The economics of sports 5th by michael a leed and allmen chapter 05

45 211 0
The economics of sports 5th by michael a leed and allmen chapter 05

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

Thông tin tài liệu

The Economics of Sports FIFTH EDITION Chapter Competitive Balance MICHAEL A LEEDS | PETER VON ALLMEN Competitive Balance • The term means different things to different people – Close competition every year, with the difference between the best and worst teams being relatively small – Regular turnover in the winner of the league’s championship • More generally, it means degree of parity within a league Copyright ©2014 Pearson Education, Inc All rights reserved 5-2 Learning Objectives • Understand why owners and fans care about competitive balance • Be able to use and interpret the different measures of competitive balance • Describe and compare the tools that leagues use to promote competitive balance and the limitations of those tools Copyright ©2014 Pearson Education, Inc All rights reserved 5-3 5.1 Desire for Competitive Balance • Fans and owners alike have a conflicted relationship with competitive balance • On any given day, seeing one’s team win is preferable to seeing it lose • But an uninterrupted string of wins is dull Copyright ©2014 Pearson Education, Inc All rights reserved 5-4 The Fans’ Perspective • A game with an uncertain outcome is much more exciting than a foregone conclusion • Table 5.1 shows that from 1950 to 1958 attendance for both the Yankees and the entire American League either stagnated or fell because of Yankees dominance • Evidence suggests that in many sports, fans prefer a game where the home team has a 60-70% chance of winning Copyright ©2014 Pearson Education, Inc All rights reserved 5-5 Table 5.1 Copyright ©2014 Pearson Education, Inc All rights reserved 5-6 The Owners’ Perspective • Competitive balance matters to owners because it matters to fans • Leagues adopt policies to promote competitive balance because they enhance fan demand • Leagues restrict team behavior if it leads to teams that are too strong or too weak (see Table 5.1) • Balance is hard to achieve if some teams maximize wins while others maximize profits Copyright ©2014 Pearson Education, Inc All rights reserved 5-7 Effect of Market Size • There is considerable debate over the impact of market size on competitive balance • There are three primary sources of disagreement – How to measure of success • During playoffs or regular season? – How to characterize market size • Market size has become more important with the advent of broadcasting Copyright ©2014 Pearson Education, Inc All rights reserved 5-8 Effect of Market Size (cont.) • The third point of disagreement is how to measure the impact of policies, such as revenue sharing • Profit-maximizing leagues not want total balance – they want big-market teams to win more • At minimum, more populous locations will win the league championship more frequently • Figure 5.1 shows an additional win is more valuable in a larger market, so the optimum number of wins is greater Copyright ©2014 Pearson Education, Inc All rights reserved 5-9 Figure 5.1 Copyright ©2014 Pearson Education, Inc All rights reserved 5-10 The Invariance Principle • Free agency allows a player to go to the team that offers the best employment terms – Players sell their services to the highest bidder • Owners claim that free agency is incompatible with competitive balance – Economic theory suggests otherwise • Markets direct resources to the most productive uses – Property rights not affect the flow of resources – They affect only who gets paid for them – Simon Rottenberg (1956) first applied the principle to sports Copyright ©2014 Pearson Education, Inc All rights reserved 5-31 How the Invariance Theorem Works • In 2012 Albert Pujols was more valuable to the LA Angels than to the St Louis Cardinals in terms of revenue • With free agency • The Angels paid Pujols to move to LA • Without free agency • The Angels would pay the Cardinals for the “rights” to Pujols • Pujols moves in both cases—the use of the resource is unaffected • The only difference is who gets paid • The reserve clause did not prevent player movement • In 1920 Red Sox sold Babe Ruth to Yankees • Connie Mack twice sold off championship teams in Philadelphia Copyright ©2014 Pearson Education, Inc All rights reserved 5-32 With Transaction Costs… • The Invariance principle breaks down if there are large costs to making transactions • Benefits that not exceed transaction costs are not realized • Transactions costs could have prevented the Angels from pursuing Pujols Copyright ©2014 Pearson Education, Inc All rights reserved 5-33 Revenue Sharing • MLB, NBA, NFL, and NHL share network TV revenue equally • NFL extensively shares all sources of revenue – Teams keep only 60% of home gate revenue – Huge TV package dwarfs other sources • MLB shares 31% of local revenue (minus “expenses”) – Central (non-local) revenue also goes disproportionately to teams in 15 smallest markets – They will have to spend this revenue on players Copyright ©2014 Pearson Education, Inc All rights reserved 5-34 Revenue Sharing (cont.) • The NBA is expected to vastly increase sharing – Teams will share up to 50% of local revenue (minus “expenses”) • The NHL transfers income to teams – In bottom 15 smallest media markets – If the market has a base population under million Copyright ©2014 Pearson Education, Inc All rights reserved 5-35 Revenue