Business Strategy Analysis of Bach Viet Food Industries Limited Liability Company TABLE OF CONTENT TABLE OF CONTENT RESEARCH OF CONTENT Introduction on the Bach Viet Food Industries Limited Liability Company 1.1 The process of formation and development 1.2 The process of purchasing, storage and processing of honey Analysis of PEST model 2.1 International environment .6 2.2 Economically 2.3 Politically 2.4 Regarding culture 2.5 Science and technology 2.6 Infrastructure Analysis of the competitive factors 3.1 Competitors 3.2 Supplier 3.3 Market and Customer Analysis of internal factors of the company 10 4.1 Situation of Management 10 4.2 Finance 10 4.3 Marketing Activities 11 4.4 Markets .12 4.5 HR activity 12 4.6 Product quality 13 4.7 Machinery and equipment and process technology .13 4.8 Activity information system 14 Analysis of SWOT matrix 14 5.1 Opportunities .14 5.2 Threats 15 5.3 The strength 15 5.4 Weaknesses 15 Proposed solutions to the business strategy of the company 15 RESEARCH OF CONTENT Introduction on the Bach Viet Food Industries Limited Liability Company 1.1 The process of formation and development Bach Viet Food Industries Limited Liability Company was established in mid 2009, is one of the companies producing and processing food of Vietnam's leading honey product Products of diverse company, has been serving useful for everyday life, always correspond and meet all technical standards, food safety standards demanding that markets and consumers requires Products of the company are maintained and developed with highly specialized, modern production technologies, with the motto "Always towards the purity of nature" The company was established in July 2009 production and trading items mainly honey processing finished products for domestic consumption and export directly to foreign countries: - English Name: BACH VIET FOOD INDUSTRIES COMPANY LIMITED - Address of Head Office: 94/5 Tran Khac Chan Street, Ward 9, Phu Nhuan District, Ho Chi Minh City - Date of establishment: on July 1, 2009 - Capital: 2,000,000,000 VND - Business activities: Production and processing of food (honey, coffee, canned fruits and vegetables of all kinds), designing specialized manufacturing food processing 1.2 The process of purchasing, storage and processing of honey This process goes through nine steps, beginning from honey from the farm was transferred to the buying station, then through the test sample analysis to determine the quality of honey, sugar and other signs of drug toxic in secret (preliminary test and it accounts for to days), during this period are warehoused bile collection and after results are transferred to the warehouse confidential company and then put into the storage tanks for moisture content, concentration,,etc, , after the refining process to process impurities, launched part,etc, , the bile of finished products Honey production processes: Harvesting honey Buying stations from bee farms Through refining processing workshop and separating impurities Honey finished Storage in the products tank Packaging Standard Transferred warehouse The warehousing Export or domestic sale awaiting shipment Diagram 1: Honey production processes in the Company To export, bile samples to be tested by the importer under EU or US standards (which represents between 7-10 days due to send samples to the importing country for testing), then packaged and transfer container export port The quality of honey depends very much stitching as: - Like bees and management methods exploiting honey bees - Sources of nectar: Coffee, Rubber, longan trees, cashew trees, lychee, flowers Melaleuca,etc, - Quality barrel beekeeping and preservation tools Ensuring quality honey products according to international standards is very important because over 90% of production is for export honey Regulations of world on the composition honey: Natural honey is a mixture of sugars and some other ingredients; mainly fructose (about 38.5%) and glucose (about 31%) in addition to maltose, sucrose,etc, Specific composition of honey depends on the type of flower, the flowers that bees exploit Honey is the food directly for human use & is derived from nature, the provisions of the State management agencies mainly provisions on residues of toxic antibiotics can affect health of consumers Standards of some countries (USA, EU, Vietnam, China,etc, ) As follows: a) Physical properties: - Hydraulic parts of honey: not greater than 18.6% - Honey has no foreign matters, specific colors - Characteristic aroma - No layered crystalline after a storage period - Diastase 10ppb, 15ppb HMF max - Phenol Max 50ppb - Glycerin max 300ppb b) Limit toxic antibiotic residues: - Chloramphenicol