Communicating across Cultures Chapter © 2016 by McGraw-Hill Education This is proprietary material solely for authorized instructor use Not authorized for sale or distribution in any manner This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part Importance of Intercultural Skills The Importance of Intercultural Communication Global Markets Global Connectivity Intercultural Workforce Intercultural Communication Matters Global Markets Mergers, acquisitions, and buyouts stir growth beyond national boundaries American companies in global markets must adapt to other cultures New trade agreements, declining domestic markets, and middle-class growth drive global markets Intercultural Communication Matters Advances in logistics and transportation reduce distances Global Connectivity Information technology has changed they way we business The Internet permits instant communication across time zones and continents Intercultural Communication Matters Immigration makes intercultural communication increasingly necessary Business communicators must learn to adapt to an intercultural workforce Multinational companies and diversity at home require culturally savvy workers Intercultural Workforce Developing Cultural Intelligence Culture includes the shared values, norms, rules, and behaviors of an identifiable group of people who share a common history and communication system national, organizational, team 4-7 Developing Cultural Intelligence Cultural intelligence (CQ) a measure of your ability to work with and adapt to members of other cultures © 2016 by McGraw-Hill Education This is proprietary material solely for authorized instructor use Not authorized for sale or distribution in any manner This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part 4-8 Cultural Intelligence in the Workplace 4-9 Respect, Recognize, and Appreciate Cultural Differences Cultural intelligence is built on attitudes of respect and recognition of other cultures This means that you view other cultures as holding legitimate and valid views of and approaches to managing business and workplace relationships 4-10 Individualism and Collectivism Figure 4.3 Collectivism a mind-set that prioritizes interdependence more highly than independence, emphasizing group goals over individual goals, and valuing obligation more than choice 4-25 Communication Practices in High Individualist and High Collectivist Cultures 4-26 Egalitarianism and Hierarchy Egalitarianism Believing in the principle that all people are equal and deserve equal rights and opportunities 4-27 Egalitarianism and Hierarchy Egalitarian cultures People tend to distribute and share power evenly, minimize status differences, and minimize special privileges and opportunities for people just because they have higher authority 4-28 Gender Egalitarianism Gender egalitarianism deals with the division of roles between men and women in society 4-29 Egalitarianism and Hierarchy Figure 4.5 Hierarchical cultures people expect power differences, follow leaders without questioning them, and feel comfortable with leaders receiving special privileges and opportunities 4-30 Communication Practices in Egalitarian and Hierarchical Cultures 4-31 Communication Practices in High and Low Gender-Egalitarianism Cultures 4-32 Building and Maintaining Cross-Cultural Work Relationships Establish Trust and Show Empathy Adopt a Learner Mind-set Build a Co-Culture of Cooperation and Innovation 4-33 Capitalize on Workplace Diversity Seek training Understand the value of differences Don’t expect conformity Learn about your cultural self Make fewer assumptions Build on similarities © BananaStock / Jupiterimages 34 Etiquette and Customs in the BRIC Countries 4-35 Perceptions that Members of Various Cultures Have about Americans 4-36 Proverbs Reflect Culture U.S Proverbs He who holds the gold makes the rules Waste not, want not The early bird gets the worm If at first you don’t succeed, try, try again 37 Proverbs Reflect Culture Chinese Proverbs A man who waits for a roast duck to fly into his mouth must wait a very, very long time A man who says it cannot be done should not interrupt a man doing it Give a man a fish, and he will live a day; give him a net, and he will live a lifetime 38 Proverbs Reflect Culture Other Proverbs No one is either rich or poor who has not helped himself to be so (German) Words not make flour (Italian) Wealth that comes in at the door unjustly, goes out at the windows (Egyptian) 39 ... organization, tone, and style 20 Cultural Contrasts in Written Business Communication American Cultural Objectives Provide information Japanese Seek information, offer Arab Exchange information... other cultures as holding legitimate and valid views of and approaches to managing business and workplace relationships 4- 10 Be Curious about Other Cultures Study abroad Learn a language Develop... the shared values, norms, rules, and behaviors of an identifiable group of people who share a common history and communication system national, organizational, team 4- 7 Developing Cultural Intelligence