Topic: “ONLINE SHOP OF SOUVENIRS AND HANDICRAFTS OF VIETNAM” Online shop “Non Nuoc Giang- Phong 9702 Stone fine art” Address: 130, Doc Ngu, Ba Dinh, Hanoi Website: nonnuocgiangphong9702.com History of the shop establishment: During the summer holiday to My Khe beach in Danang, I have visited the fine art village named Non Nuoc, the birth place of the famous marble fine art products in all over the country and even in foreign countries Visiting Non Nuoc stone fine art village, I was really surprised about the diversity of the products, from the budha statue, human statues, Vietnam famous people statues, animal statues to the household decorative products like ash trays, tooth pitch boxes, stone mortars, mortars used for grinding pepper; decorative goods for people like laces, rings and so on All are carved carefully and sophisticatedly Non Nuoc stone fine art products have been not only consumed in the domestic market but exported to many countries in the world Overview of Non Nuoc stone fine art village in Danang, Vietnam Production workshop Nguyen Hung, Non Nuoc, Danang, Vietnam Some photographs of Non Nuoc stone fine art products Some photographs of Non Nuoc stone fine art products During the trip, I found that apart from Vietnamese visitors, there were a lot of overseas Vietnamese and trade men from many countries like Taiwan, Japan, South Korea, France, Australia, Holland, US, Canada They and I liked the products very much and ordered them Foreign visitors watched and bought the Non Nuoc fine art products Customer watched and bought the Non Nuoc fine art products The Non Nuoc stone fine art village is located right beside Ngu Hanh Son beauty spot The Village was established for a long time, from 18 th century by a craftsman from Thanh Hoa named Huynh Ba Quat Through generations, the village has many experienced craftsmen For art creation, the experienced people can recognize the stone ledge, stone quality and quantity so that stone can be exploited and treated reasonably Stone lies deep inside the land, so when newly coming out of the land, it is relatively soft and craftsmen can use template to cut stone into separate parts After being in the air for the certain time, the stone bulk will become more solid, so the craftsmen have to work on the stone which is newly exploited from the land, for saving the labor Beside the cleverness, sense of beauty, the craftsmen need to be patient when making the products For enjoying happiness after finishing an art product, the craftsmen have to completed many processes, even hard processes But with the passion and commitment to their carrier, by all their enthusiasm, the craftsmen have blown spirit to their products Many visitors and I have the same question “When did the stone making these products come from?” or “Was the stone exploited from mountains of Ngu Hanh Son Beauty sport?” Through searching, I have found that the stone came from Ngu Hanh Son because it has many beautiful colorful veins which are liked by many customers There are many business places which are reputed and famous in this village like Nguyen Hung, Tien Hieu, Xuat Anh, Phan Chi Lang, Nguyen Sang and especially the Nguyen Long Buu’s Non nuoc garden of marble statues Craftsman Nguyen Long Buu is a famous sculpture man and awarded a Silver Cup by the princess of Thailand for the work “ Happiness” in the international sculpture contest held in Bangkok, Thailand in 2002 Nguyen Long Buu’s statue was displayed in US, Sydney and received many praises Non Nuoc fine arts stone village, the birth place of many stone works not only creates jobs for a lot of people from different provinces in all the countries, contributing to the household economic development and advertising the local tourism and diversifying the Danang tourism’s products After the visit with some products ordered in Non Nuoc Village, on the way from Da Nang to Hanoi, an idea of opening the shop introducing and selling the products came out of my mind From this idea, I have opened a shop introducing and selling Non Nuoc fine arts stone in Hanoi The shop has developed strongly and attracted many customers, amongst them, the number of foreign customers was account for 30 %, for more development, wide advertisement to the foreign market and higher turnover, I have opened an online shop under the name “Non Nuoc Giang- Phong 9702 Stone fine art” www.nonnuocgiangphong9702.com Online selling- advantages and disadvantages: - Advantages: +Low cost: Due to the reduction of cost for plan/ storage and less labor need, wide market lead to the low product price, then benefits for the customers + Time saving: The customers just need to surf internet and make orders They not have to go out and then reduce the risk of traffic accidents + Purchasing system reinforcement + Creation of close relationship + The transparence of goods and prices - Disadvantages: + Degrade of loyalty between purchasers and suppliers + Potential problems of security: -Many people can open shops because of the simple procedure, low capital need and easy dilution - Smaller market because of the competition from other shops - Dependent on the shipment agents, cannot strictly manage the shipment time, causing the misunderstanding from customers - Easy to be imitated by other shops - Dependent on the website host/ internet Building the marketing plan for the shop: - Investigating the customer’s taste: + Targeted customers: Customers from US, Australia, Canada, Japan, Taiwan, South Korea + Research plan: Customers from US, Australia, Canada, Japan, Taiwan, South Korea - Investigating through the tourists to Vietnam; - Sending staffs to investigate the reality; - Investigating infrastructure and shipment agents; - Investigating the customer’s interest in online shopping; - Investigating the shop of same types; + Data collection: - The total population of the above countries is 533.60 million peoples; of which the people using internet is account for 77.1% in USA, 80.1% in Australia and 77.7% in Canada, 78.2% in Japan, 73% in Taiwan and 81.1% in South Korea Source: www.internetworldstats.com - 95% of asked American tourist answered that they wanted to buy stone fine art products, but they can’t because of the heaviness, and they can only bring to their hometown the portable products; - Up to 85% of asked tourists go online shopping frequently; - The number of online shops of stone fine art of Vietnam is small and the languages are mostly Vietnamese; - The infrastructure and transportation means of the investigated countries are very good - The shipment time is accurate and timely, the loss of products rarely occurs + Data analysis: Through the data analysis, I have found that: - The market is quite big - The number of people using internet and go shopping online is quite high; - Most of tourists like stone fine art products - Advanced infrastructure, people of these countries are very disciplined and frank * Depending on the investigation result and the above analysis results, we have decided to establish an online shop of Non Nuoc stone fine art at website: www.nonnuocgiangphong9702.com “Non Nuoc Giang- Phong 9702 Stone fine art” - Logistic and shipment services + Using facebook.com.vn to transfer data to the customers; + Signing the principle contract with the stone fine art workshops; +Signing the principle contract with terminal enterprises in charge of shipping goods to the targeted countries; + Signing the principle contract with sea shipment agents; air shipment agents to ship goods when necessary; +Opening a payment account in the targeted countries, diversifying the payment currencies; - Public marketing: + Registering the trademarks in the international market; + Creating the diversified, impressive product images on the website; + Participating in the fairs of targeted countries; + Holding fairs on internet; + Building the trust to the customers: Goods of the same quality; reasonable prices; timely shipment; the return of defective products, product codes; + Online selling during 24/24 hours each day including holidays; - Event organization and participation + Participating in the fairs held by the targeted countries; holding the sculpture tests at fairs, attracting the customer attention +Having the promotion programs on internet, in the fairs +Opening the exhibitions in the targeted countries; +Co-operating with the foreign affair delegates for introducing and advertising products; + Donating the contests of targeted countries by the typical products of the shop - Marketing to the big souvenir shops of the targeted countries and having reasonable discount policies; - Introducing and advertising shops in the purchasing/ marketing newspapers of the targeted countries by the shop logo attached on the products - Registering the advertisement on the television channels of the targeted countries; - Writing blogs introducing Non Nuoc stone fine art products, introducing the history of Non nuoc Village and the father of the products “Non Nuoc Giang- Phong 9702 Stone fine art” www.nonnuocgiangphong9702.com Bring the masterpieces of human race’s sculpture art to you ! “Non Nuoc Giang- Phong 9702 Stone fine art” www.nonnuocgiangphong9702.com Art deep inside your heart! “Non Nuoc Giang- Phong 9702 Stone fine art” www.nonnuocgiangphong9702.com Luck, happiness always come to you! The end ...Overview of Non Nuoc stone fine art village in Danang, Vietnam Production workshop Nguyen Hung, Non Nuoc, Danang, Vietnam Some photographs of Non Nuoc stone fine art products Some photographs... Nuoc stone fine art products During the trip, I found that apart from Vietnamese visitors, there were a lot of overseas Vietnamese and trade men from many countries like Taiwan, Japan, South Korea,... shopping frequently; - The number of online shops of stone fine art of Vietnam is small and the languages are mostly Vietnamese; - The infrastructure and transportation means of the investigated