To our group 1! Hello everybody and Sir Member of the group STT Name MSSV Lương Thị Kiều Nguyên 15100861 Trần Cẩm Tú 15063691 Nguyễn Thị Thảo Trinh 15082591 Nguyễn Thị Thắm 15088551 Dương Thị Bích Ngọc 15091121 Huỳnh Trần Anh Thư 15075121 CONTENT Game show Background Expansion The meeting Background Valentino chocolates are made in Turin they are luxury products with a unique taste, and have won many international awards Expansion The company has expanded rapidly over the past ten year It now has almost 300 employees, 75 company- owned shops, and a turnover of 90 million However, in the last two years, sales growth has slowed down and costs have risen This has caused a fall in profits Resons for falling profits Prices Higher than competitors prices due to price - cutting Productio Delays due to old machinery n breaking down DemandS Falling demand for new a RE products (biscuits and cakes) and classic bar Staff Sales team and production morale staff demontivated Chart 1: Valentino’s main products (as a % turnover) Valentino Classic Bars 25% Raw Chocolate 8% Package Chocolates 55% Exclusive handmade chocolates 5% Chocolate drinks 6% Biscuits and cakes 1% Valentino Classic Bars 25% Package Raw chocolate 8% Chocolates 55% Exclusive handmade Chocolate drinks chocolates 5% Biscuits and cakes 1% The future Valentino’s owners have set aside 1.5 million to invest in their company so that it continues to expend and excerpt from company profile that a business journal did recently Valentino can continue to grow, but only if it develops new products and finds new markets The meeting OPTIONS Buy new machinery E200,000 Invest in more research and development E200,000 Invest in a an existing group of cafés E500,000 Set up online sales E150,000 BENEFIT End the delays caused by the old machines breaking BENEFIT Develop new products such as a low- fat chocolate drink, new biscuits/ cakes BENEFIT Become a partner in cafés which sell and promote valentino chocolates BENEFIT Increase sales and profits conclusio Buy nnew machinery E200,000 Invest in more research and development E200,000 Invest in an existing group of cafés E500,000 Set up online sales E150,000 Total: