newspapers to evaluate the quality of information and position of printed press in the communication system mass present The author examines the public in three major cities: Hanoi, Da Nang, Ho Chi Minh City From the results obtained through questionnaires and in-depth interviews, theses indicate the initial parameters of quality and information needs of education and training from the public; Newspapers have become the forum of all people, teachers, scientists, administrators and the whole society about education reform policies and activities Through press works and turning it into a soft power, it forces public authorities to take the lead 22 Through the analysis of contents and forms of information on education and training in printed newspapers, the information on education and training in printed newspapers has been increasing in terms of scale, quantity and quality, rich in genres, content and innovative ways of expressing Especially, the press reflects on science and education with the participation of many scientists, experts and teachers This proves that together with the national renewal, education and training has always been considered by the Party and State as a top national policy and there has been a radical change over the past years The innovation of a field involves everyone, every family and does not only the education sector but the whole system as well Therefore, the right orientation of education reform policies, suggestions and criticism of management restrictions, teaching methods, learning methods are of great importance to the press agencies, including newspapers print Therefore, improving the quality of information on education and training in print is essential Survey and analysis of printed newspapers also showed that the information on education and training in newspapers is very wide and diversified, issues raised closely to the guidelines of the Party, the State and the education sector With the real context of educational activities, the records of achievements as well as the limitations and inadequacies in education are mentioned in printed newspapers, creating a forum with positive contributions and constructions of public opinion However, certain limitations and shortcomings of each newspaper are unavoidable On the basis of study of theory and survey, analysis and evaluation of the printed press, there are also limitations on the content as the whole content is much biased on the criticism and comments; Reflecting, analyzing and commenting in the field of education and training sometimes includes articles that have not yet been analyzed in many respects in terms of guidelines, policies, laws and practices, leading to confusing or difficult reading leading to confusion for students, On the form also limited the attractiveness in the presentation of each newspaper In fact, the printed press has done a good job of monitoring social criticism in education and training, but there are still many barriers, including the barrier to having a strong legal system to report in particular, and the press generally performs monitoring and review functions in the education and training activities most effectively The thesis has raised three issues and proposed two groups of general and specific solutions to improve the effectiveness of information on education and training in the printed press in Vietnam today It shows how to implement a specific solution group including: Application of information model; Renovation of information content; Renewal of information forms 23 For scientific recommendations, the author focuses on three main themes: • Recognize the importance of information about education and training in print; Improving the capacity and quality of journalists directly providing information on education and training; Mechanisms, policies and resources to ensure information on education and training in print Recommendations for follow-up studies Information on education and training in the press in general and in print in particular is a field research problem, there are quite a few research projects in depth and quite new in Vietnam, is a field important and also very large so also many issues have not concluded the final Therefore, the study on education and training in print in Vietnam (Survey on People's Newspapers, Tuoi Tre, Thanh Nien and Education and the Era) Initial results, many issues raised also have to continue research in other works more complete The author wishes to learn more about education and training, through research projects at all levels, master's theses, PhD theses, with research directions next is: + Learn information on education and training on the type of newspapers, such as radio, television, newspapers + To understand the need and conditions for receiving information from the public in the field of education and training in provinces, cities and nationwide, on that basis, to find solutions to the realization of articles to meet the information needs of the public education and training + Study information models on education and training of countries in the world That compares with the model of our country and draw lessons learned precious There are still other important issues that need to be further explored We hope that the results of the thesis will lay the foundations for further research During the implementation of the thesis, the author has some specific advantages such as: There have been a number of works such as books, dissertations, some scientific research studies in the field of education and training and information on education and training; The author received the enthusiastic support of teachers, scientists at the Institute of Journalism, journalists at the press agencies in general, and the media in particular, especially the plus enthusiasm of journalists and colleagues during the thesis writing process; Two dissertation instructors are active in the field of highly specialized media They have been instructed to help the author understand the research problem and improve the thesis in the best way However, the author also encountered some difficulties such as not many large scientific studies on information education and training in print, especially the study of educational information models and training and evaluation criteria for information on education and training in print Information on education and training in the newspaper has 24 not been featured, many times the newspapers also focus on the time for hot information guests I have not experienced the first time, standing in front of a large scientific work should certainly be many errors Candidates are encouraged to continue receiving comments and suggestions from teachers, scientists, researchers and administrators to complete the thesis The author would like to thank the scientists, the teachers who are dedicated to providing the best conditions in the course of the author's thesis Thank you very much! ... trọng thông tin giáo dục đào tạo báo in; chế, sách nguồn lực đảm bảo thông tin giáo dục đào tạo báo in Đồng thời nêu giải pháp nguồn nhân lực, gồm: nâng cao lực, phẩm chất đội ngũ cán quản lý báo. .. tốt chức báo chí việc thực thông tin giáo dục đào tạo Theo báo in khẳng định vị thế, mạnh thông tin lĩnh vực giáo dục đào tạo Đảng, Nhà nước ta coi quốc sách hàng đầu, lĩnh vực người dân, gia... and training, the public are interested in information education and training The role of information education and training for information: Consulting, policymaking education and training; Management,
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Xem thêm: thông tin về giáo dục và đào tạo trên báo in ở việt nam (khảo sát trên báo nhân dân, tuổi trẻ, thanh niên, giáo dục và thời đại từ 2005 2010) tt tiếng anh , thông tin về giáo dục và đào tạo trên báo in ở việt nam (khảo sát trên báo nhân dân, tuổi trẻ, thanh niên, giáo dục và thời đại từ 2005 2010) tt tiếng anh , For weekly newspapers: To ensure that the requirements of both the guidelines, policies, events, issues ... on education and training are met, they must reflect the characteristics of weekly newspapers. Deeper, multi-dimensional analysis, highly oriented.