Managerial economics applications,strategy,and tactics 12 ed

ART I INTRODUCTION 1 1 Introduction and Goals of the Firm 2 2 Fundamental Economic Concepts 26 PART II DEMAND AND FORECASTING 61 3 Demand Analysis 62 4 Estimating Demand 95 4A Problems in Applying the Linear Regression Model 126 5 Business and Economic Forecasting 137 6 Managing in the Global Economy 175 6A Foreign Exchange Risk Management 227 PART III PRODUCTION AND COST 229 7 Production Economics 230 7A Maximization of Production Output Subject to a Cost Constraint 265 7B Production Economics of Renewable and Exhaustible Natural Resources 267 8 Cost Analysis 275 8A LongRun Costs with a CobbDouglas Production Function 301 9 Applications of Cost Theory 305 PART IV PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS 333 10 Prices, Output, and Strategy: Pure and Monopolistic Competition 334 11 Price and Output Determination: Monopoly and Dominant Firms 382 12 Price and Output Determination: Oligopoly 409 13 BestPractice Tactics: Game Theory 444 13A Entry Deterrence and Accommodation Games 488 14 Pricing Techniques and Analysis 499 PART V ORGANIZATIONAL ARCHITECTURE AND REGULATION 545 15 Contracting, Governance, and Organizational Form 546 15A Auction Design and Information Economics 580 16 Government Regulation 610 17 LongTerm Investment Analysis 644