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3.4. Proposes the number of 3G subscription of Viettel in the 1st, 3rd, and 6th year
Fast performance in terms of infrastructure network:
Right after getting 3G permission, Viettel will install infrastructure network nationwide, giving priority to rural areas where it is difficult to set up infrastructure for ADSL development, ensuring after 9 months it will reach 5000 broadcast stations, after 3 years since having the permission the number of broadcast of Viettel will reach 20.000 stations, equivalent to that number of 2G stations at the moment.
Maintain both 2G and 3G technology;
Pay most attention to develop Mobile Broadband services in rural areas, replacing ADSL services in places where it is difficult to develop infrastructure.
Obtain the 3G subscription market share which is at least 50% of current 2G subscription one at the time of operation. Main actions will focus on:
Best product quality:
In the first year of service: Real speed using data service is 384kbps in every region;
In 2012: Real usage speed increases at 512 kbps;
In 2015: Real usage speed increases at1024 kbps;
Best rate
Design specific packages for each group of customers basing on their usage demands and paying capacity.
Ensuring Viettel’s rate is 10-15% better than that of competitors.
Widest distribution channels:
Make full use of agent network of approximately 1.500 direct agents, above 1.000 available shops and supermarkets of Viettel, 60.000 selling points and collaborators (including selling systems for 2G mobile and for start-end machines), networks selling laptops like IT Center…
Focus on developing subscriptions in rural areas (where the population accounts for above 70%).
Co-operation policy: Viettel has the strategies to co-operate with the manufacturer of 3G mobile in order to bring start-end equipments with low price into the market.
According to the schedule of issuing 3G permission of Information and Media Ministry, at the end of Quarter I of 2009, the Ministry will give the permission to 4 telecommunication corporations in Vietnam. With the proposed schedule of getting the permission at the end of Quarter I of 2009, Viettel commits to perform the network right after getting the permission from Information and Media Ministry. The time for installing 5000 Nodes B and preparing strategies of business, human resources, selling system, distribution channels... in September. Therefore, the time of formally offering 3G service is proposed in the first Quarter of 2010.
Viettel anticipates that 3G subscription development capacity in Vietnam basing on the data seen in the world, regions and in the country. On that basis, the targets of subscription market share are set up for each year;
On the basis of calculating, Viettel proposes the number of 3G subscription of Viettel in the 1st, 3rd, and 6th year as follows:
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