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SOCIAL, DIGITAL AND MOBILE IN VIETNAM OCTOBER 2012 we are social FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL.SG OCT 2012 VIETNAM 91,519,000 TOTAL POPULATION 31% 69% URBAN RURAL 30,858,742 INTERNET USERS 8,525,000 USERS ON TOP SOCIAL NETWORK 34% INTERNET PENETRATION 9% SOCIAL NETWORKING PENETRATION 127,318,045 MOBILE SUBSCRIBERS 139% MOBILE PENETRATION COMPILED BY @WEARESOCIALSG FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012); URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012) CURRENT POPULATION OF VIETNAM: 91,519,000 SOURCE: THE US CENSUS BUREAU (OCT 2012) VIETNAM’S POPULATION WILL GROW BY ALMOST 1,000,000 PEOPLE IN 2012 ALONE SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 54% OF VIETNAM’S POPULATION IS UNDER THE AGE OF 30 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 25% OF VIETNAM’S POPULATION IS BELOW THE AGE OF 15 SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 69% OF VIETNAM’S POPULATION LIVES IN RURAL AREAS SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) INTERNET USERS IN VIETNAM: 30,858,742 SOURCE: INTERNETWORLDSTATS (SEP 2012) INTERNET PENETRATION IN VIETNAM IS AROUND 34% SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 10 ... IN VIETNAM IN 2012: 5% SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS 13 VIETNAM’S INTERNET POPULATION IS THE 18TH LARGEST IN THE WORLD SOURCE: INTERNETWORLDSTATS (SEP 2012) 14 95% OF VIETNAMESE... DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 11 NEW INTERNET USERS IN VIETNAM THIS YEAR: 1,590,000 SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS 12 GROWTH IN INTERNET. .. KEMP AT WE ARE SOCIAL: SAYHELLO @WEARESOCIAL. SG @WEARESOCIALSG +65 9146 5356 WEARESOCIAL. SG OCT 2012 VIETNAM 91,519,000 TOTAL POPULATION 31% 69% URBAN RURAL 30,858,742 INTERNET USERS 8,525,000 USERS