Sharing (cont.) • Revenue sharing equalizes revenue across teams • Goal is to reduce incentive of big teams to pursue talent • This will not work if – Sharing shifts down MR of a win for all teams equally – big-market teams still have higher MR – Teams that receive revenue not spend their added revenue on talent • Some teams might pursue profit over wins Copyright ©2014 Pearson Education, Inc All rights reserved 5-36 Salary Caps • NBA, NFL, and NHL all have salary caps (not MLB) – Salary caps are neither a salary limit nor a cap • They set a band on salaries: both upper and lower limits to payrolls (not individual salaries) • Take qualifying revenue (QR) of league – Not all revenue “qualifies” – Definition varies from league to league • Players get a defined share of the QR • Divide total player share by # of teams • Add & subtract a fudge factor (5-20%) to get the bounds Copyright ©2014 Pearson Education, Inc All rights reserved 5-37 NFL Example • Players receive – 55% of national broadcast revenue – 45% of NFL Ventures (merchandising) revenue – 40% of aggregate local revenues • Each team must spend at least 89% of the cap • Overall, players must receive at least 95% Copyright ©2014 Pearson Education, Inc All rights reserved 5-38 Hard Caps and Soft Caps • The NFL has a hard cap – Sets a firm limit on salaries without exceptions • The NBA has a soft cap with many exceptions – Mid-level exception • Team can sign player to the league average salary • Even if it is over the limit – Rookie exception • Team can sign a rookie to his first contract • Even if it is over the limit – Larry Bird exception • Named for former Celtics great who was its first beneficiary • Team can re-sign a player who is already on its roster • Even if it is over the limit Copyright ©2014 Pearson Education, Inc All rights reserved 5-39 The NBA and Soft Caps • All the exceptions have undermined the cap • This has led to further rules – The NBA now caps individual salaries as well – The NBA has a luxury tax to prevent teams from abusing the exceptions • This has nothing to with luxury boxes • Teams pay a tax that increases for every $5 million over the cap • A team $15 million over the cap must pay a $37.5 million tax Copyright ©2014 Pearson Education, Inc All rights reserved 5-40 MLB’s Luxury Tax • Tax starts at 17.5% for first-time offenders – Threshold is $178 million in 2011-2013 – Rises to $189 million in 2014 • Tax rises with the number of abuses • NY Yankees have paid the tax every year Copyright ©2014 Pearson Education, Inc All rights reserved 5-41 The Reverse-Order Entry Draft • Ideally, it levels out talent over time • Teams select new players according to their order of finish in the previous season – Weakest teams get the first choice of new talent – Strongest teams get the last choice Copyright ©2014 Pearson Education, Inc All rights reserved 5-42 What Was the Point of the Draft? • Did teams just want to keep salaries low? • Was is a cynical move by weak teams? – Eagles’ owner Bert Bell proposed the draft – The Eagles happened to have the NFL’s worst record • Was it an idealistic move? – The NY Giants & Chicago Bears agreed to the draft – They were the dominant teams & had the most to lose – Tim Mara (Giants owner): “People come to see competition… We could give [it to] them only if the teams had some sort of equality.” Copyright ©2014 Pearson Education, Inc All rights reserved 5-43 Weaknesses of the Draft • It can lead to “tanking” – Teams lose intentionally to improve draft position – That is why the NBA has a draft “lottery” • Under a lottery – The weakest team has the best chance of choosing first – But it might not • It works only if teams can identify talent Copyright ©2014 Pearson Education, Inc All rights reserved 5-44 Identifying Talent: Moneyball • Billy Beane, the Oakland A’s general manager, found underrated players • He saw that teams – Overrated physical skills – Underrated on-base percentage • Using different criteria in player selection kept his small market team competitive • Other teams eventually caught on – A’s have fallen on hard times as a result Copyright ©2014 Pearson Education, Inc All rights reserved 5-45 ... measure – We compare a league’s standard deviation to the standard deviation that would result if teams were evenly matched – The “ideal” standard deviation occurs when each team has a 50% chance... Education, Inc All rights reserved 5-16 Application • In 2011, the standard deviation in the American League was 0.067 – The typical winning percentage varies by 0.067 from the mean • The standard... is the square root of the average squared deviation from the mean – See formula on p 159 • The mean performance is always as there are a winner and a loser in every game Copyright ©2014 Pearson

Ngày đăng: 10/01/2018, 16:26

Mục lục

  • PowerPoint Presentation

  • Competitive Balance

  • Learning Objectives

  • 5.1 Desire for Competitive Balance

  • The Fans’ Perspective

  • Table 5.1

  • The Owners’ Perspective

  • Effect of Market Size

  • Effect of Market Size (cont.)

  • Figure 5.1

  • The Effect of Diminishing Returns

  • Is Perfect Balance Profit Maximizing?

  • A History of Competitive Balance

  • Competitive Balance in Soccer from 2000-01 to 2011-12

  • 5.2 Measuring Competitive Balance

  • Within-Season Variation (1)

  • Application

  • Within-Season Variation (cont.)

  • Slide 19

  • Computing Within-Season Balance

Tài liệu cùng người dùng

Tài liệu liên quan